B2B customer journeys that begin at review sites are significantly shorter
Martech
JUNE 29, 2022
“The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” ” Among those many touches is the intent data sourced from software review site G2.
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