5 Marketing Attribution Trends for B2B Marketers
Zoominfo
OCTOBER 10, 2019
The three main types of marketing attribution are as follows: First-touch attribution, last-touch attribution, and multitouch attribution. First-touch attribution assigns 100% of the credit to the first touchpoint in a prospect’s path to conversion. Last-touch assigns all the credit to the last touchpoint.
Let's personalize your content