Valasys

AUGUST 12, 2019

Interestingly, close to half (45%) of respondents were “achieving more than double the ROI from ABM”. While the success of ABM relies on the criticality of the sales & marketing departments working together, other departments also need to participate so that no opportunity to multiply the anticipated ROI is missed.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Oktopost

OCTOBER 7, 2020

Single-touch vs. Multi-touch attribution. Overall, there are two types of attribution model types: single-touch attribution and multiple-touch attribution. Multi-touch attribution models offer a more holistic view of your buyer’s journey. Why single-touch models are irrelevant for B2B.

Multi-Touch Attribution 71

Multi-Touch Attribution Top of Funnel Allocation Multi-Channel 71

Valasys

JULY 29, 2019

Create Blogs on Trending Topics: Keeping abreast with the latest developments within a niche & being in touch with the major influencers & most importantly with the prospects, ensures that the marketers always have an idea about the latest trending topics within a business.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 19, 2019

Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). . Go for Content Syndication Targeting : .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 10, 2019

Opt for Omnichannel Marketing & multi-channel attribution Modeling : The modern B2B landscape is dominated by prospects who are scattered across the diverse digitized platforms across the web – not uniformly though. For any help with the optimization of B2B marketing endeavors, feel free to get in touch with our team of experts.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Content Marketing Institute

NOVEMBER 16, 2017

To prove that the content you produce helps generate revenue, work with a data scientist to build an algorithmic multi-touch content-attribution model. And map that success into a multi-touch content-attribution model. For starters, Katrina suggests marketers get comfy with these terms: ROMI and CLTV.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 13, 2019

Integration of the data management platforms & quantification of ROI from ad expenditure : According to research by Dun & Bradstreet, 90% of the B2B brands & agencies believe that the use of data & analytics is changing the way they have been conventionally handling advertising & marketing.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

JULY 30, 2019

Hence, for marketers venturing into display ads, it is important to choose the right format, as thus, they will be able to make most of the medium as well as, will be able to optimize the Return on their Marketing investment (ROMI). For further details or any help with our services, feel free to get in touch with us. Wrapping It Up.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

AUGUST 9, 2019

Besides, it also helps marketers expedite the journeys of their prospects through the sales funnels so that they can bolster their Return on Investment (ROI). For deciphering the methodologies to architect perennially healthy sales pipeline, feel free to get in touch with us.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 8, 2019

Over the years email marketing has evolved beyond its conventional form to become an interdisciplinary aspect of the multi-facet digitized strategies being employed by the B2B marketers to optimize their revenue. Steps to Optimize Email Marketing. Below are some essential strategies to optimize Email Marketing endeavors: 1.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). update their email addresses, contact information or even to reset their email preferences.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40