6 Questions About Marketing Attribution That You Were Too Embarrassed To Ask


What is the deal with single touch and multi touch attribution? Single touch attribution uses a model that tracks a single touch in the customer journey and attributes 100% of the revenue credit to that touch. That can be the first touch, the lead-creation touch, or the last touch (opportunity conversion). Single touch is the simplest form of attribution. The simplest multi touch attribution model is a linear model.

Demand Gen vs. ABM Engagement Reporting -- Ranking Your Best Content


In engagement reporting, success is generating the most number of touchpoints from your target accounts and contacts. Essentially, demand generation reporting is based on lead count, while ABM engagement reporting is based on touchpoints count. And here are our top ten blog posts in terms of target contact touchpoint engagement from organic search for the same time period: Top 15 Blog Posts - ABM Engagement Reporting. Multi-touch Attribution Concepts and Models.

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6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market


keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Go multi-touch, multi-channel. Offer “extreme value” at every touchpoint, per TOPO’s guidance, that prospects can’t resist.

What is Account-Based Marketing? Everything You Need to Know


When sales cycles are long, like in B2B, they typically include touchpoints from multiple stakeholders within a single organization. The long B2B sales cycle typically includes touchpoints from multiple stakeholders within a single account. How many touchpoints typically happen before a deal closes? How many touchpoints did the account have as a whole, which contacts from the account are interacting with your brand?