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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

(One client has retained PointClear at three different companies because our relationship jelled when I mentioned I had researched his passion for a medical condition he’d survived). ESTABLISH CADENCE: Do you have a multi-touch, multi-media, multi-cycle strategy in place to multiply your lead-generation efforts?

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BMA Atl Recap: Dan McDade on B2B Marketing & Sales Leads

MLT Creative

Dan McDade, president and CEO of PointClear spoke at the BMA Atlanta luncheon on March 10 at Maggiano's. Effectively nurture longer-term leads. Design your touch cycle using multi-touch, multimedia, multi-cycle processes to multiply results. Define required reporting and frequency. The ultimate benefits.