multi-touch multivariate trigger vendor 
Hubspot
DECEMBER 13, 2019
Using attribution models, marketers learn where sales triggers lie on the customer’s path to purchase. Marketing attribution software comes in three broad types: Multi-touch Attribution (MTA). Last-touch: Last-touch attribution is the inverse of first-touch. But attribution modeling comes in many forms.
TrustRadius Marketing
JUNE 26, 2019
We also leverage the Program feature to create multi-touch campaigns. Adobe Campaign, part of the Adobe Experience Cloud suite of marketing products, is a cross-channel campaign management software that enables users to manage complex multi-channel campaigns. It has a really intuitive UX that one expects from an Adobe product.
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