Navigate the Channel

JANUARY 2, 2023

Planning for cross-channel marketing is one of those things that seems like, “duh, of course.” Who wouldn’t use different marketing channels in tandem to achieve a common goal? Who wouldn’t provide customers with an all-inclusive, personalized and consistent experience across multiple marketing channels?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Navigate the Channel

MARCH 17, 2023

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. The trouble lies in thinking only tactically, instead of strategically.

Top of Funnel 65

Top of Funnel Marketing Strategy Marketing & Strategy Planning 65

Tony Zambito

MAY 13, 2011

  The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily comprised of UK and European firms and ranging from small to multi-national enterprises, on the steps they take in making purchases.  Channels : the report indicates that we should be careful about throwing the baby out with the bath water. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Convince & Convert

OCTOBER 12, 2010

And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. Find a way to measure and assess marketing responses that’s right for the channel you’re using – and stick with it. ROI in social media is a luxury. Bridging Both Sides of the Internet Experience.

Social Media 124

Social Media ROI Media Marketing Budget 124

Inbox Insight

NOVEMBER 13, 2018

This is achieved through connecting the right content, to the right audiences, at the right time, using the best channels. When it comes to thinking of compelling topics and deciding which formats are the most readable for your audience segments, the following considerations are essential: What channels do they use? Paid media.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Convince & Convert

APRIL 22, 2010

Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ). You could say the same about Advertising which has evolved into an array of different distribution channels (i.e.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Hubspot

MARCH 10, 2016

Focusing entirely on Facebook (or any other large social channel, for that matter) will only give you a small piece of the inbound marketing pie. Today, marketers want to measure the ROI on every tactic and channel they use. 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28