Multi-Channel and WOMM - B2B Marketing Zone

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth

Word of Mouth WOMM B2B Marketing Marketing AI

How Omnichannel Reputation Management Assists in B2B Branding

Valasys

OCTOBER 14, 2019

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part.

Marketing Management

Marketing Management Word of Mouth Brand Identity Branding

B2B Marketing Zone

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

How Omnichannel Reputation Management Assists in B2B Branding

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