Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today. I wrote about Bislr in November 2013.

Conversen Simplifies Complex Messages Through Multi-Channel Dynamic Content

Customer Experience Matrix

Summary: Conversen makes it easy to generate dynamic messages across multiple channels. Well, dynamic content requires the marketing automation vendor to work inside the message itself, using different technologies for each medium.

Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging

Customer Experience Matrix

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). Last Wednesday’s revised ranking of demand generation vendors by Web traffic reminded me that I never published notes from a conversation I had several months ago with Right On Interactive , developer of the 5Buckets marketing automation software.

ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery

Customer Experience Matrix

The vendor has just officially launched its system, which should meet the needs of most mid-tier consumer marketers. In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”.

Today’s Buyers Are Not Mono-Channel

ANNUITAS

All in all, I used multiple channels during my purchase process (web, social medial, word-of-mouth/peer referral and email) and it took about two months. If this is how we operate in our personal lives, why is it that B2B vendors lose this concept when marketing to their buyers?

3 Steps to Increasing Email Deliverability Performance

distribion

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment.

You’re Looking at the Marketing Funnel the Wrong Way. Here’s Why…

Inbox Insight

They weave through different sections, wander off when they have no budget, ask their friends about your brand, tune into influencers and flex between channels – any number of these reasons can make content marketing unpredictable and harder to track, control and execute.

The Future of B2B Marketing; New Tactics for a New Generation

Inbox Insight

B2B buyers have taken their search online – 70% of the decision-making process is made up of researching digital content and utilizing social channels like LinkedIn to get access to key information ( Ryan Erskine, Forbes ). Reading time: 2 minutes.

Guide to ABM Vendors: What's in a Complete ABM Stack?

Customer Experience Matrix

Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. I know you really want to learn which vendors do which functions, but, as I also explained yesterday, that's not a simple question to answer. Instead, let’s start with an overview of how the vendors as a group matched up against the sub-functions. The first obvious question is how many vendors deliver each sub-function.

Vendor 120

National Trivia Day 2017

distribion

Quizzes and other interactive channels allow customers to engage with brands and are at the forefront of digital marketing trends. Marketing has changed.

An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101

Marketing Action

Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes, a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels. Channel marketing defined. How sales contributes to channel marketing.

Act-On 106

An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)

Marketing Action

Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes , a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels. Key changes in channel marketing in the last 10 years.

Act-On 104

Email Marketing Trends and Stats

distribion

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. 91% of participants recorded email marketing as the most effective channel for delivering revenue results. – Discovery Channel.

Stats 84

Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products

Customer Experience Matrix

Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. Since we only added one new vendor for this edition and kept all the old ones, the vendor base itself is largely stable. New channels.

Vendor 181

SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures. This brings us, somewhat abruptly, to SalesFusion360 , a B2B marketing automation system that does merge online, offline and sales channels. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.

CRM 120

New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. lots of new vendors.

Report 286

List of Mid-Tier Business-to-Consumer Marketing Automation Systems

Customer Experience Matrix

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market. Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring.

List 143

Acquia Buys AgilOne CDP

Customer Experience Matrix

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform.

Buy 156

Two Must-Haves that Predict Success for Your Marketing Automation Investment

Act-On

Multi-channel integration. So why do so many vendors focus on features and functions when discussing marketing automation must-haves? Frankly, most vendors focus on features when discussing must-haves because they’re betting the “wow factor” will win you over. But what those vendors may not tell you is the effort ‒ and potential consultant fees ‒ needed to set up and actually use those great features.

The Change in B2B – 4 Rules To Live By

ANNUITAS

85% stated they wanted a vendor with knowledge of their industry. Much of the content or discussion I have with vendors (either digitally or with their sales people) is all focused on them – their products, their services, their unique value proposition. It’s a Multi-Channel World.

Rules 247

You Asked, We Answered: 2 Common ABM Questions

Triblio

In our most recent webinar, How to Build a High-Performing, Multi-channel ABM Program , Triblio’s Chief Customer Officer Andrew Mahr discussed how ABM is changing the way marketers are investing in marketing technology.

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. They also expect service and even vendor engagement options far beyond phone calls and email. Pricing: contact vendor for quote.

Ning 220

B2B Content Marketing Report – Need To Focus On The Basics

Marketing Insider Group

Their responses show that content has never been more important to the buying process and yet vendors are falling short in creating the kind of content that buyers are looking for. 87% of buyers say online content has a major or moderate impact on vendor preference and selection.

Report 281

How to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare]

Hubspot

Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. This is where multi-channel nurturing comes in. Multi Channel Lead Nurturing from HubSpot.

IgnitionOne Buys Knotice, Prompting Many Deep Thoughts

Customer Experience Matrix

Digital marketing technology vendor IgnitionOne today announced its acquisition of email and audience management vendor Knotice. Both vendors are listed in Raab Associates’ Guide to Customer Data Platforms in the “audience management” category.

Buy 223

The Change In B2B Marketing – 4 Rules To Live By

Marketing Insider Group

85% stated they wanted a vendor with knowledge of their industry. Much of the content or discussion I have with vendors (either digitally or with their sales people) is all focused on them – their products, their services, their unique value proposition. It’s a Multi-Channel World. In order to determine the proper medium, it is imperative that organizations know how their buyers like to consume content and ensure their content is accessible via these channels.

Rules 216

The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

Marketo COULD HAVE been acquired by one of several enterprise application vendors that simply don’t get marketing. Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. Too often, marketing automation is treated as an email platform, not as the ‘multi-channel orchestrator’ and the ‘real-time buyer qualifier’ brains that it really is.

Should You Buy B2B Leads in 2018?

PureB2B

Multi-Channel Integration. Multi-channel marketing is when you use a selection of offline and online marketing channels to target the perfect customer. Vendor Collaboration. Contact lists from data vendors aren’t always ready to be used instantly.

Buy 92

A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential

Kabbage

We’ve seen an increase in adoption of predictive over the past few years, but marketers need to be wary of the “smoke and mirrors” that many vendors are using to position their offerings. Leverage multi-channel marketing at every stage of the funnel.

3 Types of Marketing Attribution Software to Try in 2020

Hubspot

Figuring out which channel or touchpoint convinces a customer to make a purchase is as much of an art as it is a science. Some attribution models look at the entire buying cycle, while others drill down into specific channels. Multi-channel Attribution (MCA).

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. Pricing: contact vendor for quote. Pricing: contact vendor for quote.

Tools 271

How 3 Core Shifts in Marketing Automation Can Transform Your Business

Marketo

worth of acquisitions made, and an aggregate vendor revenues increase from $225M to $1.65B! How should you score a lead from a particular marketing channel? Intelligent multi-channel marketing is becoming the norm.

A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential

Kabbage

We’ve seen an increase in adoption of predictive over the past few years, but marketers need to be wary of the “smoke and mirrors” that many vendors are using to position their offerings. Leverage multi-channel marketing at every stage of the funnel.

Avoid these 10 Marketing Automation Rookie Mistakes

Modern Marketing

Marketing automation includes (in no particular order) lead management, social media, CRM, closed-loop reporting, content marketing, contact washing, landing pages, query strings, advanced multi-channel campaigns — you get the idea. “ “If only we had another vendor.”

The Importance of Personalization in the B2B Buying Journey

Act-On

Now imagine that after visiting one vendor’s homepage — in the process of simply gathering information — you’re immediately hit with a message that says, “Fill out this form to speak to one of our salespeople!”. Through the ideal channel. .

Buy 216

What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

Modern Marketing

The term "cross channel marketing" is hardly new. Far too many marketers still do not reap the benefits of cross channel marketing. But for right now, let's start with the basics: What is cross channel marketing? Cross Channel Marketing

Introducing Engagio’s All New ABM Market Map

Engagio

A few years ago, Engagio published our ABM Market Map, which was the first comprehensive listing of all the categories and vendors in ABM. Some vendors use predictive models to help you identify the best accounts for your business.

B2B Events – What Does Demand Generation Have to Do with It?

ANNUITAS

Great until you come back to the office and have 200 emails and voice mails from people (vendors) you have not met. Demand Generation Strategy: A fully integrated Demand Generation Strategy has to be multi-channel as buyers often times consume content in a variety of ways.

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Vendor Categories So far so good, but it’s really just theory.

How to Apply Hemingway’s “Iceberg Theory” to Content Marketing

KoMarketing Associates

And, with customer experience increasingly becoming a priority in a competitive, multi-channel digital world, it’s up to marketers to meet (and hopefully even exceed) customer expectations. I’m not a huge fan of Hemingway.