Remove regression
article thumbnail

AI Will Disrupt Advertising Media, But Not the Way You Think

Rain: The Growth Agency

Sensors in advertising tend to come in eight categories: target audience, media delivery, business results, brand health, competitive activity, economic indicators, marketplace conditions, and seasonal influences. From situation awareness you proceed with the AI concept of “multi-modal data fusion” to enable decision making.

article thumbnail

AI Will Disrupt Advertising Media, But Not the Way You Think

Rain: The Growth Agency

Sensors in advertising tend to come in eight categories: target audience, media delivery, business results, brand health, competitive activity, economic indicators, marketplace conditions, and seasonal influences. From situation awareness you proceed with the AI concept of “multi-modal data fusion” to enable decision making.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI Will Disrupt Advertising Media, But Not the Way You Think

Rain: The Growth Agency

Sensors in advertising tend to come in eight categories: target audience, media delivery, business results, brand health, competitive activity, economic indicators, marketplace conditions, and seasonal influences. From situation awareness you proceed with the AI concept of “multi-modal data fusion” to enable decision making.

article thumbnail

Why are marketing budgets the first to be cut… and the last to be restored?

Litmus

As modern marketers , we’re hard-wired to solve problems, and we quickly adapt to changing conditions by curbing spending on in-person events, external agencies, and awareness advertising. At Litmus, we leverage our customer data and multi-touch attribution model to forecast pipeline from marketing programs.