Only B2B

JUNE 27, 2023

In this comprehensive blog, we will delve into a wealth of powerful tips and techniques for B2B appointment setting , underpinned by relevant data and compelling statistics. Utilize Multiple Communication Channels: Adopt a multi-channel approach, including phone calls, emails, social media, and networking events.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Tips Lead Scoring 62

Vision Edge Marketing

NOVEMBER 7, 2017

Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. This particular study found that “76% of marketers are lacking the confidence to measure the success of their content programs.” That seems to be a multi-million-dollar question. Next Steps.

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

Marketing Insider Group

NOVEMBER 18, 2020

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection. Create graphs and charts to illustrate data and statistics.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

ClickZ

FEBRUARY 4, 2021

With 73-80% of consumers surveyed willing to maintain their new shopping habits, ecommerce businesses have an unprecedented opportunity to blend 1P and 3P channels for optimal growth. In this post, we’ll list a few key takeaways from the Sellercloud report, including some intriguing statistics from over 600 Sellercloud accounts.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

Zoominfo

MAY 3, 2020

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Zoominfo

SEPTEMBER 26, 2018

Consider these statistics: Over 72% of candidates spend more than 1 hour researching a job before applying ( source ). To build a strong employer brand, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. 5 Steps to Improve Your Employer Brand. Emphasize your company values.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Vision Edge Marketing

NOVEMBER 15, 2018

How do you assign value to your channels and touch points? Your approach will impact the decisions regarding which touches and channels affect customer behavior and deserve investment. Build Your Attribution Model to Account for a Multitude of Touches, Content and Channels. There are a variety of attribution model methods.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Exo B2B

FEBRUARY 7, 2024

This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.) Did you know that 72% of marketing professionals use B2B personas to guide their marketing content?

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Marketing Insider Group

MAY 5, 2021

Keep open lines of communication among teams and colleagues by creating group chats, holding regular video conferences, using Slack channels, etc. Make sure you provide contextualized experiences across every channel your participants will use throughout the event. You can share important updates as the event evolves. Over)Communicate.

Planning 291

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 291

Only B2B

OCTOBER 13, 2021

Bombora also has a wealth of information, guidelines, and statistics on how to use intent data effectively. Your sales and marketing teams will be able to create tailored and multi-channel campaigns that will captivate your customers. The goal of Bombora is to make brand management more resilient.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. Marketing mix modeling has been around for decades, and multi-touch attribution has now been used for several years.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution. Please call or reach out to our team via email for help.

Social Media 102

Social Media Enterprise Management Work Management Marketing Management 102

Zoominfo

SEPTEMBER 1, 2019

In an Accenture study recently conducted, 54% of respondents experienced a drop in trust, which resulted in $180 billion in revenue at stake of being lost. Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

KoMarketing Associates

NOVEMBER 6, 2014

Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models. 79% of B2B Marketers Believe Social Media is an Effective Marketing Channel ( link ) . but more of a “How do I track this properly?”.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Binary Demand

MAY 24, 2023

Cutting through that takes effort, even with a multi-channel B2B Account-based Marketing strategy. The goal is to identify companies with a higher statistical probability and genuine potential for business with your organization. Every day, people have to deal with more noise.

Account Based Marketing 97

Account Based Marketing ABM Demand Generation B2B 97

SalesIntel

MARCH 8, 2023

According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination. According to a study by Sirius Decisions, an average B2B prospect is already 67% of the way through the purchase experience before connecting with a salesperson.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

The Lead Agency

DECEMBER 6, 2021

From a sales perspective, businesses are making the most of these digital channels and using them to interact with and even close sales with B2B customers, as opposed to attending in-person meetings and networking events. The majority of survey respondents stated that, given the choice, they prefer video to phone.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. View the full report. View the results. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Zoominfo

SEPTEMBER 5, 2018

Examples include: CRM data: A business’s internal customer or contact database contains information obtained through various marketing channels, such as email subscriptions or landing page signups. You can leverage market intelligence to identify and study new markets for your business to enter. How can you use market intelligence?

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Adobe Experience Cloud Blog

NOVEMBER 15, 2017

Most honest sales reps will take the opportunity to express their frustrations because it’s just statistics that sales departments are commonly frustrated by what they feel are unqualified leads and by not being able to find the content resources they need. Measure and Optimize —In an ABM model, sales gets to help define the KPIs as well.

Account Based Marketing 134

Account Based Marketing ABM Planning Lead Ranking 134

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. The above statistics clearly reflect how ABM maturity and B2B Sales are Intertwined. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Zoominfo

OCTOBER 21, 2021

Success at this stage requires go-to-market teams to decipher which channels and messaging turns prospects into customers. Has your prospect followed you on social channels? Case studies: Show, don’t tell! Social channels, along with Google searches, are key lead drivers. Today, every buyer is different.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Hubspot

JANUARY 15, 2019

Here are some quick statistics about our sample. Key Lead Capture Statistics and Findings. Here’s a quick overview of the most interesting statistics we learned about lead capture in 2019: Forms aren’t dead. Multi-step forms convert 86% higher. Takeaway #6: Multi-step forms convert 86% higher.

Lead Capture 75

Lead Capture Lead Scoring Lead Ranking Sales Qualified Leads 75

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. This is possible by getting the audience targeting right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

DealSignal

FEBRUARY 18, 2024

A HubSpot study found that more than 40% of sales professionals consider prospecting as the most challenging part of the sales process—even more than closing. According to a LinkedIn study , 25% of buyers change job roles every year, and 85% of salespeople have lost or delayed deals because a key stakeholder changed jobs.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

chiefmartech

JULY 14, 2020

Now, it turns out that getting from Boston to one of the many forked peninsulas on the Maine coast is an interesting study in distance. Statistical Self-Similarity and Fractional Dimension. I took the photo above from our porch one evening. Definitely a way better view than my basement. It’s a fractal. But you get the point.

Work Management 76

Work Management Marketing Management Software Multi-Channel 76

Valasys

AUGUST 19, 2019

According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. . Modern prospects start their buying journeys on diverse channels, including social media channels. Assimilating Case Studies into the Content Strategies:

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Launch Marketing

SEPTEMBER 19, 2018

In UGC campaigns, brands will run contests or request for new product ideas through their website, email marketing and social media channels asking consumers to participate by submitting original, brand-related content, with the hope of being featured by the company and/or winning a prize. What is it that makes UGC so effective?

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. WPBegginer ) Google is the leader in providing the best conversion rates among all other digital marketing channels with an 8% conversion rate. NotifyVisitors ) Case studies work great as a conversion booster. The average conversion rate from SEO is around 14.6%

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

NuSpark Consulting

OCTOBER 27, 2013

Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. The statistics are evident; B2B usage is on the rise. A multi-media strategy works best.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

DealSignal

JULY 27, 2023

A HubSpot study found that more than 40% of sales professionals consider prospecting as the most challenging part of the sales process—even more than closing. According to a LinkedIn study , 25% of buyers change job roles every year, and 85% of salespeople have lost or delayed deals because a key stakeholder changed jobs.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Adobe Experience Cloud Blog

AUGUST 13, 2015

Predictive analytics uses clever statistical models to identify what your customers will likely do next and then automatically uses those insights to trigger certain actions. How should you score a lead from a particular marketing channel? Intelligent multi-channel marketing is becoming the norm.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Marketing Insider Group

AUGUST 30, 2019

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection. Create graphs and charts to illustrate data and statistics.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Valasys

FEBRUARY 10, 2020

The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

NuSpark Consulting

JULY 2, 2012

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” By studying how channels work or don’t work together, marketers can see how channels, or groups of channels, assist one another.

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

NuSpark Consulting

JULY 2, 2012

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” By studying how channels work or don’t work together, marketers can see how channels, or groups of channels, assist one another.

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

PureB2B

MAY 30, 2022

It’s the means of analysing statistical data, produced by a population or group, based on their ownership and usage of technology. RSM, a professional services company, recently carried out a study which revealed that nearly 12,000 software development businesses were registered in 2018 alone. What Are Technographics?

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62