Cohort Demand Waterfall Conversions – The Framework
B2B Marketing Analytics
JUNE 28, 2020
With the ability to leverage data and analytics in real-time across the life cycle of all marketing campaigns irrespective of the channel and the source, all these data-driven strategies are transforming marketing into a revenue-generating function. If this condition is true, I set a flag to identify if that lead has been converted to MQL.
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