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SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Not only is this a highly personal channel, but the open rates and conversions rates are higher than other modes of communication, such as email and social media. What Is an SMS Marketing Platform?

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Increase Subscriber Loyalty With These Email Marketing Automation Best Practices

Vision6

For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust. Understand your triggers. A time-sensitive trigger is determined by a date or time frame. Use a multi-channel approach. Automation doesn’t have to be limited to email.

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ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery

Customer Experience Matrix

In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”.

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

ClickZ

The platform maximizes revenue with its cloud-based marketing automation system designed for multi-channel customer engagement. Maropost is a cloud-based marketing automation platform designed to maximize organizational revenue through multi-channel customer engagement. This is where Maropost comes into play.

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Top 5 Bulk Email Tools For Small Businesses in 2020

SendX

Sendinblue If you are looking for an email and SMS marketing software, Sendinblue provides the same. Sendinblue’s monthly paid plan starts from $25/mo and you may also opt-in for SMS services based on your requirements. Recommended if: You plan to send a one-on-one campaign along with SMS. You are into multi-channel marketing.

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B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales

SendinBlue

Marketing automation for B2B shares the same principle as B2C marketing automation : triggering an automated message or series of messages in response to email subscriber activity. What’s more, the lead score itself can serve as an automation trigger. Multi-channel campaigns. Page tracking.

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Blueshift Offers a Simple B2C Customer Data Platform

Customer Experience Matrix

B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. Pricing for the most basic version of Blueshift starts at $999 per month and tops out at $3,999 per month for all features and up to 1 million “active users” across all channels.