27 B2B Marketing Measurement Reports in Google Analytics
MAY 3, 2018
Behavior >> Frequency & Recency >> Count of Sessions. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site. Traffic >> Channels. Pro Tip: Ensure User attribution to Channels is correct by tagging campaigns with Google’s Default Channel Definitions for Source and Medium. Multi-Channel Funnels -> Assisted Conversions.