27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Behavior >> Frequency & Recency >> Count of Sessions. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site. Traffic >> Channels. Pro Tip: Ensure User attribution to Channels is correct by tagging campaigns with Google’s Default Channel Definitions for Source and Medium. Multi-Channel Funnels -> Assisted Conversions.

6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market

DemandBase

keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Go multi-touch, multi-channel. Offer “extreme value” at every touchpoint, per TOPO’s guidance, that prospects can’t resist.

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The Amazing Power Of Multi-touch Lead Engagement

IKO-Systems

They’re an example of multi-touch lead engagement. Nonetheless, multi-touch lead engagement is the next best thing. We live in a multi-channel marketing world. To better tap into lead generation attempts, it’s important to understand why multi-touch systems work so well. Why is Multi-Touch Lead Engagement Important Today? Multi-channel customers spend 3x – 4x more than single channel customers.

The Amazing Power Of Multi-touch Lead Engagement

IKO-Systems

They’re an example of multi-touch lead engagement. Nonetheless, multi-touch lead engagement is the next best thing. We live in a multi-channel marketing world. To better tap into lead generation attempts, it’s important to understand why multi-touch systems work so well. Why is Multi-Touch Lead Engagement Important Today? Multi-channel customers spend 3x – 4x more than single channel customers.