SpotMe Blog

JUNE 2, 2021

There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event. How Do You Generate B2B Leads?

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Webinar Metrics Lead Generation Paid Content Lead Ranking 52

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. If you are not using digital marketing techniques to the fullest, you need to adjust your strategy today. Register for our upcoming webinar: Getting Back in the Game: How Your Firm Can Win in ‘The New Normal.

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Co-Registration Multi-Touch Attribution Marketing Automation Services Lead Ranking 122

Hubspot

JANUARY 4, 2021

While there is significant diversity of ideas and visions presented below, I love the common theme of how we're working toward a better future together, which is why my prediction is this: Marketing in 2021 will be more empathetic than ever. Webinars just don't do it anymore.". But it's a strategy made for Google, not for people.".

Trends 101

Trends Marketing AI Work Management Planning 101

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Why Organizations Must Rebalance.”

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Heinz Marketing

APRIL 4, 2022

Every episode past, present, future all available on salespipelineradio.com. We don’t stick in one area, but leveraging the events channel to drive revenue for Keyfactor. When you look at it pre-COVID and we were all at huge trade shows, Keyfactor would always hosts a side happy hour, a side dinner. We don’t.

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Webbiquity

SEPTEMBER 12, 2023

They provide more value for marketers and a superior experience for attendees compared to webinars and virtual gatherings. 80% of organizers say in-person events are the most impactful marketing channel in their organization. 80% of organizers say in-person events are the most impactful marketing channel in their organization.

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Marketing Report Event Marketing Stats Paid Search Agency 299

Ledger Bennett

MAY 7, 2020

If you think about the shape of a funnel, the top being the widest point and narrowing down to the bottom, all stages can be aligned to marketing channels and messaging. Each company will tell you something a bit different that works for their strategy. Marketing Funnel Stages: Top vs Bottom.

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Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Paid Advertising Opportunities on the Major Social Media Channels. We look at two main metrics when measuring return-on-investment for various marketing programs. Person A attended Seminar A and Trade Show B.

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Paid Content Paid Social Agency Social Media ROI 48

Launch Marketing

DECEMBER 27, 2023

Their niche audience, complex sales cycles, highly technical products and intense competition create hurdles that require specialized strategies to overcome. Content for manufacturers is most commonly found in the form of a whitepaper, use case, case study, article, blog post, video, eBook, webinar or infographic.

Lead Ranking 105

Lead Ranking Lead Scoring Webinar Metrics Generation 105

thePoint

APRIL 6, 2020

Note: Be sure to check out the Trade Show Dollar Challenge at the end of this post. Putting trade show dollars to work. One easy target is to pocket unspent or refunded trade show dollars as quick savings. engage your target audience with great content. The answer is NOT a virtual trade show.

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Trade Show Work Management Marketing Management Webinar Metrics 52

LeanData

SEPTEMBER 10, 2015

During that time, I began receiving a flood of emails asking me to take a meeting, visit a webinar, check out a piece of content, and so on. The way you create real a connection is to do your research and tailor the message to an audience of one. The campaign was a multi-channel effort.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel Trade Show Vendors 40

LeanData

SEPTEMBER 10, 2015

During that time, I began receiving a flood of emails asking me to take a meeting, visit a webinar, check out a piece of content, and so on. The way you create real a connection is to do your research and tailor the message to an audience of one. The campaign was a multi-channel effort.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel Trade Show Vendors 40

LeanData

SEPTEMBER 10, 2015

During that time, I began receiving a flood of emails asking me to take a meeting, visit a webinar, check out a piece of content, and so on. The way you create real a connection is to do your research and tailor the message to an audience of one. The campaign was a multi-channel effort.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel Trade Show Vendors 40

LeanData

SEPTEMBER 10, 2015

During that time, I began receiving a flood of emails asking me to take a meeting, visit a webinar, check out a piece of content, and so on. The way you create real a connection is to do your research and tailor the message to an audience of one. The campaign was a multi-channel effort.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel Trade Show Vendors 40

Lead Liaison

FEBRUARY 7, 2023

We’ll also take a look at how Event Activations with Universal Lead Capture can add layers of protection to these types of investments, and increase ROI at any virtual, live or hybrid event such as a webinar or trade show. It’s important to do some research on the event organizer before the event.

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The ABM Agency

MARCH 28, 2023

Reading Time: 12 minutes Reading Time: 12 minutes Marketing is a constantly evolving field that presents businesses with various challenges. We’ll discuss different aspects of a marketing strategy such as identifying target customers, creating brand awareness, increasing sales and more.

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Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Lead Liaison

JULY 18, 2018

To watch this webinar in its entirety, click here. Please note that this content was presented in first-person live and then transcribed. Please note that this content was presented in first-person live and then transcribed. It will read exactly as presented in the webinar. Chris Kipgen, Lead Liaison.

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Hubspot

JANUARY 25, 2021

Was it a conference or trade show? Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. You could host a multi-day event that attracts thousands of attendees, sponsors, and speakers … like INBOUND. Trade Shows and Expositions.

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Event Marketing Marketing Budget Planning Work Management 99

Hinge Marketing

JANUARY 31, 2022

They choose a strategy that combines elements of both approaches. This strategy is called differentiated marketing. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Here they use a differentiated marketing strategy. Differentiated Marketing Defined.

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SpotMe Blog

MAY 4, 2021

Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. In addition to conferences, other virtual event types include: Webinars. Trade shows. With a larger audience and longer time length, the options for creativity are endless.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Emails — Email is a one-to-one medium. Webcasts and podcasts — Send a link in emails.

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Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Heinz Marketing

FEBRUARY 19, 2018

Matt Heinz: I think this might not be a bad opportunity to spend a little time talking about, in the age of digital, and an age of so many different channels, the importance of audio, the importance of conversations like this. You can multi-task and listen to a podcast. Paul Roberts: Yes. Paul Roberts: Absolutely. Matt Heinz: Yeah.

Top of Funnel 48

Top of Funnel Banner Ads Paid Search Agency Banners 48

Hinge Marketing

JULY 18, 2019

They choose a strategy that combines elements of both approaches. This strategy is called differentiated marketing. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Here they use a differentiated marketing strategy. Differentiated Marketing Defined.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Altitude Marketing

NOVEMBER 20, 2018

Every year, businesses test new tactics and update old strategies. The basic concept is simple: present someone at your company as an expert in your field with a strong, authentic point of view on topics that matter to your prospects. Enlist an influencer to host a webinar or guest at a speaking engagement. Thought Leadership.

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Paid Content Sales Management Paid Search Agency B2B Marketing 63

PureB2B

MAY 29, 2016

A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Their 2015 post ‘13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)’ is well-researched and a great read. It’s not rocket science. Lead Genius.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. They provide quick, concise, and entertaining lead generation presentations that you can’t help but share. Check out their stunning credentials here. Lead Genius.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. They provide quick, concise, and entertaining lead generation presentations that you can’t help but share. Check out their stunning credentials here. Lead Genius.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. 0160;I hope they inspire you.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Hubspot

DECEMBER 16, 2013

Whether you''re new to content marketing or looking to scale an existing strategy, let''s uncover how you can overcome these top challenges. Prospects who are only in the beginning stages of their research are probably not ready to receive a "buy now" offer from you. Email, Social, Demand Generation, etc.)

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Improve audience engagement with next-gen dynamic polling and Q&A by Slido. LEARN MORE. Webex Meetings.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52