article thumbnail

The Multi-Channel Marketing Mandate: Be Where Your Customers Are!

Marketing Insider Group

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. Why is Multi-channel Marketing important? Because more and more, our customers are using multiple channels to find the information they need.

article thumbnail

How Should I Market to Purchased Lists?

The Point

Curious as to your opinion?”. Very few organizations can rely exclusively on inbound channels, particularly those companies with solutions that buyers aren’t necessarily searching for. We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else.

Purchase 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why we care about marketing attribution modeling

Martech

Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Understanding the value of these channels and the type of benefit they bring to a campaign helps determine budget spends, traffic sources and how to optimize campaigns. What is the real ROI from a channel?

article thumbnail

Salesforce spring 2023 release: The business executive’s guide, part 2

Martech

Sales: Analytics, Account Discovery Dashboard, AI and more The latest sales updates are, in my opinion, a game-changer. Mandatory multi-factor authentication Reps loathe multi-factor authentication, but it’s an extra layer of security to prevent unauthorized users from accessing your account.

article thumbnail

4 B2B Marketing Resolutions for the New Year

Madison Logic

A multi-channel, brand-to-demand strategy maximizes your exposure to buyers so that your brand stays top-of-mind throughout the decision-making process. Leverage emerging channels, like Connected TV , to build brand awareness and deliver more introductory materials and messaging about your brand and solution.

article thumbnail

B2B Marketing Trends: What to Expect in 2022

Zoominfo

Read More: Using Intent Data to Improve ABM Campaigns Trend #3: Mainstream adoption of multi-channel B2B ads Historically, social media ads have been dominated by B2C companies (with the exception of LinkedIn). Buying committees are also growing, making a multi-channel presence more important than ever. “We

Trends 130
article thumbnail

10 top marketing podcasts for 2024

Martech

Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? Grenier is a genuine person with strong opinions, and that’s what makes the podcast engaging. We guarantee you’ll find at least one, and likely more, that can help you.