The Only 2 Account-Based Sales Development Metrics You Need To Measure


Account-based selling is a coordinated strategy taken on mainly by Marketing, Sales, and Customer Success to target a number of high-value accounts by using a multi-touch, multi-channel strategy approach.

6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market


keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Go multi-touch, multi-channel. What do the most successful B2B companies that sell into mid-market and enterprise accounts have in common?

5 trade show marketing mistakes


Unfortunately these systems are nothing more than repositories of registration data, and do not provide the capability to perform analytics on the campaign results of cross channel and multiple communications. The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. Not analyzing the results of cross channel communications. Direct mail, as a single direct channel, has been more effective than an e-mail only approach.