How to Align Inbound and Paid Media Strategies to Hit Your MQL Goals
SmartBug Media
APRIL 11, 2022
The way inbound and paid media align is what truly drives marketing-qualified lead (MQL) generation and your MQL goals across the finish line. When it comes to paid media, setting the right foundations is paramount to achieving your MQL goals. Think of this as raving fans, word-of-mouth marketing, or going viral.
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