AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

I recently had the pleasure of sitting down with two exceptionally smart guys, Jeremy Roberts and Sameer Khan, from the AnalyticsToday Podcast. They saw 27% increase in their MQL conversion rate, a 5% increase in the sales accepted leads through SQL and a 5X increase in opportunities.

Creating a Profit-Center Marketing Department – An Interview with Matt Heinz (Part 1)

Act-On

In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Matt Heinz about building a profit-center marketing department. As Matt says, you can’t buy a beer with an MQL, but you can with a closed deal. To get the full measure, listen to the podcast.

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Bitly Discusses Managing Lead Flow

Ignite Tech

This podcast interview with Infer customer Seiya Vogt, Director of Demand Generation at Bitly, was originally published on Marketing Over Coffee. A combination of Behavior + Fit modeling to define their MQL for sales and marketing workflows. There’s nothing we enjoy more than hearing our customers share their predictive sales and marketing success stories.

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This Week in Publish or Perish – The Secret to Converting a Marketing Qualified Lead

Fathom

Publish or Perish is a podcast for innovative and scale-seeking sales leaders and CMOs, hosted by Fathom’s Chief Revenue Officer, Jeff Leo Herrmann. This week’s episode focused on social selling, marketing automation, and the most appropriate (and inappropriate) ways to contact a Marketing Qualified Lead (MQL). At Fathom, we spend a lot of time trying to decide who is an MQL and who is an SQL. What if You Feel Like You Have to Call the MQL?

This Week in Publish or Perish – The Secret to Converting a Marketing Qualified Lead

Fathom

Publish or Perish is a podcast for innovative and scale-seeking sales leaders and CMOs, hosted by Fathom’s Chief Revenue Officer, Jeff Leo Herrmann. This week’s episode focused on social selling, marketing automation, and the most appropriate (and inappropriate) ways to contact a Marketing Qualified Lead (MQL). At Fathom, we spend a lot of time trying to decide who is an MQL and who is an SQL. What if You Feel Like You Have to Call the MQL?

LinkedIn LeadGen Tips for Cyber Security Marketers

Marketing Envy

From whitepapers to podcasts to interactive content , choose the content format best suited to deliver specific information. The costs here are higher per MQL but each MQL will be very specific.

CMO Spotlight: Randy Frisch at Uberflip

Modern Marketing

It’s realizing that the CMO has their hand everywhere—including customer experience—which goes beyond the stage of awareness and MQL. On my podcast, The Marketer’s Journey , I spoke with a CMO who actually embraces job hopping and encourages his team to do it.

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Why Custom Attributes are Essential to Lead Scoring Your Videos

Vidyard

Without one, you’ll spend the rest of your days chained to your desk (but hey, at least you’ll get caught up on your podcasts right?). For example, you may want to tag a prospect as a marketing qualified lead (MQL) if they watch 75-100% of your product tour video.

How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

Learn More: [Podcast] How to Generate Consulting Leads From Your Website. Podcast] 5 Ways to Generate Leads from Snapchat. Podcast] 7 Key Elements of a High Converting Homepage. Podcast] What Part of Your Funnel Should You Focus On? Podcast] Don’t Overthink S**t.

B2B Sales Enablement: What it is and the Role Marketing Plays in Making it Happen

Lake One

Marketing’s role falls under the Sales and Marketing SLA, but more specifically, the Marketing Qualified Lead (MQL) process. Marketing teams should be pros at nurture sequences (if they’re not, contact us ) and pros at moving buyers through the buyer’s journey from a lead to an MQL.

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B2B Sales Enablement: What it is and the Role Marketing Plays in Making it Happen

Lake One

Marketing’s role falls under the Sales and Marketing SLA, but more specifically, the Marketing Qualified Lead (MQL) process. Marketing teams should be pros at nurture sequences (if they’re not, contact us ) and pros at moving buyers through the buyer’s journey from a lead to an MQL.

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Four Overlooked Success Factors in Demand Generation

Modern Marketing

Another area to explore is the MQL “hand-off” How well does the demand gen team understand whether or not the sales team is really getting what they need?

An Inside Look At HubSpot's Enterprise Marketing Playbook

Hubspot

Our POV mix includes thought leadership articles, brand videos, social content, speeches, and editorial podcasts. As Kieran Flanagan, HubSpot's VP of Acquisition has argued, the PQL is what an MQL promised to be but never lived up to.

What You Gain (and Lose) With Ungated Content

Contently

” said marketing writer, speaker, and podcast host Jay Acunzo. “So Top-line audience and marketing-qualified lead (MQL) growth will likely still be the main goal, but ungated content could result in fewer conversions. For a brief time in college, I spent my days working at Gap.

The Ultimate Guide to Aligning Sales and Marketing for ABM Success

Engagio

We’ve developed a plethora of acronyms to measure this delivery – MQL, SAL, SQL, and the like. While MQL relates to one lead, the MQA is for entire accounts that are ready to go to sales.

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Time for a Pitstop: Fine-tuning Your Automated Lead Scoring

Marketo

Sometimes during the course of a year you may need to adjust the qualification criteria of an MQL to push a higher quality lead or just more leads to the sales team based on its needs.

3 Award-Winning Marketers Reveal The Strategies That Won Them B2B Innovator Awards

PathFactory

Kelsi was also recently featured for this body of work on Relationship One’s Inspired Marketing podcast. It’s hardly a shock that traditional B2B marketing tactics aren’t cutting it anymore.

Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

Some orgs are even ditching the MQL (Marketing Qualified Lead) and SQL (Sales Qualified Leads) acronyms and are going with a unified PQL (Product Qualified Lead). Top-rated Podcaster, Best-Selling Author. To say account based strategies were prominent in 2016 is an understatement.

Sales Pipeline Radio, Episode 183: Q&A with Kevin Knieriem @claihq

Heinz Marketing

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you joined us where all fine podcasts are available and listening to this through the RSSV. Kevin: We’ve moved very far beyond our marketing’s producing MQL and sales, the same as MQL, are no good. By Matt Heinz, President of Heinz Marketing.

5 Thank You Pages That Take Post-Conversion to the Next Level

Unbounce

Our initial results from this MQL ascension approach are incredibly exciting. Of course, they also promote their podcast in this thank you page. If you’re like me, you say “please” and “thank you” automatically.

24 Growth Hacks to Try Today

Hubspot

You can adapt them as short recap videos, or even podcasts to provide your audience with a new way to learn from you. When I find a good growth marketing resource, I remember it and hold onto it for dear life.

Sales Pipeline Radio, Episode 112: Q&A with Raviv Turner, CEO at CaliberMind @ravivturner

Heinz Marketing

I appreciate that very much for those of you joining us on the podcast from the iTunes store, the Google Play, thank you for listening. So not just top of the funnel kind of vanity matrix used to MQL SQL what not. Today’s MQL is closed one and we also think this kind of rippling into post sales, where marketing is now in charge of the full customer lifecycle marketing. By Matt Heinz, President of Heinz Marketing.

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Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen

Heinz Marketing

We are also available through podcasts anytime. I think especially on the marketing side, where at worst marketing has been seen as sort of a glorified arts and crafts department, but at best marketing’s been focused on a goal like an MQL, for example, that may not necessarily align with what the sales team needs to convert. We are reporting every week and are available both on demand at salespipelineradio.com as well as through our podcast.

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Sales Pipeline Radio, Episode 155: Q&A with Shawn Herring @shherrin

Heinz Marketing

If you are listening to us on the podcast, thanks so much for subscribing. So, if you’d like to continue to receive new episodes of Sales Pipeline Radio, you can find them at salespipelineradio.com or anywhere fine podcasts are available. How is marketing ensuring not just setting up a lead or not just setting up an MQL, but truly following through and making sure what is coming through is getting the most support and helping the most as it continues through the pipeline.

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Evaluating ABM, Omni-Channel Marketing, Social Media [VIDEO]

Listenloop

If we look back at the last 10 years, there has been a focus on the marketing qualified lead (MQL), the sales qualified lead (SQL), and so on. Stay tuned for our next podcast on more marketing technology tactics and tips to implement your account-based marketing campaigns.

Getting Started With Content Marketing: 9 Takeaways From One Company's Experience

Hubspot

Although content marketing is never done for its own sake, and we were constantly eyeing our actual MQL counts (about twice a day), we made a conscious choice not to over-analyze content marketing.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

An awesome feature of Duct Tape Marketing is their podcasts. Sometimes we want a break from reading and learning through podcasts is a great alternative. Recommended reading: MQL TO SQL: THE QUALIFICATION PROCESS [INFOGRAPHIC]. #22. Over 2.5

B2B Marketing: Our Comprehensive Guide to Strategies, Tools, ABM, and More

Leadfeeder

What podcasts do they listen to? Our piece on How Marketers Should Define and Qualify Leads explains why getting MQL criteria right is so hard, plus how to work with sales to reverse-engineer your lead classification criteria. There are a lot of guides out there that explain the very basics of B2B (business-to-business) marketing—but what do marketers do after they’ve covered those basics? It’s hard to know by looking at much of the content out there on B2B marketing.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Go all in on podcasting - the interest in podcasts is evergreen and continually growing, and in my experience there’s no better way to build your brand authority. Extra resource: https://www.contentchampion.com/podcasting-authority.

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A Guide to Account Based Marketing

Leadfeeder

Then, once the lead as at the bottom of the funnel, you’ll have enough data to determine whether they’re a MQL—and begin identifying your target customers. For example: Podcasts might be a great way to get on your account’s radar; in-depth playbooks could keep them engaged; and product-by-product comparison posts of your brand and your competition could encourage conversions.

Sales Pipeline Radio, Episode 108: Q&A with Jonah-kai Hancock @jonahkai

Heinz Marketing

If you’re joining us from the podcast, thanks for joining us. So, we’re a targeted, we’re ABM, so we’d look at, most people think of a conversion funnel as prospects, suspects, prospects, you’d generate an MQL, the MQL goes to a sales central leads sales qualified area. I think everybody that listens to this podcast will say ah, I’ve got most of those things, but things that we’re on the fringe and starting to test.

Sales Pipeline Radio, Episode 101: Q&A with Ryan Bonnici

Heinz Marketing

For those of you that are subscribed on the podcast, thank you for listening to another episode. I think in those instances it’s really hard to actually connect PR to the demand-gen machine in a more basic way in the sense of lead-gen or MQL-gen. By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific.

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