6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market


keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. As Matt Heinz says so memorably, “You can’t buy a beer with an MQL.” Go multi-touch, multi-channel.

Demand Gen vs. ABM Engagement Reporting -- Ranking Your Best Content


Choosing an Advanced, Multi-Touch B2B Marketing Attribution Model. Multi-touch Attribution Concepts and Models. Leads that didn’t fit our MQL criteria didn’t show up in our attribution data, and we added even more filters in our lead reports. The order of the top blog posts reveals that our demand gen report values the recency of posts more than our ABM engagement report. Multi-touch Attribution Concepts and Models (#12 vs. unranked).

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