6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market
DemandBase
AUGUST 21, 2020
keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. As Matt Heinz says so memorably, “You can’t buy a beer with an MQL.” Go multi-touch, multi-channel. Let’s dive in. 6 Tips for Unifying Sales and Marketing. Intent is the new lead. Cheers to that!
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