6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market
DemandBase
AUGUST 21, 2020
keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. In a recent test, we found that personalization (often with trending intent) increased email open rates from 29 percent to 53 percent and replies from 4.5 As Matt Heinz says so memorably, “You can’t buy a beer with an MQL.”
116 
Let's personalize your content