YouTube SEO: How to Optimize Videos for YouTube Search

Hubspot

One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included). What are the steps you need to take to optimize your YouTube channel for search? 7 YouTube Search Optimization Tips.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. Same goes for YouTube videos.

Trending Sources

YouTube Ditches Annotations, Welcomes New Mobile-Friendly Interactivity

Vidyard

May 2nd marks a big day for YouTube. Nearly ten years after adding annotations, the video streaming giant is retiring them in favor of newer, more mobile-friendly calls-to-action. YouTube announced the change in a blog post , and was quick to point out their reasoning for this big move.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). The post Google integrating G+ Pages and YouTube Channels appeared first on Biznology.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising.

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. 17 Hidden YouTube Features, Tips & Hacks You'll Want to Know About.

Facebook May Have Just Ushered in a New Era for Mobile Video

Contently

According to reports, Facebook is planning to offer a 55 percent revenue share—exactly in line with what YouTube offers its creators. That means that video businesses can see immediate returns, just like on YouTube. Media facebook mobile video video ads YouTube

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Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. 28% of all Internet usage is on mobile phones. • B2B mobile web use still trails consumer search, but is growing rapidly. On-Page Mobile SEO Techniques.

How Your Business Can Survive The Ad Blocking Wars On YouTube

Act-On

If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. On mobile, Apple’s iOS last year began permitting the use of ad-blocking apps. 2016 Mobile Ad Blocking Repot by PageFair and Adobe.

Teenagers Can’t Get Enough Mobile Video

Contently

The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling. hours of video per week on YouTube and other free online sources, and another 8.8 Media Millennials mobile video Netflix teenagers YouTube

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The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)

Hubspot

Most ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds has passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable piece of content. 1) Mobile Strike.

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. How Can We Best Utilize Mobile Advertising in the B2B Space?

Add YouTube Closed Captioning—Create 30 Million Opportunities

Fathom

Over the past couple of weeks, I’ve come across a lot of content while ‘paroozing’ LinkedIn, random blogs and marketing emails regarding the latest and greatest mobile and video trends for 2016. How To Add Subtitles & Closed Captions To Your YouTube Videos.

Five new content forms rocking the marketing airwaves

grow - Practical Marketing Solutions

Mobile-first TV programming. Many other traditional media outlets, particularly newspapers, are beginning to embrace a mobile-first strategy, even a social-media first strategy, to help connect consumers with content in a new way. By Mark Schaefer.

Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better

Hubspot

But over at YouTube, they’re finding shorter isn’t always better. “It’s It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Here are some highlights: YouTube is booming. Some YouTube shows are attracting TV-size audiences.

How to Annotate a YouTube Video [Quick Tip]

Hubspot

Ever wondered how to make those clickable buttons that show up on some YouTube videos? And, as it turns out, annotating YouTube videos is actually really simple. We annotated one of HubSpot''s YouTube videos to show you how the process is done. How to Annotate a YouTube Video.

The Mobile App Your Marketing Needs

Digital B2B Marketing

According to Nielson , smartphone users spend 87% of their time with apps, and just 13% of time with the mobile web. Last quarter, 41% of Facebook’s revenue came from their mobile user base. What are you waiting for, you need a mobile app. Key Statistics About Mobile Apps.

Mobile and behavioral

Biznology

The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Consumers use their mobile devices for connectivity and content.

Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel

Vidyard

The Nest Cam is an inexpensive home monitoring camera that uses your wifi connection to beam high-definition 1080p video to your mobile device.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

Nobody sees ads on TV, the internet, mobile, or traditional publishing like they used to. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK.

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Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world.

YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week

Hubspot

With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. YouTube Finally Makes Some Videos ‘Shoppable,’ From Mashable.

How To Reach Millennials + Moms – The YouTube Formula

B2B Marketing Insider

While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. This was one of the top 10 ads on YouTube,” he said.

44+ Mobile Marketing Statistics for the B2B Internet Marketer

KoMarketing Associates

Should B2B marketers be focused on a mobile marketing initiative? That said, it is important to realize that internet marketing, search engine marketing, and social media marketing, are moving rapidly to browsers and applications on the mobile device. mobile devices per capita.

Uncovered: The Future of Mobile Marketing

LEADership

How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. Consider the following points, which are highlighted in WebDAM’s infographic: The Future of Mobile Marketing.

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The Candy Crush Effect: How Apps for Boredom Monetized Mobile Addiction

Hubspot

That often manifests itself via mobile, where 90% of our time is spent on apps. Entertainment (which includes apps like YouTube): 44%. To add further insight, 70% of that time on mobile social apps is spent consuming media. All in all, we use our mobile devices to stay amused.

New research reveals Americans migrating to three social media platforms

grow - Practical Marketing Solutions

The rise of YouTube as a music channel. economics of social media facebook Internet marketing Marketing Strategy Mobile marketing Podcasts social media The Marketing Companion Twitter YouTube and video apple mark schaefer marketing companion podcasts research smart speakers

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! LinkedIn Mobile Demo for the iPhone. YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn?

The State of Video Streaming

grow - Practical Marketing Solutions

YouTube faces criticism for changing their policies. Speaking of video stars, in late August YouTube clarified its Advertiser-friendly Content Guidelines. The guidelines, YouTube insists, had always been in place. Kiki Schirr, {grow} Contributing Columnist.

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How to effectively integrate video content onto your website

Biznology

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube.

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Why Mobile and Search in Higher Education are Critical

Fathom

Think Mobile First. Google reports that 40% of education search queries happen on a mobile device. At Fathom, we see that anywhere from 40% to 70% of all traffic for higher education clients comes from mobile. Education Industry Mobile SEO

BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week

Hubspot

This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. Half of all Facebook users use it on mobile devices, at least occasionally. YouTube and Video Marketing Trends.

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Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

5 Ideas B2B Firms Can Use to Prepare for A Mobile Future

Marketri

This led me to brainstorm and do a little research on how companies (and B2B in particular) can take advantage of mobile technologies by integrating the medium into their marketing strategy. Mobilize your blog. There are plenty of sites online that let you create free mobile apps.

Integrating mobile video branding into the auto purchase funnel

Biznology

Much of the discovery in this stage is still done at home or work via desktop, but it is shifting rapidly over to Mobile. The video format serves these moments especially well, and particularly serves the Mobile researcher as it is easier for the consumer to understand visuals over text.

Is Your Mobile Website Stressing People Out? A Simple Guide to Improving Page Load Time

Hubspot

According to Akamai , 73% of mobile users say they've encountered a website that was slow to load. Shouldn't mobile websites load just as fast as their desktop counterparts? Your mobile website included. So, how are mobile websites performing today?

5 Reasons most content marketing is FAR behind where it needs to be

grow - Practical Marketing Solutions

Trushar Barot , Mobile editor for BBC World News Service described efforts to use WhatsaApp and Snapchat as push services for news. Trushar Barot, Mobile editor for BBC World News Service described efforts to use WhatsaApp and Snapchat as push services for news.

GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp

Biznology

Playing around on Facebook is much easier and nicer than slogging into Google+ and while YouTube might be easy to consume, becoming a YouTuber still isn’t as easy as it could be. If you can’t use a tool you won’t use a tool.

Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe

KoMarketing Associates

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption.

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