Single Grain
SEPTEMBER 30, 2020
However, in the last few years, there has been a surge in vertical SaaS companies, which create solutions that are catered to niche industries. Now, the question is: What exactly is vertical SaaS? In this article, you will learn: What Is Vertical SaaS? What Is Vertical SaaS?
Benchmark Email
JANUARY 17, 2022
Among the marketing trends through the years, vertical content doesn’t receive the recognition it deserves. You’d think that, because of the popularity and usage of mobile devices, marketers would be all over how people can leverage vertical content in their overall marketing strategy.
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Tomorrow People
OCTOBER 31, 2017
From this adorable cartoon about the tooth fairy to this story of a couple handling mobility issues in old age. Online financial services is a growing area, with mobile banking in particular on the up — used by 49% of millennials, 31% of Gen X, and 16% of baby boomers. — Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation.
Buffer
FEBRUARY 19, 2019
Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Our must-haves are Animoto’s iPhone app for vertical videos, Animoto’s web app for square videos, and Buffer for sharing.
Content Marketing Institute
OCTOBER 9, 2018
A decade ago, nobody mentioned vertical content. Today, smartphones are ubiquitous and vertical content is a must-have. One cannot mention vertical content without using the term “mobile” in the same sentence. Why vertical. Before getting too far into the topic, vertical content is content that can be easily read on a rectangular, elongated device such as a smartphone or tablet. Most people find it natural to hold their phones in a vertical position.
Buffer
FEBRUARY 19, 2019
Specifically, vertical video vs. square video. While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Our must-haves are Animoto’s iPhone app for vertical videos, Animoto’s web app for square videos, and Buffer for sharing.
Buffer
OCTOBER 1, 2018
Vertical video is gaining momentum and now is the time for businesses to jump on board with this trend. Vertical video is quickly becoming the preferred method of content consumption online. Instagram’s co-founders step down, vertical video gains momentum, Facebook launches Stories Ads, and more! Part II: Vertical video gains momentum and popularity with brands. Part II: Vertical video gains momentum and popularity with brands.
chiefmartech
DECEMBER 18, 2017
VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. The most powerful “competitor” in vertical competition is one who has an exclusive gateway to the customer. However, here in the US, we’re seeing vertical competition on the Internet grow too.
Search Engine Journal
DECEMBER 12, 2022
Enterprise SEO International Search Link Building Local Search Mobile SEO News On-Page SEO SEO SEO Strategy Technical SEO Vertical SEO Web Dev SEOWhich SEO trends will matter most in 2023? Find out in the latest edition of our SEO Trends ebook with insights from today's top experts.
Choozle
OCTOBER 24, 2018
For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization? Although mobile ad optimization best practices are pretty much the same as desktop, there are some key things to push to the top of your list. This is true for any campaign but it’s especially true for mobile. Tips for mobile video.
Zoominfo
MARCH 2, 2021
The power of processing payments has now been optimized for mobile. The B2B Mobile Payments Landscape. When hearing “mobile payments,” the first technologies to come to mind are probably peer-to-peer apps for consumers, like Venmo and Cashapp. What Mobile Payment App to Choose?
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seo.co
OCTOBER 5, 2021
Optimizing for mobile isn’t complicated, but it isn’t as simple as flipping a switch. There’s no single patch of code or button you can push to magically alter your site to be compatible with mobile devices. Responsive websites are optimized for mobile at a design level.
Webbiquity
MARCH 24, 2022
Design for vertical scrolling. Be mobile-friendly. While B2B site visitors most typically visit your website using a laptop, a significant amount of website traffic also comes from mobile devices. Google now considers the mobile-friendliness of websites in its ranking algorithm.
Single Grain
NOVEMBER 15, 2019
Here’s how you can produce Facebook mobile video ads like a pro. Why Focus on Mobile Devices on Facebook? Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. It doesn't have to cost you an arm and a leg either; your small business only needs a mobile phone, commonly available apps, a Facebook account, and some creativity to get started. Over half of video content is viewed on mobile.
seo.co
OCTOBER 5, 2021
When Google released the so-called “Mobilegeddon” update, it penalized any site that didn’t appear properly on mobile devices. Because they survived the Mobilegeddon update, they believe their site to offer a great mobile user experience. How Google Defines Mobile Friendly.
Single Grain
JULY 31, 2019
Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Gamifying Mobile Ads. of mobile users in the U.S.
Brightedge
AUGUST 8, 2022
Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Google has increasingly moved towards a model that prioritizes mobile experience. What’s the State of Mobile?
Biznology
MARCH 8, 2017
Customer segmentation and what are known as customer journey maps are common ways to engage with customers, enabled by mobile, social, and so-called big data insight into what customers care about. At the same time, we live in times where we observe a strong fusion among traditional verticals. At the end of day, we need to understand that industry verticals don’t exist anymore but what does exist are dynamic formation of relevant to our needs business ecosystems.
Martech Advisor
SEPTEMBER 25, 2019
For untapped opportunities, it’s time for mobile advertisers to explore new marketing channels. Still in its advertising maturity infancy, TikTok offers different ads solutions and formats: Vertical Ads: Brand Takeovers, In Feeds Ads, In Feeds Ads-Card. Also Read: The Customer Support Experience Has Gone Mobile. Mobile Advertising
Outbrain
DECEMBER 10, 2020
across a number of verticals to give your New Year’s campaigns that refreshing twist. And, unlike past years, people are increasingly consuming content through their mobile device over desktop. As 2020 draws to a close, we’re all eagerly awaiting the fresh start that a new year brings.
Content Standard
MAY 22, 2015
Snapchat is upending a mobile video no-no by asking brands to film their ads vertically. Going vertical isn’t without its challenges, but the new perspective could have big payoffs as part of brands’ mobile video marketing strategies. And while smartphones make it easy to shoot vertical video, the practice itself has long been blasted by the collective power of the Internet (and marketers themselves) as amateurish.
Rock Content
DECEMBER 14, 2020
Can you tell if your website or your company’s blog is mobile-friendly ? of all online traffic happened via mobile devices. That means people are spending more of their internet time on a mobile device than on a computer. What are the criteria for being mobile-friendly?
Kaon
NOVEMBER 6, 2018
Ciena’s sales teams were focused on selling a singular product and needed a way to show its partners its entire vertical landscape of solutions. According to comScore, mobile devices dominate total minutes spent online across the globe (71 percent in the United States). So, Ciena looked to mobile as a means for evolving its selling methodology to become more solution-based. Augmented and virtual reality allows products to be displayed within 3D environment.
Adobe Experience Cloud Blog
JULY 8, 2013
I bet it’s your mobile phone. Since the total domination of smart phones (iPhones, Android, and Windows mobile devices) over the past 10 years, more and more of a person’s time is spent on mobile devices. The dramatic shift away from desktop computers impacts everything we know about marketing, so why not take some simple steps to ensure your marketing messages look good and are optimized for the mobile world. mobile_content {display: block} !important.nonmobile_content
Adobe Experience Cloud Blog
JUNE 22, 2015
Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year. Here are 5 emerging mobile marketing trends for you to take advantage of now : 1. A mobile app is a very strategic marketing asset.
Rock Content
JULY 5, 2016
In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. ” says Smart Insights , as “mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).” This is about more than simply making your site mobile responsive. It means thinking about how the vertical screen changes the way we write and structure content.
TrustRadius Marketing
AUGUST 21, 2018
The adoption of mobile device usage since 2011 is nothing short of a revolution. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. Simplify your mobile experience.
Vidyard
NOVEMBER 26, 2019
It’s time to learn mobile videography so you can shoot killer low budget videos on your phone. There are a variety of sub-$500 phone gimbals on the market that automatically correct this (we like the DJI Osmo Mobile 3 Gimbal ), but if you’re on a super tight budget, there are other options.
Biznology
MAY 19, 2017
Companies ignore industry verticals or segmentations to ensure that they control elements that are key to customers’ successful outcomes. We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever.
Martech Advisor
SEPTEMBER 25, 2019
In fact, consumer engagement with email campaigns is increasing as a result of shifting marketing strategies greatly influenced by privacy regulations, according to our Acoustic 2019 Marketing Benchmark Report that details the latest trends in email and mobile marketing based off of 2018 data. Despite these promising numbers, mobile engagement is on the decline. Email isn't dead.
LeadSquared
MAY 12, 2021
In this article, I will tell you how to build mobile-responsive portals. Portals built using the portal designer are infinitely scrollable vertically but have a fixed horizontal scroll width. Row: To organize our components vertically, we can place them in a column one below the other.
Outbrain
DECEMBER 18, 2019
Thinking of taking your mobile marketing strategy to the next level in 2020? Gartner, one of the world’s biggest research brands, found that marketers will be driving around 80% of their engagements through mobile websites by next year (2020). Take Video to the Vertical Dimension.
Litmus
MARCH 11, 2016
February market share saw mobile email opens climb back to their highest levels yet—55%. February ended with mobile representing 55% of opens, webmail with 26% of opens, and desktop with 19% of opens. While desktop opens have remained stagnant since January, mobile opens increased 1.9%, and webmail opens decreased 3.3%. Since February 2015: Mobile opens have increased 19.6%. DIGGING INTO MOBILE OPENS. of mobile opens.
Litmus
OCTOBER 4, 2021
Which makes sense since not many mobile email clients supported media queries. The easiest choice was to avoid the issue altogether by sticking with single-column designs in desktop that easily resized for mobile. When you shouldn’t stack mobile content. Mobile. Mobile.
seo.co
DECEMBER 25, 2020
Introduction to Mobile SEO. + Why Mobile Friendly Isn’t Enough for a Great Mobile Experience. Differences Between Mobile & Desktop SEO. + You’re Losing Money if You’re Not Mobile Optimized. + Why Flash Mobile Sites are Bad for SEO.
Vidyard
NOVEMBER 26, 2019
It’s time to learn mobile videography so you can shoot killer low budget videos on your phone. There are a variety of sub-$500 phone gimbals on the market that automatically correct this (we like the DJI Osmo Mobile 3 Gimbal ), but if you’re on a super tight budget, there are other options.
Content Standard
AUGUST 29, 2018
The cries of “mobile first” in marketing had barely calmed to white noise before the new resolution was put forth: mobile-only, they say, is the new way forward for digital marketers. Clearly, the mobile-only revolution is coming. What works on desktop does not necessarily work on the smaller mobile screen, and a clunky mobile experience can drive people from your content. ” Tailoring Content to Perform for Mobile.
Moz
AUGUST 13, 2020
In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is mobile? When we're talking about mobile for the last few years, we tend to go in and we look at our analytics and we do this.
Bannerflow
FEBRUARY 27, 2019
By 2020, global ad spending on mobile alone is set to reach $247.4 Vertical Travel Marketing CMPS travel display advertising ebookProducing all the banners you need for a travel campaign is critical. billion. So being able to scale all your messages, from the smallest screen to the biggest is essential. In this blog, we detail how a creative management platform (CMP) takes the pain out of scaling your ads by: Removing repetitive processes.
Crimson Marketing
OCTOBER 29, 2015
Mobile video: . occurs on mobile devices #mobilemarketing Click To Tweet. Mobile advertising: . Americans spend 24% of their media time using #mobile devices #mobileadvertising Click To Tweet. Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.”
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