Mobile Marketing Trends for 2016

Modern Marketing

This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. We all know mobile wallets are eventually going to replace credit cards: Is this year the tipping point? Five Mobile Marketing Trends for Emerging Markets in 2016.

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45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below.

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Trending Sources

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Here we go… Content Marketing Trends. ” — 2018 Trends: B2B Marketing , Edelman.

The Biggest Mobile Marketing Trends of 2016

Modern Marketing

This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Mobile Isn't Just Another Screen.

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3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Another 43% expect companies to have a mobile app. Mobile DMP.

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3 Mobile Trends that Will Last

Sales Intelligence View

Just when it seemed like the push for mobile had peaked, we’re learning about even more trends that have staying power. Why is it important for marketers to recognize and master mobile progressions? of B2Bs plan to increase spending in the mobile category this year.

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Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

Today, however, depending on how mobile-centric your audience is, and given the additional resources, skills, time, and cost involved in responsive design, the decision to “go responsive” isn’t a slam dunk.

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10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond.

Mobile Positioning: A Business Must

Webbiquity

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Interesting content marketing trends to watch for in 2017

Biznology

If you are in the planning stages for your 2017 marketing initiatives, these trends should be on your list of things to watch. Proper utilization of these trends will help you compete in 2017 while staying ahead of the curb for ’18. Mobile technology.

Top 5 Content Marketing Trends for 2017

Navigate the Channel

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017.

Mobile Marketing: What 4 top B2B companies can teach us about mobile

B2B Lead Generation Blog

Tweet We all are hearing time spent with mobile devices will surpass time spent with desktops. According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?”

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What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015

Modern B2B Marketing

Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. Here are 5 emerging mobile marketing trends for you to take advantage of now : 1.

2013 Is Not the Year of Mobile!

Digital B2B Marketing

We see the predictions every year: This will be the year of mobile! It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. But mobile means we are always connected! But apps are uniquely mobile!

Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . Mobile video: . occurs on mobile devices #mobilemarketing Click To Tweet. Mobile advertising: .

The 6 Most Important Social Media Trends of 2017

Contently

Here are six social media trends that marketers should know about. Facebook’s mobile transformation is almost complete. In 2012, in the midst of an IPO, Facebook made a concerted effort to transition from desktop to mobile. users will access the app only through mobile.

4 Secrets of Mobile Retention

Modern B2B Marketing

Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning. Another mobile marketing secret?

Content Marketing Trends to Watch Out for in 2017 [Infographic]

Marketing Insider Group

Since the rise of digital, social and mobile, various businesses and brands have now attempted to get closer and be more human with their customers. The post Content Marketing Trends to Watch Out for in 2017 [Infographic] appeared first on Marketing Insider Group.

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7 Things You Need to Know About Optimizing for Mobile in 2016

Act-On

If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Here and abroad more users access the internet from mobile devices than ever before.

The Top 3 Trends in Customer Service

Vidyard

Because it’s easy: they already spend much of their time on mobile and they can get help without leaving these apps. Americans now spend five hours per day on mobile phones and one in five of those minutes on Facebook according to TechCrunch.

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. The trend continues to just over 70% by 2019.

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Act-On

If you’ve ever wondered whether marketing trends are cyclical, look no further than ABM — a sales strategy introduced more than a decade ago that has seen new and vibrant life in the last year, as countless marketers and sales managers have sought to take a more holistic view of the accounts in their pipeline. Today’s consumers interact with their favorite businesses on mobile devices every day, but not just via an app or browser.

9 Trends That Will Upset Your Marketing in 2013

Modern Marketing

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012.

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Graphic: The 3 Biggest Marketing Trends of 2012

Modern Marketing

by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. We collaborated with JESS3 to pick the 2012 marketing trends that have lasting impact, and put them together in a snackable – maybe “pinable”?

12 SEO Trends 2017: Ranking in this Age of Semantic and Mobile Search

Spiralytics

Can you believe we're down to the last 2 months of 2016? Which means, it's time to reassess your SEO strategy and get your website ready for 2017.

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80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

Modern Marketing

This week, it's Mobile Marketing. Report Highlights the Millennial Opportunity on Mobile. 64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. Read the full story on Mobile Marketing Magazine.

Emerging marketing trends for 2016

Biznology

We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences.

Two Thirds of Marketers Cannot Measure Mobile

Modern Marketing

This week's topic: Mobile Marketing. Study: Few Marketers Using Mobile Marketing Strategies. Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester.

Content Marketing Trend: “Micro-Content”

Marketing Insider Group

His impressive list of clients includes PepsiCo, Virgin Mobile USA, the New York Jets, General Electric, and Green Mountain Coffee. GrapeStory launched a Virgin Mobile USA campaign called “ Happy Accidents ” last summer. By NewsCred contributor, Kylie Jane Wakefield.

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How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

Google recently announced that over 50% of searches globally happen on mobile. But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena. But organic search is not the only reason you should invest in mobile. Guest post by Nick Rojas.

9 Principles of Mobile Web Design

Hubspot

In case you missed it, we now live in a mobile-dominant world. This year, Google reported that 52% of search traffic and almost half of shopping traffic comes from mobile devices, so a compatible web design is no longer a luxury, but a necessity. For mobile users, even more so.

5 Content Marketing Trends Sweeping Europe

Contently

Here, we look at the latest European marketing trends to examine how top brands are consistently creating world-class content marketing campaigns. Mobile video. In Austria, 34 percent of consumers said they watch more mobile video now than they did a year ago.

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15 Examples of Great Mobile Website Design

Hubspot

Now more than ever, businesses are focusing on creating delightful mobile website experiences. Google wrote in their official blog that they will be " expanding our use of mobile-friendliness as a ranking signal," and their update should have a significant effect on marketers.

The 10 most fascinating people in B2B marketing in 2017

Biznology

Last year, Amy moved to her next hot trend: artificial intelligence. After a 28-year stint at D&B, Joe went about launching a trade association, the Business Information Industry Association , which not only keeps him busy and pays his expenses, but also fills a gaping need among business information professionals for up-to-date worldwide news and advocacy in fast-changing areas like blockchain, mobile payment systems, data privacy, and security.

The Undeniable Mobile Effect On Holiday Shoppers

Modern Marketing

And based on results of a survey conducted by Oracle Marketing Cloud and Edison Research it would be wise for the same retailers to not just talk mobile but to actually be mobile - literally and figuratively. A little backstory to the research before we get mobile.

5 Tips For An Effective Mobile Content Marketing Strategy

Marketing Insider Group

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. Mobile

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The Year in Marketing: 2015’s Top Stories, 2016’s Likely Trends

Act-On

Mobile search is fast on the rise – it’s now how 70% of buyers go about contacting businesses – but it’s often overlooked as a channel for engagement and conversion. Marketing Life content marketing marketing trends SEO social trends

11 inspiring case studies of digital transformation

Biznology

Reaching a tipping point, LEGO started restructuring and digital transformation focused on new revenue sources coming from movies, mobile games, and mobile applications. The company’s main innovation is their Mobile Order and Pay app.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

In this Episode (with URL links to sections): AMP (Accelerated Mobile Pages). This is interesting and relevant now as we as an industry are talking a lot about AMP, accelerated mobile pages. With that said, what are the top trends for 2017 in search marketing? The Top Trend in 2017 For Search Marketing. This is interesting and relevant now as we as an industry are talking a lot about AMP , accelerated mobile pages.

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10 Best Practices for Mobile-Friendly Emails

Marketing Action

It’s official: More emails are opened on mobile devices than on desktops. Litmus’s most recent count showed about 53% of emails being opened on mobile devices ; Movable Ink’s Q1 2015 Mobile Device study found 67% of email opens were on mobile. Not so with mobile devices.