6 mobile marketing trends you need to know about

Biznology

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing.

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Mobile User Experience: Trends for 2020

Sharpspring

Mobile user experience will become more important than ever in 2020. A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it’s vital to reflect the most recent trends in your mobile ux.

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The Biggest Mobile Marketing Trends of 2016

Modern Marketing

This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Mobile Isn't Just Another Screen.

Mobile 283

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below.

Stats 207

Report: Fewer Marketers are Confident in Ability to Measure Mobile Ad Efforts

KoMarketing Associates

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. The Turn Toward Mobile Marketing.

Mobile 156

Mobile Marketing Trends for 2016

Modern Marketing

This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. We all know mobile wallets are eventually going to replace credit cards: Is this year the tipping point? Five Mobile Marketing Trends for Emerging Markets in 2016.

Mobile 204

3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Another 43% expect companies to have a mobile app. Mobile DMP.

Mobile 284

Five B2B Marketing Trends That Will Drive Ecommerce

Webbiquity

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. Increased Mobile Technology. Simplify mobile payments.

Mobile Positioning: A Business Must

Webbiquity

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Content Marketing in a Mobile World

Modern Marketing

Nor can you copy and paste it into your mobile content marketing strategy. If you want to reach your target audience in today’s environment, you need to understand that it’s a mobile world —and you need a separate content marketing plan for this channel.

Mobile 247

Is Your Business Ready for Mobile-First Indexing?

Webbiquity

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Here are a few tips to help you to get ready for mobile-first indexing.

Mobile 239

Mobile First Indexing – A Few Pointers on How to Prepare

Webbiquity

Two months ago, Webbiquity posted an article regarding mobile-first indexing. Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Because the advertising and SEO worlds are profoundly affected whenever Google makes a change, it’s worthwhile to understand the best practices of mobile websites and move towards maintaining a mobile presence.

Mobile 180

How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

Google recently announced that over 50% of searches globally happen on mobile. But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena. But organic search is not the only reason you should invest in mobile. Guest post by Nick Rojas.

Mobile 195

5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

That’s why we rounded up the key trends that will impact running ads on Facebook this year. 5 Most Important Trends for Facebook Ads in 2020. Trend #1: Facebook Ad Costs Will Continue to Rise. Trend #2: AI, Automation & AR Will Be Used More.

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3 Mobile Trends that Will Last

Sales Intelligence View

Just when it seemed like the push for mobile had peaked, we’re learning about even more trends that have staying power. Why is it important for marketers to recognize and master mobile progressions? of B2Bs plan to increase spending in the mobile category this year.

Mobile 108

Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe

KoMarketing Associates

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Here we go… Content Marketing Trends. ” — 2018 Trends: B2B Marketing , Edelman.

Opt In, Opt out – 5 Trends in Mobile Advertising 

Martech Advisor

These 5 trends will have you prepared for what's on the horizon, says, Gabriella Stano Aversa, Manager, Strategy & Planning, AdColony. In other words, 2020 will be the year that ad-tech trends we’ve seen building for years become a reality for everyone. Mobile Marketing

B2B Marketing Trends to Address in 2019

Modern Marketing

It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. B2B Marketing Trends Set to Grow. New B2B Marketing Trends on the Horizon. Spring is arriving, and 2019 is in full gear.

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10 Marketing trends to watch for 2017

Biznology

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. Mobile, mobile, mobile.

Trends 170

Mobility and why it matters

Biznology

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting.

Mobile 178

Mobile ad optimization

Choozle

For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization? Tips for mobile video.

7 Things You Need to Know About Optimizing for Mobile in 2016

Act-On

If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Here and abroad more users access the internet from mobile devices than ever before.

Mobile 271

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. The trend continues to just over 70% by 2019.

Mobile 338

Mobile-Friendly Email: Trends and Best Practices

Marketing Action

42% of the emails opened in January 2013 were opened on mobile devices. So yes, it’s become really important to get email for mobile right. Topics will include: How to make email more mobile-friendly. Best practices for mobile email. The future of mobile email.

Mobile Trends 2020: 10 Trends to Monitor As 5G Ramps Up and Privacy Battles Loom

Digilant

In 2020 advertisers will be taking a cautious approach to mobile location data and “doing some extra homework before leveraging location data.” ” eMarketer’s Mobile Trends 2020 featuring our own Jenna Umbrianna, is a must-read.

Mobile and behavioral

Biznology

The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Consumers use their mobile devices for connectivity and content.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

9 SEO Trends You Can't Ignore in 2020. Let’s discuss the biggest SEO trends we're going to see in 2020: Trend #1: The SERPs Will Get More Consolidated. Trend #2: Keyword Research Will Be Even More Important. Trend #4: Voice Search Optimization (VSEO) Will Dominate.

2020 Marketing Trends You Need To Know

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology.

Trends 285

Trends and Technology Impacting Consumer Shopping Habits

Modern Marketing

Let’s take a look at the trends and technologies that will provide the maximum opportunity for marketers to sell to consumers, impact business, and drive retention in 2018. They should maximize investments in the technology and trends that make it easy for consumers to make a purchase.

Trends 169

4 Trends You Need to Know On Martech’s Evolution

Marketing Insider Group

Others pull together data from mobile, desktop, and even offline sources to make better predictions about where the customer is in the buying cycle. The post 4 Trends You Need to Know On Martech’s Evolution appeared first on Marketing Insider Group.

Trends 272

4 Essential Graphic Design Trends For 2020

Marketing Insider Group

Thankfully I have done all that hard work and distilled those examples into a few popular trends! Now with these 4 graphic design trends for 2020 , you can be ahead of the pack even before year begins. We even used a lot of muted colors in our infographic about graphic design trends! .

Design 278

Mobile Marketing: 20 Actionable Tips You Need to Know

Optinmonster

And in just over a decade, mobile devices have become more efficient, more intuitive, and more common than anyone could have predicted. In this article, we’re going to take a deep dive into your mobile marketing plan to make sure you’re not leaving any opportunities on the table.

5 E-commerce Trends You Can’t Ignore in 2020

Single Grain

To stand out from the competition, you need new ways to promote your products and services – and that requires you to stay on top of the latest e-commerce trends. 5 E-commerce Trends You Can't Ignore in 2020. Mobile shopping and mobile payments continuing to rise.

What Smartphone Users’ Mobile Mindset Means for Brands

Modern Marketing

That phenomena — and the move to smaller and smaller screens — has pushed marketers to adapt their practices and technologies to provide a mobile-optimized experience. You have to reshape the experience to fit the new mobile-only behavior. Feel naked without your smartphone?

Mobile 248

7 Business Intelligence Trends You Can’t Ignore in 2020

Single Grain

In this article, we’ll explore business intelligence trends, as 2020 is sure to see more companies look beyond basic analytics tools for comprehensive solutions. 7 Business Intelligence Trends You Can't Ignore in 2020. Trend #1: There Will Be New Avenues for Data Discovery.

Mobile Marketing: What 4 top B2B companies can teach us about mobile

B2B Lead Generation

Tweet We all are hearing time spent with mobile devices will surpass time spent with desktops. According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?”

Mobile 308

5 Tips For An Effective Mobile Content Marketing Strategy

Marketing Insider Group

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. Mobile

Mobile 283

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Mobile marketing will continue to grow. These are just a few of the top online marketing trends for the second half of 2013.

Trends 283

Business video trends worth noting in 2018

Biznology

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. You can’t count on mobile devices for interactive features.

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