6 mobile marketing trends you need to know about

Biznology

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing.

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The Biggest Mobile Marketing Trends of 2016

Modern Marketing

This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Mobile Isn't Just Another Screen.

Mobile 283

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below.

Stats 207

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Here we go… Content Marketing Trends. ” — 2018 Trends: B2B Marketing , Edelman.

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How B2B Marketing is Changing in 2018

from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. biggest challenges of 2018, it’s not surprising that the leading trend of the year is an increase in. consume on mobile devices.

Mobile Marketing Trends for 2016

Modern Marketing

This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. We all know mobile wallets are eventually going to replace credit cards: Is this year the tipping point? Five Mobile Marketing Trends for Emerging Markets in 2016.

Mobile 204

3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Another 43% expect companies to have a mobile app. Mobile DMP.

Mobile 284

Five B2B Marketing Trends That Will Drive Ecommerce

Webbiquity

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. Increased Mobile Technology. Simplify mobile payments.

Content Marketing in a Mobile World

Modern Marketing

Nor can you copy and paste it into your mobile content marketing strategy. If you want to reach your target audience in today’s environment, you need to understand that it’s a mobile world —and you need a separate content marketing plan for this channel.

Mobile 247

Mobile Positioning: A Business Must

Webbiquity

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Is Your Business Ready for Mobile-First Indexing?

Webbiquity

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Here are a few tips to help you to get ready for mobile-first indexing.

Mobile 239

Mobile Marketing: What 4 top B2B companies can teach us about mobile

B2B Lead Generation

Tweet We all are hearing time spent with mobile devices will surpass time spent with desktops. According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?”

Mobile 308

Mobile First Indexing – A Few Pointers on How to Prepare

Webbiquity

Two months ago, Webbiquity posted an article regarding mobile-first indexing. Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Because the advertising and SEO worlds are profoundly affected whenever Google makes a change, it’s worthwhile to understand the best practices of mobile websites and move towards maintaining a mobile presence.

Mobile 180

4 Essential Graphic Design Trends For 2020

Marketing Insider Group

Thankfully I have done all that hard work and distilled those examples into a few popular trends! Now with these 4 graphic design trends for 2020 , you can be ahead of the pack even before year begins. We even used a lot of muted colors in our infographic about graphic design trends! .

Design 199

2020 Marketing Trends You Need To Know

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology.

Trends 204

The Digital Marketing Benchmarks and Trends That Matter [Infographic]

Webbiquity

To keep your business growing and competitive in the cutthroat world of online marketing, it’s vital to keep up to date with the changing benchmarks and trends presented in this infographic by Serpwatch that can help you plan a successful digital strategy. Mobile Search.

How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

Google recently announced that over 50% of searches globally happen on mobile. But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena. But organic search is not the only reason you should invest in mobile. Guest post by Nick Rojas.

Mobile 195

3 Mobile Trends that Will Last

Sales Intelligence View

Just when it seemed like the push for mobile had peaked, we’re learning about even more trends that have staying power. Why is it important for marketers to recognize and master mobile progressions? of B2Bs plan to increase spending in the mobile category this year.

Mobile 108

Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe

KoMarketing Associates

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption.

B2B Marketing Trends to Address in 2019

Modern Marketing

It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. B2B Marketing Trends Set to Grow. New B2B Marketing Trends on the Horizon. Spring is arriving, and 2019 is in full gear.

Trends 284

10 Marketing trends to watch for 2017

Biznology

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. Mobile, mobile, mobile.

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Mobile ad optimization

Choozle

For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization? Tips for mobile video.

Interesting content marketing trends to watch for in 2017

Biznology

If you are in the planning stages for your 2017 marketing initiatives, these trends should be on your list of things to watch. Proper utilization of these trends will help you compete in 2017 while staying ahead of the curb for ’18. Mobile technology.

Mobility and why it matters

Biznology

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting.

Mobile 178

Marketers Continue to See the Potential of Mobile Video Content

KoMarketing Associates

As video continues to grow in popularity as a content marketing asset, new research shows more marketers are integrating it into their mobile strategies. YouAppi recently conducted the second annual “2018 CMO Mobile Marketing Guide” to determine how marketers are planning to use video in their mobile marketing plans in the coming months. For the remainder of 2018, nearly 61 percent of marketers said they plan to use video for social media mobile marketing.

Mobile 191

Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

Today, however, depending on how mobile-centric your audience is, and given the additional resources, skills, time, and cost involved in responsive design, the decision to “go responsive” isn’t a slam dunk.

Design 268

7 Things You Need to Know About Optimizing for Mobile in 2016

Act-On

If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Here and abroad more users access the internet from mobile devices than ever before.

Mobile 271

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. The trend continues to just over 70% by 2019.

Mobile 338

Mobile-Friendly Email: Trends and Best Practices

Marketing Action

42% of the emails opened in January 2013 were opened on mobile devices. So yes, it’s become really important to get email for mobile right. Topics will include: How to make email more mobile-friendly. Best practices for mobile email. The future of mobile email.

Mobile and behavioral

Biznology

The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Consumers use their mobile devices for connectivity and content.

The Incredible Size of Worldwide Real-Time Mobile Usage [Live Infographic]

Webbiquity

Since the introduction of smartphones and tablets, mobile device usage has grown tremendously. To help put this trend better into perspective, the folks behind PlayMobi have created a fascinating and very cool tool that illustrates the immense scope of mobile usage, in real time!

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Top Email Design Trends for 2019

Litmus

For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers. The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs.

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What Smartphone Users’ Mobile Mindset Means for Brands

Modern Marketing

That phenomena — and the move to smaller and smaller screens — has pushed marketers to adapt their practices and technologies to provide a mobile-optimized experience. You have to reshape the experience to fit the new mobile-only behavior. Feel naked without your smartphone?

Mobile 248

Trending in Email Design: Going Off-Grid

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

Design 111

Marketing Trends for 2020

Sharpspring

As we prepare for 2020, we’re keeping a close eye on some emerging trends that we believe will soon completely transform the marketing landscape. The post Marketing Trends for 2020 appeared first on SharpSpring. We’re almost through 2019.

4 Trends You Need to Know On Martech’s Evolution

Marketing Insider Group

Others pull together data from mobile, desktop, and even offline sources to make better predictions about where the customer is in the buying cycle. The post 4 Trends You Need to Know On Martech’s Evolution appeared first on Marketing Insider Group.

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Business video trends worth noting in 2018

Biznology

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. You can’t count on mobile devices for interactive features.

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5 Key Mobile Marketing Trends for 2020

Outbrain

Not all mobile advertising is created equal. Mobile advertising fraud isn’t going away. Mobile advertising, especially when it comes to apps, is an ever-evolving game. Needless to say, analytics has and will always play a huge role in mobile marketing.

5 Tips For An Effective Mobile Content Marketing Strategy

Marketing Insider Group

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. Mobile

Mobile 283

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Mobile marketing will continue to grow. These are just a few of the top online marketing trends for the second half of 2013.

Trends 283