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Email Client Market Share in January 2022

Litmus

To learn why, check out this blog post. Something worth noting: With the introduction of MPP in September 2021, at this point, a majority of Apple users have upgraded to iOS15 and have had the opportunity to opt in or out of MPP. Mobile: 10.5%. Most popular mobile opens. and Apple iPad (iPadOS Mail) from 0.6%

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How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game

Martech

Their message, “Work without Limits,” came out of their IPO campaign last year and aims at inspiring workers at every level, not just executive decision makers. Billboards, subway ads and other out-of-home, a medium the advertiser has used heavily in New York, is rolling out in nine markets in support of the Super Bowl push.

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Email Client Market Share in October 2021: Updates and More

Litmus

This meant marketers would no longer be able to see reliable open rates, open times, geolocation, or device usage for users who opt into MPP—impacting the way Apple market share is analyzed. As a result, we’ve updated our email client market share site to include post-MPP data as well as historic, pre-MPP data ( you can check it out here ).

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Email Marketing Design Trends We’re Expecting in 2023

Litmus

With that many email opens, what can you do to stand out in the inbox?” Over-designed, image-only emails that are clunky to use are going to start to lose out to the more streamlined, easy-to-use emails,” says Tiner. Responsive design so the email scales well on mobile. Compared to 1.01 Account alert email from Strava.

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6 Creative Tips to Optimize Your Digital Audio Advertising

Digilant

Additionally, we know the standing out in these crowded marketplaces is also a challenge. Every consumer has their preferred listening methods, so for a deeper dive into each of these channels and how advertisers can reach listeners, check out our blog post, Digital Audio Advertising Trends: Your Guide to Reaching Listeners in 2021 here. .

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Top 10 immersive marketing events of 2023

Martech

Some are opting to include digital passes, hoping to offer a nice stay-at-home option. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Most of the events that made the list before COVID are back in full swing as in-person events in 2023.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

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