Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

illumin

FEBRUARY 19, 2025

However, with the right strategy, tech companies can rake in new downloads. In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Its a given that strong, strategic marketing can boost growth, but what does this look like for mobile app marketing?

Paid Content 92

Paid Content Word of Mouth Paid Search Agency Mobile Advertising 92

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Social Media 89

Social Media Media Paid Search Agency Eye-Tracking 89

Content Marketing Institute

NOVEMBER 7, 2017

To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama. Native advertising. . No brand can exist in a vacuum.

Paid Content 111

Paid Content Promotion Paid Search Agency Budget Programs 111

Lead Forensics

MAY 23, 2025

By reviewing these compelling B2B marketing statistics, you’ll get a better sense of whats working, whats not, and where savvy marketers are focusing their efforts in 2025. Content is King Content marketing remains a cornerstone of any successful marketing strategy.

Paid Content 52

Paid Content Statistics Marketing AI B2B Marketing 52

Sprout Social

MAY 21, 2020

Using images in your marketing campaigns can communicate a lot about what types of emotions you’re trying to convey. Whether your audience is young and hip to the latest internet trends, or are take a more traditional approach, emoji have a place on a variety of marketing channels. Why use emoji in marketing?

Paid Content 144

Paid Content Paid Search Agency Advertising Agencies Paid Social Agency 144

CMSWire

JUNE 23, 2025

Feature CMOs Are No Longer Just Marketers Read now Editorial Apple’s $20 Billion Risk: What Happens if Google’s Payments Disappear? Marketing leaders must be fluent in performance metrics, martech platforms, and AI-powered decision-making. We've got you covered. Data and tech are core to success. Team dynamics are evolving fast.

Marketing AI 57

Marketing AI Paid Content Enterprise Management Digital Asset Management 57

Martech Advisor

FEBRUARY 25, 2020

Digital marketing strategies have changed drastically in the last decade. Marketers have shelved questionable techniques such as black-hat SEO, deceptive advertising, mass emails, and content scraping, to avoid legal consequences (GDPR, CCPA, etc.) and being penalized by search engines and other digital platforms.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 145

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Sharpspring

FEBRUARY 17, 2022

Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 marketing tips to optimize your strategy this year, based on the latest trends: 1. Most marketing budgets today don’t allow businesses to pursue every distribution channel at once. Embrace Paid Social.

Tips 144

Tips Peer-to-peer Marketing Budget Paid Search Agency 144

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

Paid Content 97

Paid Content Advertising Agencies Advertisements Advertising 97

SmartBug Media

AUGUST 14, 2024

Often, a simple, personalized marketing message with the reader’s name can sway them toward a sale (or at least push them further down the funnel). Nowadays, however, it takes strategic personalization efforts to drive sales, particularly for franchise networks in saturated markets. What’s in a name?

Personalization 59

Personalization Ideal Customer Profiles Classified Ads Paid Search Agency 59

Hubspot

AUGUST 2, 2018

That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

SmartBug Media

JUNE 24, 2020

Deciding where to invest your business’s media dollars is never easy. Now, in the middle of a health and financial crisis, it’s harder than ever to choose the right paid media investments. Wondering which paid media channels are poised to help you attract more business during the current crisis ?

Paid Content 85

Paid Content Advertising Channels Cost Per Click Account Based Marketing 85

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. adults are on LinkedIn.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

SmartBug Media

JULY 15, 2020

However the industry has been hit harder than most with changes due to COVID-19, leaving marketers struggling to strategize let alone implement successful campaigns. There are however a few key senior care marketing strategies and trends you can focus on to more easily and effectively navigate these changing times.

Paid Content 115

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 115

Televerde

FEBRUARY 3, 2025

That’s why, on average, global businesses allocate 36% of their marketing budget to demand generation. As we enter 2025, lead generation is changing because of new technologies and marketing trends. Tools like AI , video marketing, and referral programs can give you a leg up on the competition.

Lead Generation 52

Lead Generation Paid Content Webinar Metrics Marketing Budget 52

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media 142

Social Media Automation Marketing Attribution Personalization 142

Sharpspring

MARCH 1, 2019

Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 tips to optimize your marketing strategy this year, based on the latest trends: 1. Most marketing budgets today don’t allow businesses to pursue every distribution channel at once. Embrace Paid Social.

Tips 111

Tips Peer-to-peer Marketing Budget Paid Search Agency 111

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The answer is internet marketing. Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Search Agency 101

Single Grain

AUGUST 24, 2022

The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. TABLE OF CONTENTS: ↓ What Is an Advertising Agency?

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies. What is localized social marketing? The takeaway?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media 111

Social Media Paid Content Social Marketing Media 111

Metadata

OCTOBER 25, 2023

Hint: LinkedIn isn’t the only paid social channel for B2B, as much as we’d like it to be. Welcome to 2023: we B2B marketers are “doing more with less” (or pretending to, at least). It’s tough out there and I’m sure a lot of folks are wondering, “is paid social even worth it?” They know better. For running?

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Single Grain

JUNE 5, 2023

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Work With Us What Are Facebook Ads?

Paid Content 89

Paid Content Advertising Agencies Facebook Advertisements 89

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. See how many conversions have direct, email, or organic search touchpoints after a visit to a paid search landing page?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Single Grain

JUNE 15, 2020

When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS.

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Buffer

JANUARY 14, 2019

Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing. The Science of Social Media: Episode #129. Table of Contents. Part II: Why we’re bullish on YouTube advertising in 2019. Digital Marketing.

Paid Content 92

Paid Content Youtube Facebook Demand 92

Single Grain

JULY 22, 2022

And the marketing tactics that worked for Web2 don’t necessarily work for Web3. So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. What Are the Advantages of Using Web3 Marketing Agencies?

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Inbox Insight

APRIL 11, 2022

They understand the finer detail when it comes to B2B multi channel marketing and provide best practice insight into the core components of multi channel strategy, common hurdles and key optimization tips. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

nDash

JUNE 23, 2021

Learning how to promote your content is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. Whether they’re using mobile or desktop, the majority of your customers use these channels to learn and compare products and services. They are also best used for engaging with the customer before and after purchase.

ROI 134

ROI Top of Funnel Planning Landing Pages 134

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52