The Point

MAY 19, 2020

To help answer that question, we compiled the following checklist based on our work with B2B marketers setting the standard for lead nurture sophistication. How does your current lead nurturing. stack up against those companies who push the envelope in both nurture strategy and their use of complementary technologies?

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Contently

MARCH 31, 2017

I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. For years, brands have created unbranded microsites with a tiny logo on the bottom of the homepage—or no disclosure at all. You have to acknowledge who you work for and how it affects your perspective.

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. On top of producing award-winning work, our Seattle office is expanding rapidly.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Salesforce Marketing Cloud

AUGUST 27, 2021

Watch how a manufacturing company utilizes out-of-the-box templates to build fast-loading landing pages and event sites with Microsites , supercharges campaign analytics with Datorama Reports for Marketing Cloud — Advanced, and modernizes the post-purchase experience with Salesforce Order Management for B2B. Engage with your customers.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Kevin Indig

SEPTEMBER 11, 2023

How to work around the SEO baseline problem 🔬The problem cannot be perfectly solved but mitigated in 3 ways: Tracking incremental work Comparing markets Iterating from a starting point Two critical aspects to keep in mind with each of the 3 mitigations are tracking the right metrics and differentiating between scalable and unscalable levers.

Forecasting 114

Forecasting SEO Microsite Domain 114

Kevin Indig

JULY 31, 2023

Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site. Atlassian's footer for the Agile microsite Atlassian's footer for the main site Ramp uses multiple footer elements: headings, labels, and a slim footer above the fat footer.

PageRank 98

PageRank Microsite Comparison SEO 98

Martech

FEBRUARY 7, 2024

I was working with marketing and with the engineering team, building a product. We started small, a lot of us working out of a basement. We were a boutique agency but we worked with some very large companies. We’d get brought in to help, whether it was for a microsite or a larger project. Get MarTech! In your inbox.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 108

MindFire

JULY 13, 2021

How does it work with all the other marketing services (including direct mail) they offer? We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Salesforce Marketing Cloud

JUNE 21, 2023

requires designers to first understand these concepts and how they work. Collaboration between team members is vital, particularly when working on complex projects. Start by understanding users’ work challenges and build systems that improve the customer experience. Creating interfaces for prompt engineering , fine-tuning, etc.,

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

Martech

FEBRUARY 15, 2024

Find out what is working, what goals the new team has and what tools they use. For example, microsites might be needed for prospecting campaigns, while deep product content can live within the site’s current structure. Working with each channel owner, flesh out the set of tasks. In your inbox.

Work Management 95

Work Management Brand Identity Branding Marketing Management 95

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. In summary, content marketing and SEO work together. Here’s the difference: Tactic Theme Destination Key.

SEO 100

SEO Content Marketing Lead Ranking Lead Scoring 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. In summary, content marketing and SEO work together. Here’s the difference: Tactic Theme Destination Key.

SEO 100

SEO Content Marketing Lead Ranking Lead Scoring 100

MindFire

MARCH 7, 2023

How does it work with all the other marketing services (including direct mail) they offer? How does a printer, agency, or marketing services company start — and scale — their offering?

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now. Bonus: Print is an important part of their success.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

Blue Flame Thinking

AUGUST 5, 2021

Some prefer to just post a release along with the UNPRI logo and principles, while others have created landing pages or more robust microsites. How do you intend to work ESG into your social conversations? The extent of what many providers do varies dramatically. As marketers, we’re seeing more interest in ESG.

Microsite 98

Microsite Landing Pages Paid Search Agency Marketing Report 98

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

xiQ

MAY 19, 2020

We are excited to partner with Carbon Design and bring the world’s leading Challenger-based content development expertise to work with xiQ”. Says Usman Sheikh, founder and CEO of xiQ, Inc. “We Our joint-mission is to introduce a new class of precision-driven B2B sales and marketing. About Carbon Design.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

We are excited to partner with Carbon Design and bring the world’s leading Challenger-based content development expertise to work with xiQ”. Says Usman Sheikh, founder and CEO of xiQ, Inc. “We Our joint-mission is to introduce a new class of precision-driven B2B sales and marketing. About Carbon Design.

Design 118

Design Account Based Marketing Personalization Planning 118

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Biznology

MAY 16, 2018

It was an experiment in applying agile methods to digital marketing work. Once we worked out the bugs, we scaled it to a lot of other teams. Since then, I have worked on more than a dozen agile teams, and served as product owner for several of them. So in those ways, creative agile work can be done in scrum.

Design 163

Design Work Management Marketing Management Microsite 163

Heinz Marketing

APRIL 9, 2020

Replacing the interactivity, the peer-to-peer community, the engagement levels between attendees, speakers, sponsors and more – that’s a big challenge that some companies are working through right now. Some for work, some for fun? Below is a list of strategies and tactics many companies are trying. For different topics?

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Simply fill in a few basic questions, including your name, the type of trip you’re taking, who you are traveling with (family, couple, friends), the dates you’re away, and who at work will be covering for you. Keep the Relationship Going.

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. They removed all ambiguities to how this program works.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

PathFactory

JUNE 21, 2023

My company has identified the most-popular content we have, and we have a few channels that we know work well. Using microsites as part of an ABM nurture strategy for top tier accounts. How can we get more out of this?” We’ve already mapped out buyer journey paths to engage prospects. Creating customer onboarding or adoption tracks.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Webbiquity

AUGUST 18, 2020

Features include support for free or paid events, an event registration microsite, confirmation and reminder emails, customizable exhibitor booths, quizzes and polls, downloadable materials, virtual conference rooms, simultaneous tracks, gamification, and reporting. Pricing: contact vendor. vConferenceOnline.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

The Point

DECEMBER 16, 2013

By way of context, I happen to work for a B2B marketing agency that helps clients generate, nurture, and convert sales leads. Want to guess how many of those leads arrive via our clients’ Websites? Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

ClickDimensions

APRIL 16, 2020

In the recent weeks and months of the COVID-19 pandemic, marketers around the globe have had to come to terms with the fact that their carefully laid marketing plans can’t stand up to the new normal of social distancing, remote working and the near-complete shutdown of entire cities, regions and countries. Embrace digital everything.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Mayne, who is well-known for his work with ESPN, also stars in a series of videos on the company’s YouTube channel.

Microsite 160

Microsite Word of Mouth Case Study Case Studies 160

Content4Demand

MAY 21, 2020

Vinas and Esposito suggested doing a content audit and shared an example of a financial data company they worked with to help identify content gaps by color-coding content based on whether it’s reusable (green), potentially reusable (orange) or when there are gaps (red). This can set the stage for upselling later on in the buyer journey.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Buffer

NOVEMBER 22, 2022

That’s why Katelyn Bourgoin , CEO and Lead Trainer of Customer Camp says, “I think you should go really deep into one channel and build an audience there, get good at creating content for that platform, and understand what works with your audience on that platform.” But what happens if you leave that organization?

Rules 112

Rules Personalization Brand Identity Branding 112

Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. It was probably one of the most fun projects I’ve worked on.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Oktopost

MAY 12, 2021

Part of creating a habit-forming consumer-centric brand community is making your community work in tandem with your company’s larger overarching goals. . This approach will also work for many SaaS B2B companies. . For everything to work right, keep your company goals and community goals in sync. .

Communities 121

Communities Ad Building Brand Identity Branding 121

PathFactory

FEBRUARY 1, 2023

These three TrustRadius awards are reflective of PathFactory’s mission, and we appreciate that our customers recognize the hard work we put into creating an offering that delivers value,” said Dev Ganesan, President and CEO of PathFactory. With an overall trScore of 8.6

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. Hosting this type of contest on a Sprite can wouldn’t work if it didn’t appeal to customers who want to discover great content or star in the campaign. Know What Motivates Your Audience.

Social Media 159

Social Media Campaigns Advertising Agencies Paid Search Agency 159

Biznology

JULY 10, 2017

The end result is a lot of white space and large graphics featuring models in provocative poses (in B2B, they are always looking like they’re happily working). I come in and show case after case of what worked in the past: More content above the fold. Words are scarce. Calls-to-action require scrolling. Typically, results crater.

SEO 104

SEO Microsite Keywords Traffic 104

Contently

OCTOBER 11, 2019

This is a great example of building a microsite around a cause. Through the company’s work and the advocacy of others, the support seems to be working. The content allows experts to describe what inspires them to get up and go to work every day. Johnson & Johnson has created a comprehensive resource center.

Creativity 134

Creativity Examples Content Marketing Planning 134

Avitage

AUGUST 7, 2013

In fact, new technology often requires organizational change, new skills and increased work in the short term. Have we not learned from CRM and other technology categories that technology is an enabler, not a producer of significant outcome improvements?

Demand 120

Demand Work Management Microsite Landing Pages 120