Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. Throughout the first added our DOL-focused publications, webcasts and videos, as well as other related content. By polling our webcast participants, we also confirmed concerns that we assumed were top-of-mind for our clients.

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Content Marketing Tips for Lead Nurturing

B2B Lead Generation

Event examples: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. Events — Invite your audience to trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events.

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The 22 Best Virtual Event Platforms

Webbiquity

That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events.

Why Marketing Should Have a Quota

Crimson Marketing

PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness.

#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship.

B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Webinars/webcasts (88%). While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG).

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Content Investments Effective When Aligned to Facilitate Buyer’s Journey

The ROI Guy

Results indicate a continued and decided crisis in confidence with content marketing, with close to half of marketers indicating that some of the most popular tactics are perceived as less effective or ineffective, including social media (50%), articles (49%), microsites (44%), and blogs(42%). The good news is that some tactics are perceived worthy, including tactics that involve direct interaction with buyers such as in-person events (78% effective) and webinars / webcasts (70%).

An Online Presentation Tool for Sales Pros?

WebMarketCentral

Online presentation tools such as WebEx and LiveMeeting are helpful for collaboration, and GoToWebinar or ON24 are great for webcasting, but these services generally aren't practical for the typical road warrior, bag-carrying sales rep. software provides an interesting set of capabilities that separate it from most online collaboration and webcasting tools: There is no software or plug-in for the viewer to install; it's 100% browser-based.

B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

B2B Lead Generation

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B to B 120

Reputable Marketing Awards Your Brand or Agency Should Pursue

ClearVoice

Because these awards are so established, that means you have a bouquet of categories to consider, including: Brand & Corporate Identity, Banners & Rich Media Advertising, User Experience, Film / Video, Copywriting, Microsites, Websites, and even Virtual/Augmented Reality. For the latter category, any English-language TV, radio, documentary, or webcast show or segment on food, cooking, or gastronomy is eligible. “We all have goals: We want to matter. We want to be important.

Where Your Customers Go, Your Budget Should Follow

Marketo

According to Content Marketing Institute’s annual B2C Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America report, of the 12 tactics consumer marketers consider most effective, a healthy nine of them are digital marketing approaches: email newsletters, social media, mobile apps, videos, online presentations, microsites, website articles, webinars and webcasts, and blogs—with the rest being in-person events and creatives (photos/illustrations and infographics).

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

62% of B2B vendors in North America use webinars and webcasts in marketing, though usage is considerably higher at the enterprise level (79%) than in SMB firms (61%).( The roads less traveled: less than half of North American B2B firms use microsites (40%), mobile content (38%), ebooks (34%), mobile apps (28%), podcasts (26%), print newsletters (22%) or gamification (10%) for marketing.( Content marketing has become ubiquitous, with 93% of B2B marketers now using it.

Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

U Wyoming Students Vote To Implement Sonic Foundrys Mediasite for Lecture Capture An overwhelming student vote for Mediasite will put the Webcasting platform from Sonic Foundry into University of Wyoming lecture halls this fall. Visit this microsite to learn how some institutions are transforming their campuses with wireless solutions. Campus Technology. Subscription. Newsletters. RSS Contact Us. Existing users login below, new users please register for a new account.

The Importance of Value-Add Marketing Assets

ActiveDEMAND

Live and On-Demand Webinar – The leveraging of slides or presentation to present a live webinar and/or recorded webcast. Consider: Micro-sites – Create a collection of related content, research and advice into a best-practices microsite or targeted website. The Importance of Value-Add Marketing Assets The key to any lead generation campaign is to provide something of value to your prospects, something they can read, use, learn from or engage with.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Webinars / webcasts. Microsites. There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season.

Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along.

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How to Write a Strategic Marketing Plan

WebMarketCentral

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. The first step in developing a strategic marketing plan is to identify your target markets.

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The Best of B2B Marketing Content: 10 Examples

Hubspot

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. From blog posts, to webcasts, to podcasts, Deloitte Insights has a bit of everything for those who want to learn about its specialties and the industries it works with.

The Best of B2B Marketing Content: 9 Examples

Hubspot

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. From blog posts, to webcasts, to podcasts, Deloitte University Press has a bit of everything for those who want to learn about its specialties and the industries it works with.