SnapApp

DECEMBER 29, 2011

This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. SnapApp interactive content can go anywhere your audience is: your blog, website, Facebook page, on a stand-along microsite, and more. Best Most Creative Placement of a SnapApp: IAB Ad Unit.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube. Bob is one of those crazy co-workers that has a few screws loose. Well, I hope you enjoyed these.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

readwrite

MARCH 9, 2017

The image went viral and capital, entrepreneurs and brands made significant investments into the space. These channels include pre-roll/display ad inventory, sponsored editorial, microsites, and even Snapchat. Today, a year later, critics question whether VR is just a fad or whether it is the next major computing platform.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

RebelMouse

FEBRUARY 28, 2019

Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs. Marketers are realizing their static assets don't really perform nearly as well as a stream of content that goes viral. It's nearly impossible to get significant traffic to these types of pages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs. Marketers are realizing their static assets don't really perform nearly as well as a stream of content that goes viral. It's nearly impossible to get significant traffic to these types of pages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

SnapApp

NOVEMBER 10, 2011

This includes a new look and feel, and a new chart option called "Viral Lift". This chart shows how much of the traffic to your app is generated through viral sharing versus through direct channels. Distribution Channel (whether the app is published as a Facebook Page, widget on your website, or microsite/mobile).

Twitter 48

Twitter Analytics Stats Microsite 48

SnapApp

DECEMBER 21, 2015

OfficeMax , for example, went viral with their hit interactive microsite, “Elf Yourself,” which enables users to overlay their own photos on cartoons for a laugh-out-loud holiday card. Content shouldn’t live only on your company blog. Other companies have embraced other publishing platforms.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 48

Content Standard

SEPTEMBER 17, 2015

We break down the differences between hosting content on microsites, subdomains, and subfolders. And smellcome to going viral. We tell it like it is, forthright and delightfully zest-free. We explain why your mobile content strategy will change because of the ad-block apocalypse. People savor straightforwardness.

Personalization 40

Personalization Content Marketing Content Microsite 40

SnapApp

MAY 10, 2011

for our customers, wherever they want to engage, the web, ad units, microsite, Facebook or Twitter. SnapApp allows you to embed images, videos, and links driving engagement and raw viral energy among your end users while performing at the highest levels of millions of transactions. productive?

Product 48

Product Microsite Terms and Conditions Viral Marketing 48

ClearVoice

APRIL 15, 2020

The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. It could make people feel good (and even go viral) if done right. Partner with someone who knows what they’re doing.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Download the full Case Study , and watch the video below: 2. Dollar Shave Club.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Download the full Case Study , and watch the video below: 2. Dollar Shave Club.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

ClearVoice

NOVEMBER 22, 2021

And if your content is good, it could even go viral, costing you nothing to reach hundreds if not thousands. . Landing pages and microsites. It’s sharable: If you need to fill up your social media content calendar, there’s no better place for that than with brand content! How to create an SMB content strategy. Blog posts.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Parse.ly

MARCH 11, 2022

In early 2021, the famous Bernie Sanders meme went viral. Minisites, or microsites, are a great way to build a more focused and interactive experience outside of your main website. Hyperakt , Collaborative Fund , and Startup America Partnership joined together to create a microsite that advocates for car sharing.

Tips 52

Tips Content Marketing Brand Identity Branding 52

Biznology

SEPTEMBER 23, 2014

To support the campaign of this type, I always develop and design a social media news release (SMNR) — a microsite — to make it as easy as possible for all the bloggers I pitch. Of course, there was the prominent link to the Mizuno Running News SMNR microsite — then off they went. Outreach Marketing Virtual Summit.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Webbiquity

FEBRUARY 21, 2012

Microsites. It is not about creating a “viral video” or some such thing. What kind of videos go viral? Create a funny video of animals doing cute things and you’ve got an almost sure-fire viral hit. . • Checklists. Infographics. Research reports / briefs. Product reviews. News releases. Newsletters.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

JULY 26, 2010

B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Debunking the Viral Coefficient , May 15, 2010. The End Of Google Search Is Near , Wednesday, July 7, 2010. Chas Cooper ( @Chas_Cooper ). Google’s Next Big Thing , April 24, 2010. Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SnapApp

MARCH 2, 2016

The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels. The campaign received 1,586 episode downloads, and brought in 1,764 sessions to the microsite. These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Examples 74

Examples Microsite B2B Lead Ranking 74

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. The wildest ideas for engaging consumers can yield huge payoffs, viral disasters, or worse—no response at all. Some UGC campaigns, like GIF The Feeling, blur the edges between viral content and PR failures.

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

SnapApp

APRIL 13, 2017

Aided by the explosive popularity of more viral and interactive content produced by media companies like BuzzFeed , B2C marketers have made big campaigns focused on the interactive format. . Believe it or not, the following interactive microsite is a B2B example. Morgan Stanley.

Examples 48

Examples Microsite Marketing Management B2B 48

SnapApp

MARCH 3, 2016

The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels. ” The campaign received 1,586 episode downloads, and brought in 1,764 sessions to the microsite. The series took on a mystery narrative to track down the source of low-yielding crops.

Examples 54

Examples Microsite B2B Lead Ranking 54

Adobe Experience Cloud Blog

MARCH 1, 2017

This value also inspired us to create our People for Periods project, an interactive microsite to educate and help destigmatize menstruation in honor of Women’s Health Week. For example, when our agency created a viral video for Microsoft, we let our audience know about the success.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Content Thought Leadership 48

Webbiquity

OCTOBER 3, 2017

You would struggle to find a marketing department uninterested in the idea of getting its brand to go viral. The reason why it is so difficult to get a piece of brand content to go viral though is because you never know what exactly will do it. You could even use the power of a microsite to call web users to action.

B2B Marketing 255

B2B Marketing B2B Thought Leadership Marketing & Strategy Marketing Strategy 255

SnapApp

JULY 24, 2017

Aided by the explosive popularity of more viral and interactive content produced by media companies like BuzzFeed , B2C marketers have made big campaigns focused on the interactive format. . Believe it or not, the following interactive microsite is a B2B example. Morgan Stanley.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Vidyard

JULY 21, 2016

Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. 11 Ways to Make Your Content Campaign Go Viral (or close to it!). . – Hubspot. Who doesn’t love to learn from other great examples, right? Order the pizza, pop a bag of popcorn and dig in. – Vidyard.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. 11 Ways to Make Your Content Campaign Go Viral (or close to it!). . – Hubspot. Who doesn’t love to learn from other great examples, right? Order the pizza, pop a bag of popcorn and dig in. – Vidyard.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. 11 Ways to Make Your Content Campaign Go Viral (or close to it!). . – Hubspot. Who doesn’t love to learn from other great examples, right? Order the pizza, pop a bag of popcorn and dig in. . – Vidyard.

Resources 50

Resources Content Marketing Planning Best Practices 50

Convince & Convert

OCTOBER 22, 2013

Volume of traditional PR opportunities that often arise from highly viral content. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start. Long Term: SEO impact for campaign related keywords as well as across the board. Where should companies new to big content focus?

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Adobe Experience Cloud Blog

APRIL 14, 2014

Simply put, an internet meme is an idea that spreads virally online. Memes are often funny, include a simple statement or popular phrase, and can take the form of a video, photo, image, microsite, or hashtag. It was fun and viral, and we got a ton of shares. What is a meme? You can be super creative with memes.

Lead Generation 48

Lead Generation Generation Webinar Metrics Marketing Qualified Leads 48

Hubspot

AUGUST 20, 2014

I didn''t even know that that kind of site had a name until I got into marketing: they''re called microsites. Some companies have used microsites to highlight a specific campaign or target specific buyer personas. The microsite was built to support their "Bank Human, Again" campaign. 1) BankHumanAgain.com - TD Bank.

Microsite 28

Microsite Viral Marketing Paid Search Agency Act-On 28

Brandpoint

AUGUST 9, 2018

Microsites. While social media and blogs are typically used to grow a business’s online presence, businesses are also exploring microsites as a reputation management strategy. A microsite is a small domain with a few highly targeted pages. Your primary website shouldn’t be your only web property. Be transparent.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Smashmouth Marketing

SEPTEMBER 23, 2009

amberjwallace : RT @juliepower : Best viral marketing campaigns by b2b and b2c from Sherpa [link]. jepc : Genoo chose not to blog, but to create microsite [link] & promote it in their own LinkedIn Group #sherpab2b09. TJMcCue : RT @ MarketingSherpa The 5 levers for improving lead-gen performance: [link] #sherpab2b09. 19%-44% CTR.

Microsite 100

Microsite Landing Pages CTR Lead Gen 100

SnapApp

JULY 7, 2017

Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. The key is to make it useful OR make it viral — targeting it towards your ideal demographic and their typical behaviours.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

DECEMBER 16, 2015

Interactive Video Goes Viral. Microsites Take Off. Some of the most successful brand publishers — GE , Adobe , and Red Bull — embrace microsites as a part of their content marketing strategy. A microsite is a content hub separate from a company’s URL. Have you seen Coldplay’s new video for their song “Ink” ?

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

Hubspot

MARCH 10, 2016

57) Microsite. Microsites are used when marketers want to create a different online experience for their audience separate from their main website. Microsites are used when marketers want to create a different online experience for their audience separate from their main website. 93) Viral Content.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Smashmouth Marketing

SEPTEMBER 23, 2009

19%-44% CTR.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100