Kevin Indig

SEPTEMBER 11, 2023

Ideally, run a/b test where you reverse changes to account for other factors in a test , but not every team has the capacity for that. Scalable levers are things you can create or optimize infinitely (theoretically); unscalable levers have a ceiling of SEO traffic growth.

Forecasting 114

Forecasting SEO Microsite Domain 114

Martech

JULY 11, 2022

They can now copy workflows from your live site to your dev environment for testing. The offer is especially attractive if you’re building a site or microsite on a different domain. HubSpot’s content management system (CMS) is now free for building and hosting websites. Read more about the HubSpot Payments Object and reporting.

CMS Development 99

CMS Development Privacy Protection Open Rate Microsite 99

PathFactory

JUNE 21, 2023

Testing, tweaking and optimizing campaigns based on performance. Testing, tweaking and optimizing campaigns based on performance. Using microsites as part of an ABM nurture strategy for top tier accounts. Leveraging QBR reports to understand sales readiness metrics. Leveraging QBR reports to understand sales readiness metrics.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Biznology

MAY 16, 2018

In software development, this can be shown on a test server. Bug testing, integration, regression testing, UX testing, etc., For example, an agile team in charge of building a microsite will have a content strategist, a UX designer, a coder, a metrics analyst, and perhaps related roles like writers and UX testers.

Design 163

Design Work Management Marketing Management Microsite 163

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Part of the appeal of this campaign is that Westin can measure and track audience participation from its microsite. Travelers have to enter fairly specific details about their upcoming trips, including the dates and who is covering for them.

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

SnapApp

JUNE 20, 2012

Home Site to Microsite. What's really cool is that they promote the sweepstakes on this home site, as shown below, but feature the SnapApp itself on a separate microsite. To gain more exposure for their Great Escape Sweepstakes, BudgetAir has also featured this promotion on their home site (in addition to their Facebook Page).

Microsite 48

Microsite Personalization Facebook Features 48

SmartBug Media

DECEMBER 27, 2021

Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. A/B Testing. Christine firmly believes that an essential step in the process is being realistic and knowing when to walk away. Social Capital.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Litmus

FEBRUARY 21, 2022

Make sure that your campaign experience is consistent if a prospect or customer sees an ad or gets an email, and they click through the microsite. Another would be to always be testing and seeking micro optimizations. If the look and feel is completely different and the messaging is completely different, you’ve done harm there.

Planning 93

Planning Webinar Metrics Trends Paid Search Agency 93

Kevin Indig

AUGUST 7, 2023

ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience. You can significantly uplevel your users’ perception through influencers, trust badges and testimonials.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. 10 mind-blowing microsites by iMedia Connection. Fred Brown enumerates six differences between corporate websites and microsites (e.g. Find out how to make landing pages work harder and increase conversion rates.

Landing Pages 100

Landing Pages Design Microsite Tips 100

SmartBug Media

JULY 22, 2020

Don’t be afraid to test an automated chatbot even within the senior living industry. Use a smart CTA to send them back to that community’s page or microsite. You can keep it simple—for example, build a short workflow to capture prospect information on your contact forms. Know that you’re talking to an adult child?

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Convert

JULY 28, 2021

Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does. With help of multiple tests and updates (with BERT among those updates), Google has learned to understand the meaning and intent behind each search query.

SEO 145

SEO SERP Trends Keywords 145

Anyword

SEPTEMBER 9, 2022

To celebrate World Trade Day, the ice cream brand created the #FairTweets campaign , which included a microsite that allowed people to write a tweet and Ben and Jerry’s would “recycle” any unused tweet characters by replacing them with a message about World Trade Day and a link to an article about fair trade (and of course, the hashtag #FairTweets).

Social Media 98

Social Media Conversion Media Tips 98

NuSpark Consulting

JANUARY 12, 2012

I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.

Landing Pages 100

Landing Pages Conversion Rate Conversion Reachforce 100

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. While excitement is high for interactive emails, it has become clear that email’s evolution from static message to mailable microsite is going to take many, many years. But first things first. Interactive Email Opportunities.

Microsite 82

Microsite Landing Pages Eye-Tracking Click Rate 82

Customer Experience Matrix

AUGUST 11, 2010

In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. The system also supports multi-variate content testing, which can be related to customer segments or operate independently. Back in February, Day released its 5.3

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

PureB2B

JANUARY 14, 2019

Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that’s of interest to your audience.”. Any marketing campaign should be thoroughly tested, measured, and optimized so you can monitor and adjust your efforts. ABM campaign measurement.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

PureB2B

JANUARY 14, 2019

Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that's of interest to your audience.”. Any marketing campaign should be thoroughly tested, measured, and optimized so you can monitor and adjust your efforts. ABM Campaign Measurement.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Anything Goes Marketing

MARCH 24, 2007

Have you ever been miffed when trying to test out a product from a website? I want to test out your product so I can evaluate it myself before I have a salesperson call me or before I invest anymore time in your company! In order to demonstrate how safe their vehicles are, they've created a microsite called ActivelySafe.com.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. Marketers will see this as validation for pushing creative limits and testing different themes in their content and campaigns.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

The Point

FEBRUARY 11, 2014

At Captora, we identify, create, and optimize hyper-targeted CaptureSites (hyper-optimized microsites) that dramatically expand the reach of search, advertising, and social marketing campaigns. Then we automatically leverage advanced testing techniques to drive continuous improvement of new campaign performance, ranking, and quality.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

LeadSloth

AUGUST 11, 2009

I’m a little less inclined to “think outside the box” when it comes to B2B ad testing. Because we’ll get super quick transaction and revenue data on any testing we do, we may feel more inclined to test “crazy” ad ideas that – if they do not work – can be quickly killed. Same goes for keywords. do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

NuSpark Consulting

APRIL 13, 2012

Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Landing page usability testing is critical. Likewise, proper conversion architecture, A/B testing, and website form management is a must. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Hinge Marketing

AUGUST 16, 2017

Do you have a section, or microsite, that creatively promotes your culture and work environment? It’s also gives them levers they can pull to change course or test new approaches — to improve their marketing effectiveness over time. Test different approaches, and don’t hesitate to abandon the poor performers.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Industrial Marketing Today

APRIL 23, 2012

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. Watch “It’s a Tight, Tight World!” video from Fluke Corp.,

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

SnapApp

JULY 16, 2012

Featuring up to 10 apps at a time on their Facebook Page definitely helped, but embedding questions from their personality tests - covering topics such as "How Dorky are You?" personality test: . Over an 85% quiz start to completion rate on their top performing personality tests. Take a look at the image below.

Traffic 48

Traffic Microsite Multi-Channel Click Rate 48

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. f) A/B Testing. Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 52

Convince & Convert

JANUARY 14, 2016

Test your stuff on a sample audience of your ideal customers. T Rowe Price – This company created a microsite with an illustrated video-storybook to help people set up college funds for their kids. When you connect at a human level with even a little fun, you show that you are different. Design for your ideal market.

Content Marketing 92

Content Marketing Content Microsite Differentiation 92

NuSpark Consulting

DECEMBER 5, 2011

A subject line, content, design, and offers all need to be continually tested for optimization. Your email platform needs to be robust enough to manage audience segments and provide analytic tools to monitor your tests. The right keywords, ads, landing pages, and bids all contribute to a successful campaign, but always be testing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Hinge Marketing

JANUARY 3, 2017

Look for firms to invest more in recruiting materials, career microsites and branding. Many longstanding relationship-based partnerships will be tested as buyers become less tolerant of delays, cost overruns and permitting hassles. Savvy firms understand that marketing not only needs to attract clients, it needs to attract talent, too.

Trends 54

Trends Planning Advertising Agencies Thought Leadership 54

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. So you have a website, and it’s not optimized yet, so you’re not getting inbound leads because your website isn’t found on search engines.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

SnapApp

MARCH 26, 2012

Quizzes were primarily personality tests that resonated with Figment?s at the same time on their Facebook page (they can also publish these quizzes on their blog, website, or a microsite). Figment embedded quizzes on their blog and Facebook page. The quizzes on Facebook were like-gated, which required visitors to ?like?

Microsite 48

Microsite Leads Lead Marketing Qualified Leads 48

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. So you have a website, and it’s not optimized yet, so you’re not getting inbound leads because your website isn’t found on search engines.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100