ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. An “Instant Page” allows a brand to showcase videos, share the brand story, customize content for the target audience, and provide details about products and promotions.

Trends 131

Trends Campaigns Planning Trade Show 131

Customer Experience Matrix

MAY 12, 2015

What sets MDC Dot apart is that it targets organizations where the sales people have modest skills, modest needs, and even more modest budgets. Beyond low price, MDC Dot offers two key capabilities to suit its target audience. The interface is designed with the target of no more than three mouse clicks to accomplish any one task.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Convince & Convert

JANUARY 8, 2015

The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield. Image via BMW Snowchat. Fair warning—this process is slightly addicting with the numerous options available.

Microsite 137

Microsite Campaigns Case Study Case Studies 137

xiQ

JANUARY 12, 2022

In today's rapid-fire sales world, where people are measured on volume not value, spending the time to do proper research so you understand the buyer you are targeting can be punishing. Instasites (microsites designed for individualized experiences). About xiQ’s Personality-driven Sales and Marketing Platform.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

PathFactory

JUNE 21, 2023

We’ve removed content gates in favor of AI-generated content tracks used to target both known and unknown visitors. Best practices to implement: Developing multiple content tracks for all major focus areas (for example, by industry, buyer, target account, etc.). Creating customer onboarding or adoption tracks.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Convince & Convert

APRIL 10, 2014

Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials. The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube.

Microsite 160

Microsite Word of Mouth Case Study Case Studies 160

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Strategic partnerships like this are great—whether it’s tapping into a specialized content creator or an influencer with a targeted reach. These relationships lend credibility and can take content to the next level. Keep the Relationship Going.

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. They informed their targets of the launch and asked them to sign up on Harry’s landing page to get incentives. You can even download the codes for this microsite from a link they provided on Tim Ferriss’s site, here.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Biznology

JULY 10, 2017

Once they have maximized their content footprint for their target audiences, growth flatlines. The traffic and engagement on the above microsite hit its plateau fairly quickly. The limits are defined by the interest in those topic from the target audience. Their incentives are based on growth. A typical SEO success curve.

SEO 104

SEO Microsite Keywords Traffic 104

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Ranking Lead Scoring 52

ClickDimensions

APRIL 16, 2020

For example, if your business once relied on targeting a commuter audience with billboards, radio advertisements or transit station advertising, a significant decline in commuters means a change a strategy is in order. Also, consider if your target audience has changed. Embrace digital everything.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Adobe Experience Cloud Blog

MAY 13, 2019

Behavior-based targeting. Visual elements give emails the feel of mailable microsites and ensure a pleasant subscriber experience. With both email and social channels, you have to be sure to adhere to the rules and regulations of each region and channel. We’re all familiar with the temptation that comes along with online shopping.

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

xiQ

DECEMBER 15, 2021

It’s time for field marketers to shift gears from in-person lead generation efforts to focusing on more targeted ABM campaigns by tapping into their versatile expertise. Now that virtual event planning is the new normal and geography is moot, how does field marketing create compelling virtual experiences for their target audiences?

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Oktopost

MAY 12, 2021

The major upside to using LinkedIn Groups is that this is a platform where your target audience frequently visits. . A Microsite on Your Website. In some cases, it’s a great idea to create a microsite that serves as a platform for your branded community. It makes sense as a brand community home.

Communities 121

Communities Ad Building Branding Brand Identity 121

Content Marketing Institute

MAY 22, 2018

Since financial firm The Capital Group is built on long-term investing, its Capital Ideas branded microsite goes beyond reporting or analyzing the latest financial headlines. Capital One microsite fuels its paid, earned, and owned media initiatives, says @joderama. Targeted tips to help you optimize your content’s performance.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Kevin Indig

AUGUST 7, 2023

Take it a step deeper and consider what publications your target audience reads, which accounts they follow, and which groups they’re part of - those are the channels. Essentially, we (or a third party) would interview members of our target market about different tools they were familiar with in our industry.

Paid Content 94

Paid Content Advertisements Advertising Branding 94

Convince & Convert

MARCH 12, 2015

From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation. The company’s mission to “Save The Bros” is further chronicled on a dedicated microsite, appropriately called savethebros.com. Yet, there’s still so much to be done,” he says.

Organization 133

Organization Planning Microsite Case Study 133

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

SmartBug Media

JULY 22, 2020

Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Once they’ve chosen one, you can provide more targeted follow-up from the community. Are repeat website visitors downloading content?

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

SmartBug Media

AUGUST 31, 2020

It’s important to build a plan for the key messaging you want to ensure is included on the page, as well as areas such as critical features, key differentiators, pricing, and target audience. If there’s messaging about the target audience, or key points of differentiation, that should be echoed on the landing page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

xiQ

APRIL 4, 2022

xiQ’s personality-driven insights, sales triggers, buyer group dynamics, industry and account intelligence, and real-time news arm sales people with the knowledge to strike while the iron’s hot in target accounts. Instasites (microsites designed for individualized experiences). says Usman Sheikh, Founder and CEO at xiQ.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Ranking Lead Scoring 62

Salesforce Marketing Cloud

DECEMBER 7, 2022

Audience-specific messaging likely yields personas that target a specific role within that vertical. presentations, demos, videos, mockups, microsites, etc.). Consider the size and messaging needs of you audience. For example, if your audience is broad, you may want high-level personas that represent larger teams.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Convince & Convert

APRIL 21, 2016

In addition to the video, the company has also created a dedicated microsite where visitors can take the survey and see colorful visuals of how they stack up against the results. As a reward for taking the survey, site visitors can score a coupon to try out the company’s new Organic Balance Protein Shake for free.

Campaigns 100

Campaigns Microsite Social Media Customer Surveys 100

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. Percentage of target audience reached: Outreach of your ads to your target audience. Positive earner media: Contact shared organically by your target audience.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

PathFactory

MAY 11, 2022

In both cases, the ROI of the efforts to close the sale is interesting enough to continuously target this profile. Businesses target these customers to position themselves against their competition on a specific market. These are customers who contribute to revenue through either fast-closing or consequent deals.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

PureB2B

JANUARY 14, 2019

B2B marketers have adopted an even more focused approach for their target audiences with the rise of account-based marketing (ABM). Target account definition. They should be able to align their definitions of what or who your target accounts are. Target audience research. Targeted content. Who are you marketing to?

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. Percentage of target audience reached: Outreach of your ads to your target audience. Positive earner media: Contact shared organically by your target audience.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Terminus

NOVEMBER 7, 2019

We surveyed approximately 170 sales and marketing professionals* on the topics of marketing and sales alignment, lead quality, account targeting, deal velocity, marketing engagement, and more. . ABM stats on lead quality and account targeting. ABM stats on lead quality and account targeting. 47% Account Based Advertising.

Account Based Marketing 29

Account Based Marketing Stats ABM Research 29

PureB2B

JANUARY 14, 2019

B2B marketers have adopted an even more focused approach for their target audiences with the rise of account-based marketing (ABM). Target Account Definition. They should be able to align their definitions of what or who your target accounts are. Target Audience Research. Targeted Content. Who are you marketing to?

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Crimson Marketing

JULY 23, 2015

More target marketing touches to help Sales get a prospect moving. Not only can you set measurable targets for creating awareness, but you can also incorporate demand generation elements into awareness initiatives. More information for prospects who are ready to close, but for some reason haven’t. But it’s actually not.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

KoMarketing Associates

DECEMBER 21, 2015

Nope.That helpful eBook, webinar, or microsite you just took in is also courtesy of someone managing (and pivoting around) all the thorny logistics and details, including: Championing strategy and objective, continually asking if things are on target. Determining timelines, helping surface requirements and success metrics.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

Buzz Marketing for Technology

NOVEMBER 6, 2017

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. Better yet, what if we could be the leading consulting firm on the rule and how to implement it? We immediately got to work.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Customer Experience Matrix

AUGUST 13, 2013

It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails. Marketing Advocate is designed to help technology resellers who lack in-house marketing skills.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

PureB2B

APRIL 2, 2017

Find out where your potential clients and target audience are hanging out. You can also build a microsite with landing pages that capture lead data. Whatever incentive you decide on, make sure it’s something your target audience really wants. Build Your Social Media Presence. Create Valuable Content. Blog, blog, blog!

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89