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3 Rules for Content Marketing in the Fake News Era

Contently

The feature finally rolled out to some users earlier this month, and was first spotted by Gizmodo : Despite these updates, fake news isn’t going anywhere. I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites. So how does that impact the way content marketers operate?

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Greg Kihlstrom: Spotlight on the expert

Martech

We’d get brought in to help, whether it was for a microsite or a larger project. Not brand new, but often for very large companies, doing it well and operationalizing things is what’s become my sweet spot. Everyone was in the same boat in terms of figuring out new technologies and how to do things better.

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How to Lead UX Designers – or Any Team – Into a Generative AI Future

Salesforce Marketing Cloud

Learn What Questions to Ask Ujjwal Dubey We studied the factors that affect product adoption and created a decision-making strategy to help teams spot potential barriers.

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Newcastle Is Crowdfunding Their Super Bowl Ad

Convince & Convert

Hosted on a dedicated microsite, Newcastle kicked off its Super Bowl advertisement crowdfunding initiative with a sassy video starring Aubrey Plaza. The company has not disclosed how much of a monetary commitment they would like from each brand, but with 30-second spots reportedly going for up to $4.5 Tweet This ). So, will it work?

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How Organic Valley Plans to Save the Bros

Convince & Convert

From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation. The company’s mission to “Save The Bros” is further chronicled on a dedicated microsite, appropriately called savethebros.com.

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How to Win at Content Marketing [New Playbook]

Content Marketing Institute

This educational video spot humorously chides the public for its careless use of brand names – a problem that can have serious implications for a company’s trademark rights. Capital One microsite fuels its paid, earned, and owned media initiatives, says @joderama. Content hubs: Capital Ideas. Read more>> Click To Tweet.

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Ads Spotted on Twitter.com – Did You Notice?

readwrite

So far the only two sponsored links we’ve seen cycle through our sidebars have been to the ad network Federated Media’s Microsoft microsite ExecTweets.com (aggregating Twitter messages from corporate executives) and Universal Studios’ CinemaTweets.com, promoting the allegedly offensive forthcoming gay-face movie Bruno.