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The 22 Best Virtual Event Platforms

Webbiquity

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

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NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

Its particular strength comes from sending follow-up email surveys directly to leads to find out what happened: were they contacted by the channel partner? NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance. did they eventually buy?

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9 ABM Stats from Canam Research to Help You Win More Deals

Terminus

To look at a more in-depth analysis, you can download the PDF of our ABM Sales and Marketing Performance Trend Report here. We surveyed approximately 170 sales and marketing professionals* on the topics of marketing and sales alignment, lead quality, account targeting, deal velocity, marketing engagement, and more. .

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10 B2B Content Marketing Predictions for 2019

Content4Demand

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. That means creating more personalized experiences with greater ease and efficiency. . Long-form content will get a makeover. .

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What’s Happening in the World of B2B Online Marketing?

EMagine B2B Blog

Five Reports For Measuring B2B Marketing Effectiveness. A recent survey of 1,200 CEO’s indicated that nearly 70% have lost trust in their marketers’ ability to deliver growth, in part because of the inability to show ROI on campaigns. 3 Reasons B2B Marketers Should Not Use Microsites.

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How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Content Marketing Institute

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. As reported by the Junkee Media team: AWOL beat all of its KPIs over a 12-month period, earning more than 2.9