Buzz Marketing for Technology

NOVEMBER 6, 2017

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. Throughout the first added our DOL-focused publications, webcasts and videos, as well as other related content.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Crimson Marketing

JULY 23, 2015

PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. For example, while an ad might be for the purpose of generating awareness, it can also have a call to action that leads to a personalized landing page in the marketing automation system.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Webbiquity

DECEMBER 10, 2013

62% of B2B vendors in North America use webinars and webcasts in marketing, though usage is considerably higher at the enterprise level (79%) than in SMB firms (61%).( Corporate social media efforts are led by marketing, PR or advertising functions in 68% of enterprises; another 28% center efforts in a dedicated social media or digital group.

Statistics 100

Statistics SMB Content Marketing Planning 100

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

WebMarketCentral

AUGUST 1, 2007

Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Webcasts and podcasts — Send a link in emails. Touch 10 — Invitation to webcast via email with follow-up call.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120