Contently

APRIL 28, 2016

Because of this approach, JLL has been able to branch out from typical press releases and research reports to establish credibility. It also partners with content agencies and a network of freelancers, and even taps its marketing and PR teams for the occasional article.

Class 60

Class Paid Search Agency Companies Allocation 60

Contently

MARCH 21, 2017

Because of this approach, JLL has been able to branch out from typical press releases and research reports to establish credibility. It also partners with content agencies and a network of freelancers, and even taps its marketing and PR teams for the occasional article.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Hubspot

DECEMBER 18, 2012

3) Those Millions of Microsites. I’ll create my own little websites -- many marketers have come to refer to these as ‘microsites’ -- and link to my domain from those! Unless you plan on creating hundreds of microsites that have a ton of clout in the SERPs, this strategy is a waste of your time. Oh, I know!

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). But then, news releases lost their SEO impact. The concept of being everywhere online gave this blog its logical (though hard to spell) name.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Bluetext

OCTOBER 12, 2023

Things to Consider Before You Go Public Luckily, Bluetext is no stranger to navigating the whirlwind that is an IPO from a strategic brand, PR, and marketing communications perspective. Where do your press releases live? Internal & External Communications What’s your PR strategy?

PR 42

PR Press FAQ Thought Leadership 42

WebMarketCentral

DECEMBER 6, 2007

Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool. Studios use these for virtually every major film release; B2B marketers can do the same for key product areas.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

AUGUST 1, 2007

Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Contently

JUNE 20, 2017

Last year, GE won PR Week’s Internal Communications Campaign of the Year for using its internal newsroom to educate union employees on an upcoming labor contract vote. There are generally two types of PR content: company announcements and earned media coverage. ” Internal communications. Public relations.

Paid Search Agency 150

Paid Search Agency Enterprise Management Work Management Companies 150

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Press releases — Will they value it? How do you build your library of relevant lead nurturing content ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

WebMarketCentral

JULY 7, 2008

Here are a few more nuggets of wisdom mined from the report.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

Biznology

DECEMBER 6, 2011

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. We never used to add this to our Social Media News Releases. The QuickLinks. Etc buttons.

Social Media 80

Social Media Media Blogger Banners 80

Webbiquity

OCTOBER 29, 2012

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. For example, a news release may be written, search-optimized and then distributed through wire service like Marketwire or PRWeb.

Paid Content 100

Paid Content Optimization SEM Microsite 100

Marketing Insider Group

JULY 30, 2015

In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ Each team – from demand gen, to social, to brand, to content, to PR – had three or four separate content pieces scheduled to go out during the campaign. A customer training blog.

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

Biznology

NOVEMBER 29, 2011

I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city. Bloggers don’t trust PR firms. Now, on to the meat of the pitch.

Blogger 80

Blogger Domain Outreach Microsite 80

Buffer

APRIL 22, 2021

SEforALL started the #ThisisCool campaign last year after releasing one of the household reports called Chilling Prospects , which tracks the global development of delivering universal sustainable cooling. As we (and our partners) always have events, knowledge products to release, it’s usually the first platform we utilize for any campaign.

Social Media 97

Social Media Media Generation Work Management 97

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). Time to Kill the Press Release? Bob Scheier ( @BobScheier ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. In wireless, things move fast.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ).

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 Theses from The Cluetrain Manifesto ).

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. Some UGC campaigns, like GIF The Feeling, blur the edges between viral content and PR failures. When a brand releases a hashtag into the social media world, it’s akin to opening the floodgates—no one can control it.

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

Webbiquity

FEBRUARY 21, 2012

News releases. Microsites. If you’ve got the budget, search for influencers using a social media monitoring or PR management tool. . • eBooks / digital magazines. Blog posts. Webinars / webcasts. Checklists. Infographics. Research reports / briefs. Product reviews. Newsletters. Online tools / apps. Guides / toolkits.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100