Martech

FEBRUARY 15, 2024

Plus, you start to see overlaps and conflicts with vendors. Review customer personas for common interests and needs. For example, microsites might be needed for prospecting campaigns, while deep product content can live within the site’s current structure. Limit the number of participants to ensure effective communication.

Work Management 92

Work Management Brand Identity Branding Marketing Management 92

The Point

FEBRUARY 11, 2014

At Captora, we identify, create, and optimize hyper-targeted CaptureSites (hyper-optimized microsites) that dramatically expand the reach of search, advertising, and social marketing campaigns. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Begin by creating buyer personas—who are your buyers? But they’re just that: tools. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Valasys

JULY 1, 2021

Integrating the B2B marketing automation solutions with all the technology vendors. With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. f) A/B Testing. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. I wrote a post on marketing to the B2B Millennial a few years back, but many of the same concepts still apply, including: They want to get to know their vendors. Create Content for Multiple Personas. There is simply no denying the power of digital marketing and the reach of the channels that comprise it. Whitepapers.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Outgrow

JULY 12, 2022

and really being able to tell those stories of why these different personas need Mediafly. You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites. You can use it as I mentioned on microsites, embed interactive content on your website.

Work Management 52

Work Management Marketing Management Product Planning 52

SWZD

MARCH 2, 2017

Has your team developed content that addresses the needs of each role member or persona? Within a content set segmented by buying stage and market, create content specifically for the buying roles or personas of typical decision maker types. Each microsite hosted the correct industry-specific versions of each content piece.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61