Buzz Marketing for Technology

NOVEMBER 6, 2017

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. Throughout the first added our DOL-focused publications, webcasts and videos, as well as other related content.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Webbiquity

DECEMBER 10, 2013

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Michael Brenner ). eMarketer ). Robert Rose ).

Statistics 100

Statistics SMB Content Marketing Planning 100

KoMarketing Associates

MAY 1, 2013

Webinars/webcasts (88%). While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. How Are They Doing It? Videos (87%). Case studies (86%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Webcasts and podcasts — Send a link in emails. White papers — Discuss industry trends and challenges, and solutions.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items. That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. Microsites. Microsites. On American Idol. Late in the season. Case studies. Presentations. Product data sheets / brochures. eBooks / digital magazines. Blog posts. Checklists. Infographics. Research reports / briefs. News releases.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100