Martech

FEBRUARY 7, 2024

We’d get brought in to help, whether it was for a microsite or a larger project. Are organizations still in the process of transforming their digital experience? Everybody’s got to work together within the organization. Everyone was in the same boat in terms of figuring out new technologies and how to do things better.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 104

xiQ

DECEMBER 15, 2021

Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The time is ripe for field marketers to redefine their value to organizations and repurpose their expertise to operationalize Account-Based Marketing and pivot strategies to digital mediums.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Martech

FEBRUARY 15, 2024

Uncover some early analytics and reporting synergies You can’t succeed without data analysis, but likely the two organizations are doing different things on different schedules with different reporting metrics. A combined dashboard can be a good first step, even if it has to be created by hand and provide essential transparency for all teams.

Work Management 90

Work Management Brand Identity Branding Marketing Management 90

Customer Experience Matrix

MAY 12, 2015

What MDC Dot really does is serve organizations that wrangle a herd of independent sales people, like financial advisors or direct sales representatives. What sets MDC Dot apart is that it targets organizations where the sales people have modest skills, modest needs, and even more modest budgets.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Blue Flame Thinking

AUGUST 5, 2021

As of January 2020, the organization had more than 2,300 participating financial institutions that are signatories to PRI’s six key principles and file regular reports on the progress they’re making. Some prefer to just post a release along with the UNPRI logo and principles, while others have created landing pages or more robust microsites.

Microsite 98

Microsite Landing Pages Paid Search Agency Marketing Report 98

Webbiquity

AUGUST 18, 2020

Ideal for midsize organizations, Boomset manages event registration and hosting of virtual events with a few to a few thousand attendees. Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Kevin Indig

JULY 17, 2023

As of today, Positional has four core tools as part of its platform: Optimize - optimize content for organic search, data-driven recommendations, and scoring to improve the quality and search engine rankings of new and existing content. Microsites were originally invented for short-lived campaigns. Microsites 2.0 Microsites 2.0

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

ClickDimensions

APRIL 16, 2020

With the economic fallout that has accompanied the virus, many organizations around the world are looking to reduce non-essential spending and are re-examining budgets. Re-evaluate your organization’s goals. Successful marketers align their actions with their organization’s business goals. Embrace digital everything.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

PathFactory

JUNE 21, 2023

We’ve well stocked our content pools and organized content so it can appear as personalized as possible. Using microsites as part of an ABM nurture strategy for top tier accounts. We continue to decrease our time to important success metrics like lead to conversion.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Oktopost

MAY 12, 2021

At the highest level of commitment, these dedicated followers will become passionate brand ambassadors who actively recruit new organic followers to your customer base. A Microsite on Your Website. In some cases, it’s a great idea to create a microsite that serves as a platform for your branded community.

Communities 121

Communities Ad Building Brand Identity Branding 121

Adobe Experience Cloud Blog

MAY 13, 2019

While you have no control over the people who have followed or liked your social media page, you are the OWNER of your ( organically built ) email list. Visual elements give emails the feel of mailable microsites and ensure a pleasant subscriber experience. Controlled communication. Email is a permission-based marketing channel.

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

Content Marketing Institute

MAY 22, 2018

The #CuteAnimalTweetOff is a fantastic example of how small organizations can compete with the big guys in engaging fans on the social stage. But the Amanda Foundation (a Los Angeles-area rescue organization) found a great way to make gorgeous pictures of the animals under its care pay off, too. pic.twitter.com/D9zDWXxuDb.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Convince & Convert

APRIL 21, 2016

These things would make for a very relaxing morning, but according to a new video from Organic Valley, the reality for most working women is quite opposite. This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. The effort helped the co-op become the first billion-dollar organic food company.

Campaigns 100

Campaigns Microsite Social Media Customer Surveys 100

Litmus

FEBRUARY 21, 2022

Make sure that your campaign experience is consistent if a prospect or customer sees an ad or gets an email, and they click through the microsite. What are some strategies that organizations can take now to get ready for the big privacy shifts? It has to be a core pillar of what the organization does and how it sees itself.

Planning 93

Planning Webinar Metrics Trends Paid Search Agency 93

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. They organized meetups and turned attendees into their evangelists.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Avitage

AUGUST 7, 2013

Just the terms “lead gen” and “demand management” often carry no distinction within these organizations. A failure to appreciate the required competencies for demand management success is a root cause of this phenomena. When you hear that, it’s a yellow flag of caution that poor performance is bound to follow.

Demand 120

Demand Work Management Microsite Landing Pages 120

Seismic

MAY 17, 2023

Chances are, it stood out because the content was personalized for you and your organization. Organizations that have enablement tech actually save time on content-related activities. DSRs are centralized microsites where sales reps and buyers can collaborate and access content that is relevant to the deal cycle.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Avitage

FEBRUARY 15, 2014

” A Personal Experience One of our more interesting success stories using content and marketing automation occurred when we noticed a viewer consuming virtually all our content on our website and microsites across a two day period. It turns out they were ready to do something, but needed content to enroll others in the organization.

Microsite 120

Microsite Content Marketing Content Distribution 120

Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. As a leader, you have to walk the walk, not just talk the talk.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Seismic

NOVEMBER 7, 2022

While the criteria in many of these categories have changed significantly since the 2020 Wave, so have the needs and requirements of most enablement organizations. Forrester looks at three major categories – market presence, strategy, and current offering. So let’s break it down. Market Presence. Enablement has exploded in terms of.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

xiQ

DECEMBER 15, 2021

Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The time is ripe for field marketers to redefine their value to organizations and repurpose their expertise to operationalize Account-Based Marketing and pivot strategies to digital mediums.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Sprout Social

JANUARY 12, 2023

Brand values are the beliefs that govern the way an organization does business. These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. What are brand values? Sprout Social. Gather feedback.

Lead Scoring 127

Lead Scoring Lead Ranking Effectiveness Brand Identity 127

SmartBug Media

AUGUST 31, 2020

Whether your organization provides products or services, the feedback that you receive from your customers is invaluable, and the power of reviews has incredibly far-reaching benefits. Let’s dive into three review site profile optimization tips and tricks that your organization can implement right away.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Hubspot

NOVEMBER 11, 2020

Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us." It's free of clutter, making the content more digestible, and the layout is extremely organized. Microsoft Stories. charity: water.

Design 101

Design Examples Best Practices Microsite 101

Biznology

JULY 10, 2017

The traffic and engagement on the above microsite hit its plateau fairly quickly. Once they have maximized their content footprint for their target audiences, growth flatlines. That’s when they want to redesign. A typical SEO success curve. All the content was fixed and updated live in April.

SEO 104

SEO Microsite Keywords Traffic 104

Buffer

NOVEMBER 22, 2022

But what happens if you leave that organization? And whenever you get around to creating your personal brand, save time and maximize your resources by using Buffer to track your ideas, schedule your content, create a simple microsite and engage with your new audience. The main part of a personal brand is the “person.”

Rules 112

Rules Personalization Brand Identity Branding 112

Contently

OCTOBER 4, 2016

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Custom tagging and infinite scroll for easy and flexible content organization, discovery, and SEO.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

Content4Demand

JANUARY 12, 2021

When crafting content for microsites, web pages and emails, I always find it helpful to create a wireframe to lay out my content and gut-check my approach. Over the next year, I believe we’ll see B2B organizations expand their use of interactive and web-based content to create more native and seamless user experiences. to Map Copy.

Microsite 70

Microsite Content Interactive Marketing Design 70

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. Since organic reach is quite limited on social media, campaigns assist in reaching out to the maximum relevant audience. Positive earner media: Contact shared organically by your target audience.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

KoMarketing Associates

DECEMBER 21, 2015

Project management provides important frameworks to grease the skids for campaigns, teams, and whole organizations to achieve success. The best B2B marketers of tomorrow will be good with organizing people and resources, solution-minded, and know how to communicate requirements and feedback to improve project outcomes. Foundational.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

Kevin Indig

AUGUST 7, 2023

" 📏How to measure touch point experience: Brand recognition / post purchase surveys Conversion rate (hard and soft conversions) Eric Serdar, Senior Product Marketing Manager at Zapier: For me, when I’ve worked at past organizations, we would measure our brand awareness.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Sprout Social

MARCH 10, 2021

That content lives on a microsite , but also serves as valuable social content for the brand, often shared in bite-sized pieces across their networks. Their podcast content does this with folks outside of their organization, often interviewing fellow industry leaders to share their personal experiences and insights regarding their own brands.

Work Management 91

Work Management Marketing Management B2B Thought Leadership Microsite 91

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. Since organic reach is quite limited on social media, campaigns assist in reaching out to the maximum relevant audience. Positive earner media: Contact shared organically by your target audience.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

xiQ

APRIL 4, 2022

By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. Instasites (microsites designed for individualized experiences).

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Salesforce Marketing Cloud

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Make your goal the destination to which your microsite leads.

Microsite 52

Microsite Design Tips Banners 52

KoMarketing Associates

OCTOBER 16, 2012

However, we turned the guest blogger down because the individual’s experience did not reflect any affiliation or relationship (direct or indirect) with the organization’s industry and market. One guiding principle comes to mind when evaluating whether or not an SEO tactic will work for our organization or our clients.

Tactics 120

Tactics SEO B2B Marketing Planning 120