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How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp

SnapApp

When Paycor , a multi-service software solution, wanted to drive buyers through their funnel, boost first-time appointments, and increase revenue, they looked to interactive content to help them reach their goals. . Deploying a variety of content formats across multiple channels, they were able to achieve: . Paycor Case Study. .

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How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp

SnapApp

When Paycor , a multi-service software solution, wanted to drive buyers through their funnel, boost first-time appointments, and increase revenue, they looked to interactive content to help them reach their goals. . Deploying a variety of content formats across multiple channels, they were able to achieve: . Paycor Case Study. .

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

Compelling visual cues, creative use of multi media, layered on top of a famous storyline makes this piece extremely memorable. Truth is: You don't always need a custom microsite or detailed landing page to tell a powerful interactive story. Distribution channels. Sometimes an infographic or simple animation is plenty.

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101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

SnapApp

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Paid Media. Landing Pages.

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8 Lead Nurturing Best Practices for Account-Based Marketing

Madison Logic

However, there are different conversion rates to consider, including: Overall conversion rate across all channels. Acquisition conversion rate to measure individual channel performance. Use a multi-channel approach to reach your accounts where they’re active. Campaign-level conversion rate.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Take Demandbase for example. It’s not rented space.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

No matter how great a piece of content is, delivering content at the right time to the right person in the right channel makes all the difference. User experience -- How your prospects, users, and customers interact with a company in different channels and on different devices. Take industry stats and turn them into an infographic.