xiQ

APRIL 4, 2022

xiQ’s personality-driven insights, sales triggers, buyer group dynamics, industry and account intelligence, and real-time news arm sales people with the knowledge to strike while the iron’s hot in target accounts. In addition, xiQ creates actionable intelligence I can use in a mobile-friendly format!” What Personality Type Are You?

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Valasys

JULY 1, 2021

The following is a tentative list of high-priority functions that the B2B marketers may want to employ automation solutions for: a) Email Batch & Trigger. Sales alerts can be triggered based on the activities of a particular lead and can even be prioritized based on certain activities such as downloading a piece of content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

chiefmartech

DECEMBER 19, 2016

A microsite. Mobile — specifically iOS and Android smartphones, then eventually tablets — created the second major kind of client interface: native mobile apps. Building mobile apps was a different discipline than web development, required different programming and design skills (e.g., ” A website. A landing page.

CMS Development 40

CMS Development Work Management Marketing Management Planning 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Communications to groups and segments (may be personalized and triggered 1:1). Triggered Email (Real-Time) Triggered email is the ability to listen for specific customer behaviors and events and respond with an appropriate real-time email. Primarily marketing and marketing management, some sales. Communication Style.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Content Standard

JANUARY 25, 2017

M&G: Microsite vs. Media Site. The microsite is somewhat of an antiquated content strategy. Oftentimes microsites are static, missing the obvious benefits of consistent publishing around subjects that the brand would like to build online authority around. Chase: TV Spots vs. Mobile Marketing.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Microsite 40

SnapApp

FEBRUARY 15, 2017

The microsite includes an interactive, 24-hour-long video with dancing people in the street and “Happy” on repeat. This interactive video for Google Glass combines the excitement of extreme sports with thrilling new mobile technology. Consider this a trigger warning. Need a pick-me-up? Check this out. Google Glass.

Video Marketing 74

Video Marketing Microsite Touchpoints Interactive Marketing 74

SnapApp

AUGUST 9, 2017

View the app on your mobile device and you’ll find a store locator, menu, ads for new products, mobile ordering functionality, and even music playlists. It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. But Starbucks didn’t stop there.

Tactics 48

Tactics B2B Marketing Microsite B2B 48