Hinge Marketing

JANUARY 3, 2017

Look for firms to invest more in recruiting materials, career microsites and branding. Many longstanding relationship-based partnerships will be tested as buyers become less tolerant of delays, cost overruns and permitting hassles. Savvy firms understand that marketing not only needs to attract clients, it needs to attract talent, too.

Trends 54

Trends Planning Advertising Agencies Microsite 54

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% By week three of the campaign, the budget was moved entirely to Google, and further testing of the segmented landing page resulted in an almost 2,500% lift in conversions. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% By week three of the campaign, the budget was moved entirely to Google, and further testing of the segmented landing page resulted in an almost 2,500% lift in conversions. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

NuSpark Consulting

DECEMBER 5, 2011

A subject line, content, design, and offers all need to be continually tested for optimization. Your email platform needs to be robust enough to manage audience segments and provide analytic tools to monitor your tests. The right keywords, ads, landing pages, and bids all contribute to a successful campaign, but always be testing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Bluetext

JANUARY 8, 2019

Because various types of testing can be done now thanks to AI, marketers are able to find the optimal way to target a particular consumer. We recently worked with the cognac company, Courvoisier , to launch their Honor Your Code campaign microsite which truly defines what we mean by “user-generated content.”

Marketing AI 21

Marketing AI Microsite Emarketing Mobile Advertising 21

Bluetext

JANUARY 13, 2019

The solution to this marketing hurdle lies in finding an easier way to cultivate all of the customer data together, including tracking customer journeys and linking data and insights across the web, mobile, email, and social channels. Transforming your online offer to something more personally-tangible is not as easy as it sounds.

Personalization 32

Personalization Planning Work Management Marketing Management 32

Bluetext

JANUARY 8, 2019

Because various types of testing can be done now thanks to AI, marketers are able to find the optimal way to target a particular consumer. We recently worked with the cognac company, Courvoisier , to launch their Honor Your Code campaign microsite which truly defines what we mean by “user-generated content.”

Marketing AI 20

Marketing AI Generation Microsite Emarketing 20

Bluetext

JANUARY 13, 2019

Solving this marketing hurdle will be to find an easier way to cultivate all of the customer data together, including tracking customer journeys and linking data and insights across the web, mobile, email, and social channels. Transforming your online offer to something more personally-tangible is not as easy as it sounds.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

Webbiquity

JULY 10, 2018

Technology changes: Even five years ago, not having a mobile-friendly website wasn’t that big of a problem for most B2B vendors. Mobile traffic typically accounted for 10% of so of all visits, with visits from small-screen devices (smartphones) an even smaller share. Thrive Leads features A/B testing.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Testing An effective split-testing strategy lets you learn what works, maximize response rates, and can raise your conversions by 48% or more (MarketingSherpa). as well as landing pages, forms, and so on. No (except Data.com).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Marketing Insider Group

FEBRUARY 9, 2015

.” Loosely defined as those born after the turn of the century, this cohort grew up in our social, mobile and digitally-connected world. There are more than 2 billion mobile phone users in the world, according to eMarketer. As a society, we are spending more time on our mobile devices. We are connected to more people.

Paid Search Agency 100

Paid Search Agency Microsite Mobile Marketing Emarketing 100

The Point

MAY 30, 2012

That was the question contemplated by the marketing team at MobileIron , a leading provider of mobile device management technology. MobileIron wondered if it might be possible to market BYOD to the mobile end user, and then somehow convert that interest into qualified IT opportunities. Here’s how the campaign worked: 1.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

ClearVoice

NOVEMBER 22, 2021

Landing pages and microsites. Mobile apps and SMS messaging. If you’re just starting out, I recommend aiming for the lower end of this range and increasing your spending as you continue testing and you determine what works best for your brand.” Advertorials or native content. Blog posts. Digital newsletters.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Convince & Convert

APRIL 18, 2016

Email marketing has changed significantly over the past several years—driven by migration of email reading to mobile devices, the debut of email on wearables like the Apple Watch, and broad adoption of engagement-based email filtering by inbox providers. Email messages will morph into mailable microsites. ” The answer is both.

Marketing Management 109

Marketing Management Email Marketing Paid Search Agency Microsite 109

Parse.ly

MARCH 11, 2022

Think with Google shared that 27% of the global population uses voice search on mobile. Minisites, or microsites, are a great way to build a more focused and interactive experience outside of your main website. They are also an opportunity to test new ideas, collaborate with partners, and boost SEO.

Tips 52

Tips Content Marketing Brand Identity Branding 52

Vision6

FEBRUARY 25, 2021

With mobile set to overtake desktop , we’ve started to see more brands moving towards creating a fully interactive app-like experience in email. If you want to truly push the boundaries in terms of email interactivity, transform your email into a mailable microsite with in-email browsing and/or shopping. Navigation.

Microsite 98

Microsite Landing Pages Template Paid Search Agency 98

Biznology

JUNE 29, 2010

I had the pleasure of speaking at the same private client event as Dennis Haugan, the Senior Director of Web Marketing Strategy at T-Mobile USA, the American wireless arm of telecommunications giant Deutsche Telekom. MM: How has T-Mobile used content curation to cope with the changing landscape in tech media coverage?

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Albacross

JANUARY 17, 2020

I’ve researched and tested a bunch of different software and this is software that I’m using for 2020. We’ve tested several tools that allowed us direct communication with potential users before we have finally settled with our favourite ones. Devin McHatten Telos Digital Marketing. Kamil Kwiecien Taskeo. Khris Steven Khrisdigital.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

KEO Marketing

OCTOBER 17, 2017

Microsites (44%). Mobile Apps (42%). Marketers employ analytics to test and improve their marketing programs. E-newsletters (80%). Website Articles (78%). Illustrations and Photos (75%). Videos (74%). In-Person Events (69%). Blogs (67%). Branded Content Tools (47%). Infographics (45%). Demo Offers and Free Trials (21%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Hubspot

MARCH 18, 2018

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. But if your company has a number of specialties, creating content microsites for each of them is one way to keep that information organized, discoverable, and easy to navigate. How does it work?

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

LEADership

MAY 20, 2016

44% build microsites. 42% develop mobile apps. Having a great B2B website is an ongoing process – you need to test regularly and refine your content. 93% of B2B content marketers use social media (other than blogs). 80% use eNewsletters. 78% post articles on their company’s website. 75% produce illustrations or photos.

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67

Webbiquity

SEPTEMBER 19, 2012

Matt Hamilton lists “some great ideas for your own business Facebook use,” such as for product testing, news release promotion, customer service, ideas to feed your new product development process , employee recognition, and even growing your email list: “it is important to make sign-up very easy.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Hinge Marketing

OCTOBER 10, 2016

Consider building a section that speaks directly to them — whether it’s a single page or a full microsite. Now that mobile devices are ubiquitous, you will also need to address how the site looks on a variety of screen sizes. You should be looking at these mobile layouts, too, before your website goes into development.

CMS Development 48

CMS Development Marketing Websites Practices Marketing & Strategy 48

Moz

MAY 23, 2019

That is going to make your visitors' lives so much easier, particularly on mobile devices. So actions are typically things like scroll, click, and tap if you're going to be fancy and track mobile versus desktop. Just like a link, except rather than going out to an HTTPS://, you're going out to a telephone number.

Marketing Analytics Tools 62

Marketing Analytics Tools Tagging Work Management Google 62

Hubspot

AUGUST 11, 2014

Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? One that you could use for enterprise websites, microsites, landing pages, and everything in between? Your site should be looking good not just on an office desktop, but also on laptops, tablets, and mobile phones.

Marketing Websites 28

Marketing Websites Privacy Policies RSS Auto Responder 28

Convince & Convert

JUNE 12, 2013

A more static website or series of microsites. And our tests indicate gorilla suit advertisements convert poorly. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

B2B Marketing Zone Posts

MAY 3, 2010

A process can be continually improved through ongoing testing and refinement and will generate higher quality results more cost effectively (i.e. Where is your mobile marketing center of gravity? reduce expense-to-revenue ratio) and improve overall ROI. Sales Prospecting: Who’s Helping Your Sales Team? April 12, 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

ClearVoice

JULY 12, 2022

Other examples of digital marketing (consider them cousins of content marketing) include affiliate marketing, email marketing, mobile marketing, search engine marketing, and social media marketing. Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Hubspot

DECEMBER 16, 2013

Integration of business technologies, including your marketing software , CRM, support system, website, and mobile applications, are crucial to improving the user experience and internal processes (marketing attribution, communication, and sales insights, specifically). Microsites. 4) Integrate critical applications. Case Studies.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

SnapApp

JULY 7, 2017

We recently tested an interactive quiz as a self-evaluation for users to find out which surgery would benefit them most based on their medical history. Knowledge tests are an ideal type of interactive content for evaluating specific knowledge and skills among individual website visitors or groups. Keegan Brown. Maryrose Lyons.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Webbiquity

FEBRUARY 24, 2015

Which tactics are most likely to stand the test of time–and which should be avoided? Some 33% admit that quality content creation proves challenging, followed by 30% for social media integration; 28%, frequent blogging; 26%, frequent Web site updates; 22%, mobile search optimization; and 13%, local search optimization.”

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

PathFactory

SEPTEMBER 19, 2018

We use Sigstr banners in employee email signatures that link to microsites with curated Content Tracks we build using PathFactory. I think a clear call-to-action and having it in multiple places is very valuable.When it comes to email it’s important to have a mobile-first mentality. Test different call to actions, different buttons.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40

Hinge Marketing

JANUARY 17, 2019

If you can’t be found in search, if your website is not mobile, and if your website cannot convey how your firm helps its clients, you’ll be at a significant disadvantage. Look for firms to invest more in recruiting materials, career microsites and employer branding. Trend 3: A continued focus on recruiting.

Marketing AI 91

Marketing AI Trends Planning First-Mover Advantage 91

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). The process of improving your site conversion using design techniques, key optimization principles, and testing. It's also used to build mobile apps and create server-based applications. 57) Microsite. Here's a list of 11 of the best microsite examples out there.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Content Marketing Institute

OCTOBER 24, 2017

Thrive in virtually any content platform – e.g., when embedded on your website or blog; shared via emails, through mobile apps, or on third-party video sites like YouTube; or incorporated into SlideShare presentations, live events, and webinars. Are well suited to being consumed in both the desktop and mobile environments.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Hubspot

JANUARY 5, 2016

To streamline the buying process even further, Starbucks created an app to simplify mobile payments and bypass lengthy lines. To close out the year, Spotify presented each user with a "Year in Music" microsite telling the story of their 2015 music habits. 4) Spotify. 5) Herschel Supply Co. 8) Threadless. But, Purina didn't stop there.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28