Salesforce Marketing Cloud

JUNE 21, 2023

As a design leader, I’ve experienced the dawn of many new technologies, including mobile apps, chatbots , voice-enabled devices, and more. For UX designers, this means keeping up to speed on the technology while understanding the new paradigms of interactions. So, how do you lead designers into this new frontier that brims with ambiguity?

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

The Point

DECEMBER 16, 2013

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Virtually none. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Lead Scoring 100

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Heinz Marketing

APRIL 9, 2020

In no particular order: Use the mobile app! Create a Slack “microsite”: If you were to create a Slack channel with subgroups just for your event, what would it look like?

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

xiQ

MAY 19, 2020

Combining xiQ’s industry-leading AI-powered PDE platform that provides DISC personality assessment providing insight on buyers mindsets and an end-to-end marketing and sales platform, with Carbon Design’s ability to create and build content that uses the Challenger Marketing methodology and Mobilizer personality types is a game-changer.

Design 62

Design Account Based Marketing Personalization Planning 62

Launch Marketing

JANUARY 24, 2018

The company’s advanced web performance, mobile performance, cloud security and media delivery solutions are also offered through channel partnerships with other world class technology brands. Akamai is the global leader in Content Delivery Network (CDN) services, making the Internet fast, reliable and secure for its customers.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

Marketing Insider Group

JUNE 19, 2014

Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social and mobile world. When I first saw the microsite, I was blown away. Images play an increasingly important role in today’s content marketing approach.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. A familiar element in mobile apps, hamburger menus save valuable screen real estate, while still keeping navigation links handy. But first things first. Interactive Email Opportunities. Hamburger menu. That’s a game-changer.

Microsite 82

Microsite Landing Pages Eye-Tracking Click Rate 82

xiQ

APRIL 4, 2022

In addition, xiQ creates actionable intelligence I can use in a mobile-friendly format!” Instasites (microsites designed for individualized experiences). “Best highlight features of xiQ Platform include personality insights, company overviews and information, industry intelligence, and outlook Integration.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Convert

JULY 28, 2021

The Page experience update is Google’s most recent effort to grade the user-friendliness of each page (when accessed from a mobile device). It measures the page speed, security, load time, absence of intrusive interstitials, safe browsing status, and mobile-friendliness.

SEO 145

SEO SERP Trends Keywords 145

The Point

APRIL 18, 2011

Videos are easily accessible at any time, from any place, and adapt readily to mobile devices. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Good video content engages customers and prospects like no white paper or webinar can.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. Content will always be mobile first. That means creating more personalized experiences with greater ease and efficiency. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Customer Experience Matrix

DECEMBER 2, 2010

It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications. In terms of features, HubSpot still offers unmatched search engine optimization and only Genoo shares its ability to host a complete Web site (as opposed to just landing pages and microsites).

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Webbiquity

DECEMBER 10, 2013

The roads less traveled: less than half of North American B2B firms use microsites (40%), mobile content (38%), ebooks (34%), mobile apps (28%), podcasts (26%), print newsletters (22%) or gamification (10%) for marketing.( Cox Business ). Cox Business ). Cox Business ). iMedia Connection ).

Statistics 100

Statistics SMB Content Marketing Planning 100

ClickZ

AUGUST 27, 2020

Fast forward to today, and you have phone, web, microsites, mobile, and multiple social channels. For businesses that promote customers, methods have changed from the traditional means of word and hand to electronic mail and digitized banners. However, one thing has not changed.

Promotion 55

Promotion Enterprise Management Efficiency Work Management 55

Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. And that actually understates the total as mobile search revenue is included in other categories.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

SnapApp

NOVEMBER 14, 2011

from mobile users to social gamers and casual conversationalists. Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Generally, microsites have their own domain or subdomain and supplement the content on the main site. Mobile & Social Media. Subscribers.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Content Marketing Institute

FEBRUARY 5, 2019

And, because they are primarily audio- and video-driven , these efforts are well-suited for mobile consumption. The bank partnered with humor-focused content agency Onion Labs and Resolution Media to develop a series of videos that promotes its (fictional) mobile banking app capabilities. Projects , and Original.

Paid Content 100

Paid Content Brand Identity Branding Paid Search Agency 100

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. JLL tailors its content to meet the needs of busy, bombarded customers.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

The Point

JUNE 1, 2010

Blockdot builds games across Web, mobile, and social platforms, and is considered one of the pioneers in developing games for advertising purposes. Increase traffic, “stickiness” and repeat visits for a campaign microsite. HS: What kind of companies are using games for marketing? Any other suggestions? Feel free to add comments below.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

SnapApp

APRIL 27, 2012

Create a Facebook landing page, coupon/special offer page, or a mobile landing page. Publish to a website, microsite, blog, or social media site. Mobile optimization. Facebook mobile enabled. Free ($0/mo per app). Access our theme library for background images (or upload your own!). Analytics. Basic ($49/mo per app).

FAQ 48

FAQ Cost Per Thousand CPM Microsite 48

EMagine B2B Blog

DECEMBER 23, 2014

For those who have never heard of this brilliant marketing concept, Google states: “Remarketing lets you show ads to people who have visited your website or used your mobile app before. Make sure to tag as much of your site as possible, including all content pages, parent sites and/or microsites. Create narrow custom lists.

B2B Marketing 40

B2B Marketing Campaigns Microsite Paid Search Agency 40

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. f) A/B Testing. k) Proper Scheduling. l) Optimized Social Outreach.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% 5% conversion rate of mostly unqualified leads. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads. Click here to cancel reply. Share your thoughts, post a comment.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

SnapApp

APRIL 11, 2011

Winner : "RTB Advertising on Mobile". This poll, like all of the polls in this series, can currently be found on the SnapApp Facebook page , or you can take it on the dedicated microsite. Now that ad:tech is upon us and it's time to reveal the results of our polls! What is Your AdTech "Weapon of Choice"? Winner : "Good shoes".

Microsite 48

Microsite Mobile Advertising Startups Conference 48

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% 5% conversion rate of mostly unqualified leads. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads. Click here to cancel reply. Share your thoughts, post a comment.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Hinge Marketing

JANUARY 3, 2017

Look for firms to invest more in recruiting materials, career microsites and branding. If you can’t be found in search, if your website is not mobile, and if your website cannot convey how your firm helps its clients, you’ll be at a significant disadvantage. Trend 2: More emphasis on community outreach.

Trends 54

Trends Planning Advertising Agencies Microsite 54

Contently

APRIL 28, 2016

Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. Little and her team pay particular attention to mobile responsiveness, content length, and the visual appeal of all pieces produced.

Class 60

Class Paid Search Agency Companies Allocation 60

Content Standard

JULY 19, 2016

Here are some ways easy ways to accomplish this: Microsites and Landing Pages. This is far from foolproof (as even the least tech-savvy internet user may still just go to your homepage and ignore the landing page), so microsites with unique URLs can be helpful here. Google Voice Calling.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

chiefmartech

DECEMBER 19, 2016

A microsite. Mobile — specifically iOS and Android smartphones, then eventually tablets — created the second major kind of client interface: native mobile apps. Building mobile apps was a different discipline than web development, required different programming and design skills (e.g., ” A website. A landing page.

CMS Development 40

CMS Development Work Management Marketing Management Planning 40

SnapApp

APRIL 26, 2017

But his flexibility is likely pretty limited… which makes his overall mobility limited. Microsites. That big bodybuilder you see at the gym probably can’t do it. He’s incredibly strong, no doubt. He might even have decent balance. Ensuring that your marketing strategy is flexible also ensures that it can move with the market.

Planning 54

Planning Top of Funnel Marketing Strategy Marketing & Strategy 54

readwrite

MARCH 9, 2017

A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. These channels include pre-roll/display ad inventory, sponsored editorial, microsites, and even Snapchat. This marked the first time a major VR headset manufacturer had reached this milestone.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

RebelMouse

FEBRUARY 28, 2019

Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs. Style the page in a new layout that you can invoke that's designed as a mobile full-screen view. It's nearly impossible to get significant traffic to these types of pages. Grab the embed code from the section.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Power a Brand Hub or Microsite Brands are increasingly growing more frustrated with their own blogs. Style the page in a new layout that you can invoke that's designed as a mobile full-screen view. It's nearly impossible to get significant traffic to these types of pages. Grab the embed code from the section.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Companies 40

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. The content library microsite allows you to feature a much longer list of content, featuring both high-performing evergreen assets and fresher content. The Topic Matrix Model.

Microsite 92

Microsite Top of Funnel Lead Ranking Work Management 92

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Content Marketing Institute

SEPTEMBER 6, 2018

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80