How promotional merchandise magic can make the difference in your marketing campaigns


Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. 7 in 10 marketers use promotional merchandise to raise brand awareness.

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Merchandising Strategy Precedes Content Development. It may be a beautiful work of art, but you will never sail it around the lake. Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing.

6 Visual Merchandising Examples That Drive Sales


Nowadays, no matter what industry you work in, most marketers generally use the same tactics. Almost every brands' creative work blends in with each other, making them unable to grab attention. What is visual merchandising? 6 Examples of Retail Merchandising that Drive Sales.

What promotional products are on your desk? [survey results]


To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work.

10 promotional product trends from the PPAI Expo 2018


If you want a customer to wear your branded clothing merchandise, making it comfortable is a great way to bridge any barriers that might have stood in the way.

Promotional products: making them effective branding tools for your business


It is called the British Promotional Merchandise Association. They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. Just because you spend more on promotional merchandise doesn’t mean it will be effective.

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

It’s All About Merchandising. Most PR firms fail to deliver on the potential of their craft because performing it correctly requires really hard work, takes time, and demands accountability for business results.

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Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

The individual-level approach makes the most sense when there are many content choices to consider, as with retail merchandise or entertainment (books, music, movies, etc.). Segment-based systems work best when only a few choices are available.

One Way Smart B2B Marketers Work Backwards

Marketing Craftmanship

Smart marketers work backwards. They have a specific plan to merchandise the credibility and thought leadership related to the marketplace exposure directly to target audiences in advance of seeking the speaking opportunity. B2B Marketing Needs Impressive Stuff Like This.

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How to Work with Influencers: The Ultimate Guide


7 Ways to Work with Influencers. For example, if you work for a company that manufactures auto parts, it might not make sense to partner with a fashion blogger. Communication is imperative throughout the process of discovering and working with an influencer.

The 12 Hottest Tools for Content Promotion

Marketing Insider Group

There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. It doesn’t work that way.

Using Your Customer’s Language – Real Tales of Caution

Leading Results Rambings

In the last few weeks we''ve had two clients we work with discover that the language they use to describe their customers is the not the language the customers use to describe themselves. Merchandising For Better Sales.

Is your personalization for your visitors… or for you?


Explicit data often doesn’t feel like merchandising because you’re simply reflecting the best product for their particular needs based on what they’ve told you. This is how behavior based personalization works. And its utility goes even beyond that; the better you understand your customer, the better you can merchandise whatever it is you sell, whether it’s enterprise technology, financial services, or, y’know, electric guitars.

How to Run A Scaleable Holiday Marketing Program

Modern B2B Marketing

You can help your customers become more productive at work by giving how-to videos , insightful infographics, and templates. Send Personalized Merchandise. Sending physical merchandise , such as wine and gourmet gift baskets, is sure to create excitement and engagement.

How can promotional products help my business? [Infographic]

We Are Promotional

The Expo features over 150 fantastic speakers, one of which was the BPMA’s Jon Birrell who gave a keynote presentation exploring where premiums have grown or changed brand perception, demonstrating how brands improved through merchandise and premiums.

How To: Website Personalization in Minutes, Hours, and Weeks (Part 2)


1) Content Merchandising. It’s likely on your homepage you have a few key areas where you merchandise popular top-of-funnel content. Make these sections work harder with just an hour of website personalization work. Take a full inventory of audience-specific content in key merchandising areas and gather popular content to tailor audience-specific messaging (just like you did in the first exercise).

How Nordstrom Ruined Me

Heinz Marketing

As a young teen I worked for a lady who when she picked me up for babysitting, was accessorized, perfumed, and dressed to the nines. Know your merchandise! By Sheena McKinney , Executive Assistant at Heinz Marketing.

5 Steps to Building a Great eCommerce CRM: A Definitive Guide


RMA management: Return Merchandise Authorization is often among CRM benefits. Only then you can build a solution that works for your company and does it well. The use of CRM solutions for maintaining relationships with customers is a longstanding trend.

Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Keeping Customers: Loyalty—the third key component of digital merchandising, says Nicolas—is about re-engaging existing customers, 70% of whom will never read a brand’s email communications. He works with companies around the world to help them define and execute their strategies on Facebook.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

This list is in no particular order, nor is it exhaustive, but in a nut shell, here is how it works: Advertising. Products and/or Merchandise – As the blogging stratosphere expanded, and readership grew, so did opportunities for merchandising.

The Ultimate Guide to Crowdsourcing


But this failed merchandising campaign had just jacked it up to suffocating. And after some deep reflection and analysis, he dug up a silver lining that would eventually lead to a multi-million dollar model for merchandise design.

Powering Your E-Commerce Site


Well, one reason is because selling merchandise that you can touch and feel is very different than selling merchandise that you can see on a website. There are many other reasons why this is hard to do, but one company we’ve worked with, Media-Saturn, did a great job tackling these issues. For traditional brick-and-mortar stores, it may be hard to establish an e-commerce site. Why is that?

3 Ways Retailers Can Heat Up Their Summer Email Campaigns

Modern Marketing

We found that 85 percent of email marketers are relying too heavily on products and categories that worked well the previous year. If you’re one of those retailers, it’s time to put your data to work.

What B2B Marketers Can Learn About Lead Generation From Costco

The Forward Observer

For generations, leads were something that outbound, interruptive marketing tactics worked beautifully to generate. Costco is a membership-o nly warehouse club selling a wide selection of merchandise. I’ve seen this magic work first-hand.

How to Design a Retail Store That Attracts Customers

Altitude Branding

Keep in mind that you don’t need to clutter the wall with all of your top-selling merchandise. Once you have measured the amount of space you have available for your merchandise, you can research the types of industrial storage shelving in order to find the best storage solution for your layout and the amount of space you have to work with. This common design mistake will leave the area deserted and the merchandise within, unsold.

Three Creative Ways to Use Social Media to Promote your Event


Look for cost-friendly, trendy merchandise items such as pins or tote bags that will entice followers to buy a ticket. Timing is everything, so work backward from your event date to the ideal timeframe for launching your campaign, and build in time for planning and design up front.

Five Tips For Building a Remarkable Trade Show Booth


Working hand-in-hand with them will also allow you to choose the designs which fit the brand while also taking advantage of experts’ knowledge. This works by sending messages to visitors close to your booth via Bluetooth or programs like iBeacon. Guest post by Tifany Scifo.

What “Job” Do You Want Content to Do?


This core Christensen idea is presented in a recent HBS Working Knowledge article, Milkshake Marketing. “When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. Unfortunately, neither way works very well, according to Harvard Business School professor Clayton Christensen, who notes that each year 30,000 new consumer products are launched—and 95 percent of them fail.”

Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

Under pressure to produce media exposure of any kind, PR firms or corporate publicists sometimes generate a placement first, and then attempt to figure out a way to leverage (or “merchandise”) that publicity. Build an internal merchandising system. Publicity Must Be More Than Noise.

Why Promotional Products Are Handy For Your Ecommerce Business

We Are Promotional

Just as an internet novice can start a simple online store , a design novice can create basic graphics to forward to a dedicated merchandise company — no expertise required. The internet is perfect for convenience and accessibility, but not so great for getting lasting attention.

Brands Are Facing Post-Election Boycotts. Here’s Why They Can’t Back Down


Trump resistance , a Facebook group with 39,000 members, for continuing to sell Trump merchandise. The same goes for expressing concern and support for the diverse people who work for you. Advertisers typically prefer to stay out of politics.

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Keeping up with ABM: tips from the FlipMyFunnel conference


Catina Martinez of Pluralsight makes sure to meet weekly with her sales counterparts, to explain their specific roles in upcoming campaigns, and work together on effective account penetration strategies.

How ERP Improves Customer Service

ATAK Interactive

These improvements work toward higher levels of customer service satisfaction. Organize the merchandise areas, and more. In most cases, the ERP solution a business chooses will work with the existing business software.

Congratulations to the 2018 Markie Award Winners!

Modern Marketing

They have provided their customers with relevant content, merchandising, personalized search, customized marketing programs, and tailored websites across all channels. Celebrating a Magical Night Honoring Old and New Marketing and Commerce Legends.

How To: Website Personalization in Minutes, Hours, and Weeks (Part 3)


You can direct them to this page in a variety of ways: targeted advertising, personalized site content merchandising, or even as an alternate homepage experience. By adopting a “crawl, walk, run” approach, you can identify what’s working and what’s not without a huge investment. We are coming up on the end of our 3-part blog series on website personalization. We’ve been exploring the ABM tactics you can implement to create customized experiences.

15 Ways Marketers Can Optimize For Visual Search


Erickson said Google Photos is getting increasingly better at categorizing images, which is a good example of computer vision at work. Computer vision algorithms work by first recognizing the edges of things within a photo,” Erickson said. Is the merchandise shown clearly?

How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings

KoMarketing Associates

To help with this last point, I’ve evaluated some of the review sites and options that might work best for your business. PriceGrabber is a huge aggregator of many different stores dealing with all types of merchandise.