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9 Strategies for Ecommerce Merchandising

The Daily Egg

Effective ecommerce merchandising makes it easy for website visitors to find the products they’re looking for. The post 9 Strategies for Ecommerce Merchandising appeared first on The Daily Egg. It also helps customers discover new.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. “A Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. Add merchandise to the shopping cart.

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Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Martech

Paul&Shark’s website went live in 2019, but the Italian luxury clothing brand has been around for half a century. A significant pain point was the website’s search function, which was the out-of-the-box tool that came with Magento, their e-commerce platform. Searchandising: A modern approach to visual merchandising.

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How Sur La Table uses AI to power customer experience

Martech

The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website. Merchandisers can do a great job of generating search results for the top 50, but that long tail was really a great opportunity.”

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion.

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The Knuckle Sandwich: Merchandising Mastery with Matt Wilson, CEO of 500 Degrees and Eastport Holdings on Digital Doorways

Bluetext

I’m thrilled to introduce our guest today, Matt Wilson , the CEO of 500° , an ad agency that’s been revolutionizing the way food brands like Burger King , Popeyes , and Tim Hortons merchandise in an era of constant digital transformation. We both consider Jan not only a mentor but family and a dear friend. Welcome, Matt Wilson!

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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Merchandising Strategy Precedes Content Development. Proper application of Thought Leadership-based content begins with development of a content merchandising strategy, involving two basic questions: What measurable outcomes do we want our Thought Leadership to achieve (other than having people think we’re smart)?

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How to Match Online Customers with the Products They Are Searching For

A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. It helps the website owner gain insight to understand their audience better. Working to match site visitors with the relevant content they need improves and personalizes the user experience.