How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings

KoMarketing Associates

Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. PriceGrabber is a huge aggregator of many different stores dealing with all types of merchandise.

How to Run A Scaleable Holiday Marketing Program

Modern B2B Marketing

Send Personalized Merchandise. Sending physical merchandise , such as wine and gourmet gift baskets, is sure to create excitement and engagement. Physical gifts tend to be on the expensive side, incur shipping costs, and require proactive planning to meet vendor lead times.

5 Tips for Retail Social-Media Success

Fathom

Follow and like some of your vendors, clients and bloggers and interact, interact, interact. When new merchandise arrives, take the opportunity to post photos to entice customers to visit the store and browse.

Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

Two vendors made the same point with me this week, which is reason enough for a blog post in mid-July. The distinction these vendors were making is between selecting content separately for each individual and selecting the same content for all members of a segment.

How companies should treat personal customer information

E-Spirit

National Security Agency’s classified surveillance program, I shifted over to an e-commerce site to order some merchandise. Snowden’s actions got me thinking about who I share information with and what the vendor does with that information.

Why This Holiday Email Campaign Misses the Mark

The Point

Take the email campaign below from security vendor Symantec. There’s literally no other detail mentioned – nothing about what I’ll learn, perhaps about ecommerce trends or security best practices or Web merchandising – that communicates the benefit of downloading the paper.

How ERP Improves Customer Service

ATAK Interactive

When information needs distribution among internal teams, a modern ERP system can: Utilize vendor scorecards. Organize the merchandise areas, and more. In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP).

Skyrocket Your Business In 2019 with a Successful NetSuite Ecommerce Integration

ATAK Interactive

From web and in-store point-of-sale, all the way through order management, merchandising, inventory, financials, support, and back to marketing. However, only one percent of customers feel that vendors consistently meet their expectations.

5 Pro Tips for Creating a Window Display That Sells [+ Examples]

Hubspot

Historically, a huge advantage digital marketing has had over visual merchandising is that you can easily gauge your content’s performance or its impact on website traffic and lead generation. Now -- who says visual merchandising can’t be data-driven?

Skyrocket Your Business In 2019 with a Successful NetSuite Ecommerce Integration

ATAK Interactive

From web and in-store point-of-sale, all the way through order management, merchandising, inventory, financials, support, and back to marketing. However, only one percent of customers feel that vendors consistently meet their expectations.

6 Sure-fire Security Practices to Avoid Theft and Minimize Employee Fraud

Altitude Branding

The tasks you should be concerned about the most are those of the employees who handle merchandise and do your bookkeeping. In some cases, it’s almost impossible to recognize every new employee, vendor, or contractor, especially on large companies. Photo credit [link].

The Hitchhiker’s Guide to Enterprise Ecosystems

Modern B2B Marketing

In fact, leading platforms, like Marketo, have taken notice and built ecosystems and programs to facilitate the discovery of complementary independent software vendors (ISVs) for their customers. Plenty has been written about bringing products or services to market.

Rewards drive referrals. But, must they be cash?

Amplifinity

You’ve selected a vendor to host your referral program. It may be more appropriate in less commercial environments to use merchandise, brand-specific credits, or perks but, in the end, it all has cash value.

Show, Don’t Sell: How to Use Empathic Marketing to Win More Business in 2018

Contently

Salespeople, merchandising teams, and account managers can all use your research to improve their timing on promotions or demos. Not too long ago, a friend teased me after I confessed that I sat through a demo after going to an event the vendor hosted.

Five Practical Considerations for AI Adoption in the Enterprise

DataFox

Purchasing a pre-packaged AI application also means you're transferring risk - maintaining the application, refining the data science, validating data quality, and following security regulations all falls to the vendor.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Several vendors claim to have self-service solutions that does not require IT involvement. You are better served with B2C merchandising tools. Needless to say, Marketing Automation software is very popular today.

How to Set Up your Market Development Funds Program: Part 2

Computer Market Research

This opening introduction should focus on ‘proving your value’ as a vendor to partners and reconcile how the program opens the door to tangible opportunities, rewards and long-lasting relationships. Co-branded Merchandise. Computer Market Research.

How to Build a Branded App (and Never Look Back)

Content Marketing Institute

With its handy task checklists, design inspirations, directories of local service vendors and venues, customizable wedding website templates, and tools to manage guest lists and budgets, the app helps the happy couple reduce stress, reclaim some time, and make the entire experience more memorable.

Build 101

Data is Key to Your ABM Campaign – But Not Just Any Data…

Leadspace

Traditional data vendors won’t provide you with all of that. Their cloud marketing platform provides organic search, personalized site-search and digital marketing and merchandising applications, to help clients surface relevant content through search engines.

7 Innovative Ways Retailers Are Using Beacon Technology

Hubspot

Picture this -- you're sitting in your seat at a baseball game, and a hot dog vendor walks by. Later, your phone pings again to tell you the jerseys in the merchandise shop are half-off. Imagine this -- you walk into a store and peruse the shoe display, and suddenly your phone pings.

GPS 56

Marketing in Reverse: Handling Returns

WebMarketCentral

As Multichannel Merchant magazine points out in this article , "handling merchandise returns is an important customer touchpoint. Marketers promote products, and sales professionals sell them.

43 Execs Explain How Millennials Impact B2B Buying Committees

SnapApp

This is not special to millenials - people want an objective opinion and compare between vendors, that's why captora and g2crowd are successful. . . Education and expertise can set a vendor apart, but so can other qualities such as originality.

Buy 118

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. Merchandise free subscriptions to your newsletter and promote your blog on your website.