Convince & Convert

JANUARY 5, 2014

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially. Image from Bigstock.com. Public Speaking.

Social Media 166

Social Media Media Merchandising Communities 166

Marketing Craftmanship

MARCH 16, 2013

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. As if CMOs needed another cause for termination.

Social Media 100

Social Media Media Merchandising B2B 100

Writing on the Web

JULY 18, 2012

Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. Image: Freedigitalphotos.net ).

Social Media 100

Social Media Media Business Merchandising 100

Martech

OCTOBER 18, 2022

With younger consumers moving from social media platforms to Discord and 3D virtual gaming platforms like Roblox , Adidas wanted to make sure they had an authentic, credible presence in front of the web3 audience. The plan is for Adidas to build secondary revenue on merchandise by including an NFT with each individual item sold.

Merchandising 132

Merchandising Ad Building Advertising Agencies Opt-out 132

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Take action using insights In addition to collecting and analyzing first-party data, AI can look at social media posts, shoppers’ product reviews, sales history, and market conditions to help in planning and forecasting. Already, 58% of retailers use generative AI to create assets for ads, emails, social media, and websites.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Marketing Insider Group

APRIL 19, 2021

Also, allow attendees to link to their social media pages from their profile, inviting future relationships past the event itself. Incentivize these activities by offering virtual badges and even event merchandise to encourage further participation. Author: Christina Tomlinson.

Enterprise Management 337

Enterprise Management Peer-to-peer Merchandising Marketing Management 337

Spiralytics

FEBRUARY 26, 2023

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. Like other social media platforms, TikTok became an excellent channel for businesses to drive sales and for creators to earn money by making fun and creative content. Can You Earn Money on TikTok?

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Martech Advisor

SEPTEMBER 11, 2019

Millennials and Gen Z are alike when it comes to using the tools, recent technology, and popular social media channels. But they differ on how they use social media, their purchase power, brand perception and interaction, and how they shop online. Understanding the Target Demographic.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

The Effective Marketer

JANUARY 31, 2012

Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. Fully automatic feeds publish to a social media platform without any human intervention. Redundancy.

Social Media 100

Social Media Media Merchandising Twitter 100

TowerData

JUNE 29, 2022

Sending email campaigns to your subscribed customers is standard, but coordinate PPC and social media campaigns in conjunction will help with your reach as well. Always tie your search and social campaigns to a landing page that features your highlighted merchandise assortment.

Campaigns 80

Campaigns Merchandising Tactics PPC 80

Martech

APRIL 10, 2024

Creators with stores can tag products and merchandise across their entire video library at once, based on products detected in links from their videos’ descriptions. It provides access to the latest list of Shopping partners, competitive commission rates, promo codes and the ability to request samples from top brands.

Youtube 78

Youtube Features Merchandising Sample 78

Biznology

FEBRUARY 15, 2018

The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix. Five key metrics.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Martech

SEPTEMBER 23, 2022

Those reasons, just drawn from this month’s activations, include virtual events, wearables, NFT-based discounts on actual merchandise and climate action. Dig deeper: Acura shows us how to use the metaverse and NFTs to sell cars.

Merchandising 115

Merchandising Paper Design Communities 115

Optinmonster

MAY 2, 2022

But even in the age of social media and video, blogging is still a great strategy for making money. Sell Merchandise. Sell Merchandise. Loyal readers might want to show off their love for your blog with branded merchandise. This is a great way to reward your biggest fans for promoting your blog and merchandise.

Paid Content 97

Paid Content Adsense Merchandising Conference 97

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Social listening. Lifecycle marketing.

Social Marketing 118

Social Marketing Planning Work Management Peer-to-peer 118

Marketing Insider Group

MAY 17, 2021

Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Your organization can generate revenues from ticket sales, merchandise, and offering additional content for purchase. Use multiple channels to reach out. Event Content Engagement Strategy.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Martech

SEPTEMBER 13, 2023

A year of strong reactions This is an unusual position given that 2023 saw huge consumer reactions to Target’s Pride Month merchandising, Adidas’ partnership with Kanye West and one social media post indicating Bud Light believed trans people are OK.

Gartner 111

Gartner Marketing Report Planning Paid Search Agency 111

ClickZ

JULY 21, 2023

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Etsy’s growth has slowed down after the pandemic peak, with a decline in gross merchandise sales and new buyers.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Customer Experience Matrix

APRIL 1, 2020

Grocery merchandising experts Symphony RetailAI have also launched a COVID-19 Insights Hub , which reports snippets of information with explanations. Influencer marketing agency Izea got ahead of the game with a March 12 survey , asking social media consumers how they thought they’d behave during a lockdown.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

ClearVoice

NOVEMBER 25, 2022

As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Do this on multiple marketing fronts, including social media, B2B account-based marketing, and email marketing. Social media marketing trends. Shoppable social media feeds.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Biznology

DECEMBER 2, 2019

Typical tactics: Encourage employees to share company posts on social media. Provide them with logo merchandises to use and wear. My guess is that some types of B2B social media posts are ripe for automation. Ask employees to recommend your company and its products to their friends and colleagues.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Sprout Social

JULY 15, 2016

A great way to engage your community on social is to show them your appreciation. Holding a social media contest can boost your following, generate valuable user-generated content and increase brand awareness in new communities and markets. — Troy Sandidge (@Troy_Sandidge) July 13, 2016. A1: A good prize (not necc.

Social Media 49

Social Media Media Landing Pages Merchandising 49

Content Standard

AUGUST 12, 2015

Offering specific pages the ability to create posts with a “sell” button, this latest update from Facebook doesn’t seem too impressive on the surface (after all, the posts do appear like most other posts), but it could have an impact on how we approach social media marketing. The Playing Field Begins to Blur.

Social Media 40

Social Media Social Marketing Media Cross-Selling 40

Marketing Insider Group

NOVEMBER 21, 2022

This eco-friendly approach has spilled over into the world of events, which traditionally has been a fairly wasteful industry – just think about all the plastic water bottles and catering waste, not to mention the merchandise and freebies that often get thrown away as soon as the event is over.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Content Standard

MARCH 12, 2024

There’s a big opportunity at play here to focus on owning key search positions and win over eyeballs that are sourcing information from search over traditional media, owned, and even social media sources. Expertise: Brands possess insider knowledge and deep category experience that most media companies can’t match.

Media 97

Media Brand Identity Branding Storytelling 97

Webbiquity

JULY 27, 2018

Merchandise is always a good way to attract attention to a trade show booth. Incorporate Social Media. Social media is a necessity for all businesses, and while having an approachable physical presence is key to achieving trade show objectives, social media can still play an important part in the process.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Each interaction a customer has with your company’s social media, email, and website adds up to create a unique digital engagement experience, and that experience is essential. Millennial personas, for example, tend to find products through social media, research about them on company websites, then make a purchase on a laptop.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Marketing Craftmanship

DECEMBER 30, 2013

The goal should be to create an arsenal of effective credibility tools; not simply to generate clippings to hang like hunting trophies in the “Media” section of a website. This zero sum game is also played in social media, where scorecards of “likes” and “followers” are used as hollow substitutes for meaningful business metrics.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

ClearVoice

SEPTEMBER 14, 2022

Ad copy is used traditionally in print advertising but has moved into the online space as the text used in search ads, social media ads, and website ad copy. When creating ad copy for social media, you’ll need to be even more punchy and concise than creating a long-form ad in a newspaper or magazine. Limited-time.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Boost your social media holiday marketing strategy. Social media will become an even greater revenue driver this year. In fact, one in five shoppers say they are more interested in discovering and buying products via social media. Discover the tactics you need to succeed. Ready to capture the opportunity?

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Biznology

SEPTEMBER 17, 2019

Anyone who has kept up with me on just about any social media platforms knows I’m all about music, and my guilty pleasure – always – would be investing in a new guitar. Explicit data often doesn’t feel like merchandising because you’re simply reflecting the best product for their particular needs based on what they’ve told you.

Personalization 99

Personalization Merchandising Differentiation Lead Ranking 99

Salesforce Marketing Cloud

JANUARY 3, 2024

There’s probably a digital merchandiser to thank for a lot of your most treasured purchases, whether it’s apparel in your closet, your favorite toiletries, or home decor. Merchandisers are like the matchmakers of the shopping experience: They connect customers with products they’ll love. Here’s how to increase conversions.

Merchandising 59

Merchandising eCommerce Marketing AI Conversion 59

Martech Advisor

FEBRUARY 13, 2020

Fashion marketing, also referred to a fashion merchandising, is defined as the process of planning and promoting goods or services in the fashion industry to the right audience at the right time and place with the use of marketing and advertising tools and strategies. Merchandiser. Fashion Marketing Salary (Average/Yearly). 32K - $38K.

Course 78

Course Merchandising Planning Work Management 78

Martech

DECEMBER 28, 2021

E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Social commerce will diversify. Social media platforms have long been sources of valuable word-of-mouth buzz for brands and products.

Top of Funnel 137

Top of Funnel Paid Search Agency Digital Marketing Funnels Marketing Budget 137

Stevens & Tate

MAY 9, 2023

Create a Memorable Pre-game Teaser You’ve probably watched those super bowl ads that went on to feature in every article for the rest of the year and attracted lots of social media attention. Consider promoting your Super Bowl teaser across various social media channels. Make the video shareable.

Creativity 64

Creativity Video Marketing Campaigns Advertising Agencies 64

Oktopost

MARCH 22, 2022

Customer Advocacy marketing is when customers share your brand message on social media, often in their own natural tone and voice. Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88