5 Ways You Can Merchandise the “Masthead Value” of Publicity

Marketing Craftmanship

Long blocks of copy on websites that require scrolling are rarely read.) Prominently showcase high value placements – If you’ve invested and succeeded in generating media placements with high masthead value, why make it difficult for target audiences to find them on your website?

Get the Bigger Deal by Opting for Search Engine Optimization

Altitude Branding

You sit on your desktop looking for the best online deals on fashion merchandise. However, the main reason why they appear at the top is their optimization in accordance with the search engine. How does SEO make it possible for your website to appear at the top? [link].

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Is Your Website an Internet Relic?

ATAK Interactive

Getting a new website live can feel like a gargantuan effort. As time passes, website functions and expectations change. If your business website has been left on the shelf, it may have gathered a bit of dust in the meantime. Does Your Website Support Mobile Phones?

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. Is Your B2B Marketing a Tactical Hodge Podge?

Is Your Website an Internet Relic?

ATAK Interactive

Getting a new website live can feel like a gargantuan effort. As time passes, website functions and expectations change. If your business website has been left on the shelf, it may have gathered a bit of dust in the meantime. Does Your Website Support Mobile Phones?

Is Your Website an Internet Relic? Why Oudated Websites Are Bad For Business

ATAK Interactive

Getting a new website live can feel like a gargantuan effort. As time passes, website functions and expectations change. If your business website has been left on the shelf, it may have gathered a bit of dust in the meantime. Does Your Website Support Mobile Phones?

Marketing Your Mobile App Vs. Your Website: What’s the Difference?

Outbrain

Similar, yet completely different – that’s how to describe the process of marketing your website versus your mobile app. Promoting your website won’t get your app on the front page of the app store, and marketing your app won’t boost your website’s conversion rate.

How to Design an Ecommerce Website Experience Your Shoppers Adore

Hubspot

So ask yourself: do you have what it takes to quickly orient your visitors, make them feel comfortable, and get them clicking those 'Add to Cart' and 'Buy Now' buttons on your website? Ensuring that your site appears trustworthy is imperative to creating a website experience shoppers love.

YouTube optimization and intent: Q&A with goop’s Courtney Messerli

ClickZ

At The Transformation of Search Summit next month, we’re very excited to hear from Courtney Messerli , Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow. The rise of zero-click searches on Google.

Subdomain or Subdirectory? What They Are & How They Affect SEO

Hubspot

That's how I imagine the debate is between two search engine optimizers who debate whether subdomains or subdirectories are better for SEO. Since Google is a search engine, it wouldn't make sense to have its support as a subdirectory.

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Back to Basics: What is Digital Marketing?

Ceros

A large share of Internet activity includes the search for products and services. Digital marketing leverages the Internet, social media, mobile devices, search engines, and many other channels to reach consumers. Search Engine Marketing. Reading Time: 6 minutes.

15 Ways Marketers Can Optimize For Visual Search

ScribbleLive

Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice. This provides even more context for search engines.

Sabotaging Your Inbound Marketing With These 9 Big Content Mistakes?

ClearVoice

One’s livelihood was not dependent on search engine algorithms — and more recently, search engine ranking was not dependent on original, optimized, high-quality written content. If you’re not building quality, you’re stagnant or sinking in search.

Breaking the monopoly: How to beat the Amazon effect with WordPress

ClickZ

One day you’re blogging and growing your followership and connecting with your readership, the next, you could be launching your product gallery with eBooks and merchandise. Now, there’s little use in creating a stunning website as an online store if your prospective customers can’t find you.

B2B Lead Generation Checklist: 22 Success Tips

Sales Lead Insights

Make it easy to find (in the search engine results, on your website, in their email inbox, etc.). ? Merchandise your offers (borders, color, bold, buttons, links, etc.). ? Make it easy to respond (by phone, e-mail, website, coupon, reply card, etc.). If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

Sabotaging Your Inbound Marketing With These 9 Big Content Mistakes?

ClearVoice

One’s livelihood was not dependent on search engine algorithms — and more recently, search engine ranking was not dependent on original, optimized, high-quality written content. 'If you’re not building quality, you’re stagnant or sinking in search.'

6 Local Search Marketing DIY Tips for the Crafting Industry

Moz

Our local search marketing industry has devoted abundant time to advising major local business categories over the past couple of decades, but crafting is one substantial retail niche we may have overlooked. First, a quick definition of local search marketing.

Your Guide to Magento 1 Community Edition

ATAK Interactive

Magento has more flexibility and a better interface than its competitors with catalog management tools, search engine optimization, and amazing functionality over the full website. Site search . Visual merchandise .

How to Develop Your Own Content Marketing Roadmap

Marketing Insider Group

Although SEO does stand for “search engine optimization,” that’s a bit of a misnomer. You’re not marketing to search engines–but you must get their attention before your content appears before your target market’s eyes. Think of content marketing as a journey.

Will Review Sites Destroy Organic Search?

Hubspot

This week, the New York Times put a nail in the coffin of organic search in their article about distressed consumers buying from ecommerce sites ranked highly in Google. Many websites exist to pull together consumer reviews, including GetSatisfaction and the Better Business Bureau.

20 Amazing Examples Of Brand Content Marketing Hubs

Marketing Insider Group

The website and its companion Twitter handle feature stories about innovation, science and technology, as well as viewpoints on important issues regarding GE and the world. We sought to answer our customers’ biggest early-stage search questions.

The Ultimate Guide to Local Marketing

Hubspot

In fact, 88% of mobile online searches for local businesses result in either a call or business visit within one day. Confirm your website is mobile-friendly. Before you embark on these local marketing strategies, confirm your website is mobile-friendly. Discover HubSpot CMS — the first and only combined CMS and CRM that offers the ability to easily build and manage a website optimized for every device and every visitor. Localize your website.

40+ eCommerce Stats You Need to Know for a Successful Online Store

Optinmonster

eCommerce Website Statistics. The most used channels for research before making an online purchase across generations include websites (74%), email (43%), social media (38%) and retailer’s mobile apps (36%). A quick Google search for their desired item will result in tons of results.

If You’re Struggling with Bounce Rate, Picture Yourself as a Shopkeeper

Outbrain

Have you ever wandered into a store, taken one look at the merchandise, and turned right back around? Maybe you realized immediately that the merchandise is not right for you. Bounce rate, by definition, is the percentage of visitors who leave a website after only viewing one page.

Marketing Lessons from The Oatmeal

Hubspot

Previously, Inman was a web designer, developer and co-founder of popular Search Engine Optimization (SEO) software company SEOmoz. After he left SEOmoz he built a full-featured online dating website Mingle2 in 66.5 Inman makes most of his money (80%) from merchandise.

How to Get More Results Out of Your Marketing Funnel

Unbound B2B

The visitors would then visit the marketer’s website, download content (lead conversion) and be so impressed that they immediately contact sales to close a deal. Introduction. The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis.

15 Sneaky Ways to Build Brand Awareness

Altitude Branding

Local link building , in particular, can greatly improve your local SEO, improving brand awareness through search engine results, as well as driving organic traffic to your site. Create engaging and interesting infographics which feature your brand’s logo and website.

Become an Expert on Google Shopping, Chapter 7: Diagnose the Health of Your Google Shopping Ads

QuanticMind

You can’t move any merchandise if your ads aren’t showing up! Solution: Don’t forget to double-check your feed and account structure after pulling your website! Let’s just say that particular paid search professional called in sick the following Monday. (I

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Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Marketo

Merchandise our best content. Many sites are embracing the use of bold images and visuals to merchandise their content, including the new Facebook Timeline , LinkedIn Today, and Mashable. Merchandise our best content.

The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price.

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Youtube and video content marketing

Integrated B2B

Youtube is the single largest site on the web for uploading, viewing and sharing video content, but it also happens to be the second largest search engine on the web (after google).

10 Things That Can Destroy an Email Marketing Program

delicious b2bmarketing

Search Engine Watch. Search. SEO Paid Search Search Marketing. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Many times, we are so influenced by the merchandising or information calendar that we forget what the consumers preferences are. How will you Drive your Paid Search Results? 2013: The Year of Social Merchandising. Choosing the Right Bid Optimization Platform to Drive Paid Search Results. Search.

The Top B2B Lead Generation Trends in 2020, According to 90 Experts

Leadfeeder

Johannes Puro, Co-Founder & Editor-In-Chief, Ite wiki Surprisingly many B2B companies still lack the most basic quality content on their websites, like offer descriptions, references, and recommendations. I forecast that marketing teams start to understand better the meaning and the usage of these contents and become also better at turning website visitors into leads. Decisions about branded merchandise should aim to build relationships and create a lasting impression.

7 Reasons You're Not Getting ROI From Your Content

Hubspot

2) You Have Low (or the Wrong Kind of) Search Traffic. Use a keyword research tool to gain an understanding of search volume and traffic estimates. When you publish blogs or post on social intermittently, you bore search engines and confuse your audience.

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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a. OldSchool, shows how to dramatically grow the number of high-quality backlinks to your website by using social bookmarking sites and blogs.

YouTube SEO: How to Optimize Videos for YouTube Search in 2019

Hubspot

Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. What are the steps you need to take to optimize your YouTube channel for search?

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently

Many media companies have begun putting CTAs on their websites—the pop-up warning you that you’ve reached your third free article for the month and will soon need a paid subscription is one example. Translating is a tricky business.