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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

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How promotional merchandise magic can make the difference in your marketing campaigns

Biznology

Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. 7 in 10 marketers use promotional merchandise to raise brand awareness. Merchandise that stands the test of time. Like this post?

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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce Marketing Cloud

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. With Commerce Cloud ’s newest product recommendation tools, Complete the Set , merchandisers for all brands — big or small — can reap the rewards of AI.

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15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. How do I configure GA to track XYZ? Where to Learn Google Analytics.

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Sana Commerce partners with Tweakwise to elevate the B2B e-commerce experience

Sana Commerce

[Rotterdam, The Netherlands, June 2023] – Sana Commerce, the industry-leading provider of e-commerce solutions for B2B companies, is thrilled to announce a strategic partnership with Tweakwise , a trailblazer in search and merchandising solutions. This partnership enables Sana Commerce to drive the evolution of B2B e-commerce.

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Decoding GMV pricing: benefits for software users

Sana Commerce

What is gross merchandise value (GMV) pricing and why do you need to be aware of it when investing in software today? Gross merchandise value, or GMV, refers to the total value of goods sold, usually on an e-commerce platform. This in turn incentives your software providers to work harder for you. A tool invested in your growth.

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Beyond the Media Meltdown: Navigating a Brand-Driven Media Future

Content Standard

The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? How to become a trusted information provider Here’s my advice to transform your brand from a name in the market to a trusted resource your audience relies on: 1.

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