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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Key events are created and reported like previous conversions in Google Analytics.” This will appear as a key event metric in Analytics reports.” You don’t need to take any action on your existing setup.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Retail foot traffic tracker Placer.ai

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New Gartner report challenges conventional wisdom on holiday marketing

Martech

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Gartner’s own research says only 9% of U.S. The report does acknowledge that the vast majority of consumers don’t think about a brand’s positions on issues when deciding to buy.

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Your Commerce Team Can Do More With Less – Our Research Shows How

Salesforce Marketing Cloud

Insights from the new State of Commerce report show that businesses are laser-focused on three key areas: A need for speed: keeping up with swift market changes requires agility Data, data, data: it’s the fuel that drives better business decisions New channels: staying relevant and visible to your customers is key. Customers are, too.

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How promotional products fit in with the modern consumer

Biznology

The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. ” campaign. Credit: [link].

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Research Maps Spending on Content Marketing

B2B Marketing Directions

billion on content marketing this year, according to new research commissioned by The Branded Content Project. Business Category Rankings The Borrell report also provides detailed estimates for 100 distinct types of businesses. Group "B" includes general merchandise stores (think Walmart, Target, etc.)

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Beyond the Media Meltdown: Navigating a Brand-Driven Media Future

Content Standard

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. Research suggests two fundamental components undermine consumer trust: vulnerability and uncertainty.

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