Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. Persona-specific and personalized ads. The One Door team mapped out three to five personas for each buying group, listing their various goals and points.

Advertising Channels 108

Advertising Channels Campaigns Merchandising Optimization 108

Hubspot

MARCH 25, 2020

Google helped me find the businesses, vendors, and specialists I needed in a new city — from a hair salon and gym to an appliance repairman and locksmith. The key to successful local marketing is accurately defining your buyer personas. When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood.

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

LeadSloth

AUGUST 24, 2009

If possible, create personas for all people involved in the buying process. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Several vendors claim to have self-service solutions that does not require IT involvement. You are better served with B2C merchandising tools.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

SnapApp

AUGUST 31, 2017

Overall, I would caution anyone against trying to characterize the entire generation as just one thing, because no one millennial persona or description is accurate enough for effective targeting. That is exactly why at Metadata we are always focused on the buyer persona and educational piece vs. the product. Chris Makara.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Ambal's Amusings

AUGUST 27, 2009

Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. Merchandise free subscriptions to your newsletter and promote your blog on your website. When you build content especially for your buyer personas, you build a relationship with people before you’ve even met them.”

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100